Far too many businesses, Aftab argues, believe digital transformation can be accomplished through a single project or product that replicates their business in the digital sphere. They see these digital products as add-ons to their existing service line instead of an opportunity to reimagine their business models entirely. This is a critical mistake. Digital product development should be a business-focused process that involves company leadership, sales and marketing leaders, and technology directors. It’s an opportunity to truly innovate, not simply translate your business to a digital platform.
Read More: Forbes.