{"id":7548,"date":"2017-05-11T05:09:59","date_gmt":"2017-05-11T05:09:59","guid":{"rendered":"https:\/\/clone4.10pearls.com\/?p=7548"},"modified":"2026-07-30T12:33:44","modified_gmt":"2026-07-30T12:33:44","slug":"four-tips-for-when-your-company-decides-to-go-digital","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/four-tips-for-when-your-company-decides-to-go-digital\/","title":{"rendered":"Four tips for when your company decides to go digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7548\" class=\"elementor elementor-7548\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dbdc876 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1dbdc876\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29d84383\" data-id=\"29d84383\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28d72c4d elementor-widget elementor-widget-text-editor\" data-id=\"28d72c4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Imran Aftab, 10Pearls\u2019 CEO, explains why digital <a href=\"\/new-product-development\/\">product development<\/a> should be a business-focused &#8212; not an IT-focused \u2014 process, in his article for Forbes <\/strong><\/p><p>Far too many businesses, Aftab argues, believe <a href=\"\/digitalization\/\">digital transformation<\/a> can be accomplished through a single project or product that replicates their business in the digital sphere. They see these digital products as add-ons to their existing service line instead of an opportunity to reimagine their business models entirely. This is a critical mistake. Digital <a href=\"\/new-product-development\/\">product development<\/a> should be a business-focused process that involves company leadership, sales and marketing leaders, and technology directors. It\u2019s an opportunity to truly <a href=\"\/innovation\/\">innovate<\/a>, not simply translate your business to a digital platform.<\/p><p><strong>Read More:\u00a0<\/strong><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2017\/05\/09\/four-tips-for-when-your-company-decides-to-go-digital\/#1de026b82af6\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u00a0Forbes.\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this post, 10Pearls CEO Imran Aftab compares business-focused and IT-focused digital product development.<\/p>\n","protected":false},"author":6,"featured_media":7650,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[4561],"class_list":["post-7548","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","tag-tips-and-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Tips to Consider to Drive Seamless Digital Transformation<\/title>\n<meta name=\"description\" content=\"In this post, 10Pearls CEO Imran Aftab compares business-focused and IT-focused digital product development.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" 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