{"id":6951,"date":"2017-02-16T23:08:33","date_gmt":"2017-02-16T23:08:33","guid":{"rendered":"https:\/\/clone4.10pearls.com\/?p=6951"},"modified":"2026-07-30T13:32:55","modified_gmt":"2026-07-30T13:32:55","slug":"10pearls-cxo-to-present-at-world-ia-day-dc","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/10pearls-cxo-to-present-at-world-ia-day-dc\/","title":{"rendered":"10Pearls CXO to present at World IA Day DC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6951\" class=\"elementor elementor-6951\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6738d354 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6738d354\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19613f6\" data-id=\"19613f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ddad3d7 elementor-widget elementor-widget-text-editor\" data-id=\"4ddad3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>10Pearls\u2019 Chief Experience Officer,\u00a0John Whalen, will lead a session at\u00a0<a href=\"http:\/\/wiaddc.org\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/wiaddc.org\/&amp;source=gmail&amp;ust=1487353650810000&amp;usg=AFQjCNH7ta14mhX56oLu8uZLrTyvp7FH1A\">World IA Day DC<\/a>\u00a0on February 18.<\/p><p>His session,\u00a0<strong>\u201cIA for AI: New Methods for Designing a New Class of Products,\u201d<\/strong>\u00a0will explore how cognitive design can help measure and optimize the performance of artificial intelligence systems. In it, he will be introducing new biometric discoveries about our emotional responses to Artificial Intelligence systems by measuring heart rate, skin conductance and facial expressions.<\/p><p>In the past two years, <a href=\"\/artificial-intelligence\/\">artificial intelligence (AI)<\/a> has forayed into our daily lives through systems like Siri, Cortana, Alexa and Google Assistant. John, a PhD in Cognitive Science with more than 15 years of experience in user-centered design, will delve into how we can optimally architect AI experiences by analyzing how humans structure their commands to AI systems and react to AI responses.<\/p><p>Do we prefer systems that give better answers, or ones that feel more human?\u00a0 Which of the major spoken interfaces are most successful? \u00a0Why?\u00a0 How will our products need to evolve to keep up with this <a href=\"\/services-emerging-tech\/\">emerging technology<\/a>? \u00a0How can we test if they are successful?<\/p><p>The sold-out DC conference is part of\u00a0<a href=\"http:\/\/www.2017.worldiaday.org\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.2017.worldiaday.org\/&amp;source=gmail&amp;ust=1487353650810000&amp;usg=AFQjCNErIgMQIWtVI1XrWv6hOyOB_jhQcA\">World IA Day<\/a>, a one-day annual celebration hosted by the Information Architecture Institute and held in major cities worldwide. The DC conference brings together information architecture practitioners from across the globe to discuss the importance of information strategy and structure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>10Prearls CXO John Whalen is expected to lead a World IA Day DX session on 18th February 2017. Learn more about the conference in this post:<\/p>\n","protected":false},"author":4,"featured_media":6970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[4585,4556],"class_list":["post-6951","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","tag-ai-and-ml","tag-company-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10Pearls CXO to be Present at World IA Day DC<\/title>\n<meta name=\"description\" content=\"10Prearls CXO John Whalen is expected to lead a World IA Day DX session on 18th February 2017. 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