Ideation, strategy, branding, and user experience to maximize audience engagement


10Pearls worked on ideation, strategy, branding, and user experience to ensure that Discovery and its partners, such as Madden EA Sports, Toyota, and Western Union, were providing the right medium to engage their target audience.

App Features

  • Open digital payments platform
  • Branding and conversion strategy
  • Creating consistent experience for personal and business

Our approach hinged on understanding the end goals and formulating the experience with gamification principles to foster continued engagement. Developed in an agile manner, we successfully delivered the app on time and under budget.