{"id":64706,"date":"2023-08-11T06:07:27","date_gmt":"2023-08-11T06:07:27","guid":{"rendered":"https:\/\/clone4.10pearls.com\/?p=64706"},"modified":"2026-07-30T09:05:16","modified_gmt":"2026-07-30T09:05:16","slug":"the-importance-of-instructional-design","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/the-importance-of-instructional-design\/","title":{"rendered":"The importance of instructional design"},"content":{"rendered":"\t\t
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It took me a long time to figure out what I \u201cwanted to be when I grew up\u201d in college. It wasn\u2019t until I took a Learning & Development course that the Hallelujah chorus rang out and I knew I had found my calling. It was a perfect blend of being creative, understanding the business, and bringing people together to become better, which all spoke to who I was as a person. You may be thinking, what does this have to do with instructional design? Well, I\u2019ll tell you \u2013 without instructional design \u201cpulling the story together\u201d, the learning won\u2019t be as effective, leaving business results unrealized, and missing the opportunity for people to transfer learning to meaningful on-the-job experiences. Let\u2019s explore what makes instructional design the bedrock of successful learning experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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1. Identify and address business needs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Before you start to think about all of the creative learning opportunities you want to integrate into your course, it is important to think about the learning challenge you are solving. Make sure you have a clear understanding of what the learning challenge is, what the business goals are for the challenge, and you have created a learning goal that is aligned with the business. If you miss the point of the training by misunderstanding what you are solving for, the rest won\u2019t matter, and your learning will not be viewed as successful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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2. Know the audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Every audience is different. Truly knowing who your audience is plays a key role in ensuring your content will meet them where they learn. Often, IDs have to design learning courses for multiple learning audiences. In situations like these, think about how you can creatively use course branching to ensure your content is tailored by audience, or conduct a learner persona exercise to determine who your primary learning audience should be. Here is a helpful past post on creating learner personas, including a Learner Persona template<\/a>.<\/p>\n<\/div>\n<\/article>\n<\/main>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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3. Be creative but relevant<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The fun stuff of being an instructional designer involves thinking of new and creative ways to introduce our content to our learners. We want it to be a meaningful and memorable learning experience. However, there are a few things to keep in mind when being creative.<\/p>\n