10Pearls CXO to present at World IA Day DC

10Pearls’ Chief Experience Officer, John Whalen, will lead a session at World IA Day DC on February 18.

His session, “IA for AI: New Methods for Designing a New Class of Products,” will explore how cognitive design can help measure and optimize the performance of artificial intelligence systems. In it, he will be introducing new biometric discoveries about our emotional responses to Artificial Intelligence systems by measuring heart rate, skin conductance and facial expressions.

In the past two years, artificial intelligence (AI) has forayed into our daily lives through systems like Siri, Cortana, Alexa and Google Assistant. John, a PhD in Cognitive Science with more than 15 years of experience in user-centered design, will delve into how we can optimally architect AI experiences by analyzing how humans structure their commands to AI systems and react to AI responses.

Do we prefer systems that give better answers, or ones that feel more human?  Which of the major spoken interfaces are most successful?  Why?  How will our products need to evolve to keep up with this emerging technology?  How can we test if they are successful?

The sold-out DC conference is part of World IA Day, a one-day annual celebration hosted by the Information Architecture Institute and held in major cities worldwide. The DC conference brings together information architecture practitioners from across the globe to discuss the importance of information strategy and structure.