Case Study | Fintech
Dynamic Payment Solution
Driving user engagement through a unified brand experience and optimized strategy focused on branding and conversion.
Overview
A digital payments services company needed a complete redesign of its small business strategy and user experience. 10Pearls conducted an in-depth process, engaging with business owners across the nation to align with their objectives, and build diverse design solutions through detailed wireframing to enhance the overall user experience.
Strengthened brand consistency
across all touchpoints
Enhanced user engagement
in business & personal segments
Challenge
The digital payments company was failing to meet small business needs, resulting in poor user experiences, reduced engagement, and a weakened competitive edge as clients were looking to better alternatives. This stagnation was impacting customer loyalty, slowing growth, and causing missed opportunities to capture market share in the small business segment.
Solution
10Pearls conducted an in-depth, user-centric redesign of the digital payment company’s small business strategy and user experience, addressing key pain points that hindered engagement and growth. Our team developed a cohesive branding and conversion strategy that ensured alignment with small business goals while optimizing the user journey for both business and personal segments. We collaborated closely with the client’s launch team to ensure that the new experience was launched smoothly, and adoption was seamless. The new and improved platform not only increased user engagement and functionality but also raised the competitive position of the company by providing a unified brand experience tailored for a global audience.
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