Complete digital strategy to attract new members and reduce attrition


The American Chemical Society (ACS) Publications Division was preparing to redesign their web delivery platform, an online content library that serves as a valuable resource for its members. As a first step toward this effort, ACS wanted to better understand the needs of its members and potential members. How could the digital platform best meet user needs and encourage continued engagement? And how could ACS create a digital experience that would attract potential members that were using competitors’ solutions?

App Features

  • Stakeholder interviews
  • Competitive analysis
  • User testing
  • Data analysis
  • Audience segmentation
  • Customer personas
  • Customer journey mapping
  • IA wireframes
  • Digital strategy and workshop

To answer these questions, 10Pearls conducted extensive user research and delivered a complete digital strategy for ACS to help the organization attract new members and decrease churn of existing members.