{"id":41552,"date":"2022-02-15T08:17:53","date_gmt":"2022-02-15T08:17:53","guid":{"rendered":"https:\/\/clone4.10pearls.com\/?p=41552"},"modified":"2026-07-30T09:17:52","modified_gmt":"2026-07-30T09:17:52","slug":"theres-no-digital-transformation-without-a-digital-culture","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/theres-no-digital-transformation-without-a-digital-culture\/","title":{"rendered":"There\u2019s no digital transformation without a digital culture"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41552\" class=\"elementor elementor-41552\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-031048c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"031048c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ca264f\" data-id=\"6ca264f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ed551c elementor-widget elementor-widget-image\" data-id=\"8ed551c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"293\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-1.png\" class=\"attachment-full size-full wp-image-41553\" alt=\"\" srcset=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-1.png 1024w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-1-300x86.png 300w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-1-768x220.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1c197e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1c197e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b37118b\" data-id=\"b37118b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90ce1cc elementor-widget elementor-widget-text-editor\" data-id=\"90ce1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Leaders in every industry are embracing digital transformation because they recognize its power. It enables businesses to modernize legacy processes, accelerate efficient workflows, strengthen security, and increase profitability. But as companies advance from pilot programs to wide-scale adoption, they often create culture clash.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4404ae6 elementor-widget elementor-widget-text-editor\" data-id=\"4404ae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Being a digital organization means not only having digital products, services, and customer interactions but also powering core operations with technology. And that requires a tectonic shift in the activities employees perform and the manner in which they engage people both inside and outside the organization\u2014in other words, a shift in culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cec3f79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cec3f79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-260bccf\" data-id=\"260bccf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4b2963 elementor-widget elementor-widget-heading\" data-id=\"f4b2963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why digital culture matters<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e52347 elementor-widget elementor-widget-text-editor\" data-id=\"9e52347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Culture comprises the values and behaviors that define how things get done. A healthy culture provides the tacit code of conduct that steers individuals to make choices that advance the organization\u2019s goals. Here are three reasons to instill a digital culture:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fc2c86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fc2c86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-580bd18\" data-id=\"580bd18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38c46d5 elementor-widget elementor-widget-text-editor\" data-id=\"38c46d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"order_list\"><b>1. By ignoring culture, an organization risks transformation failure.<\/b>\n<p>A McKinsey Global Survey on digital transformations shows the success rate for organizational transformation is low\u2014less than 30% succeed. Results suggest that digital transformations are even more difficult\u2014only 16% of digital transformations successfully improved organizational performance and equipped employees to sustain changes.<\/p>\n<p><b>2. A digital culture empowers people to deliver results faster.<\/b><\/p>\n<p>Digital organizations move faster than traditional ones, and their flatter hierarchy accelerates decision-making. A digital culture serves as a code of conduct that gives employees the latitude to make judgment calls and on-the-spot decisions.<\/p>\n<p><b>3. A digital culture attracts talent.<\/b><\/p>\n<p>Having a reputation as a digital leader is a magnet for talent\u2014particularly digital talent. Millennials and Gen Zers are generally drawn to digital companies, with their promise of a collaborative, creative environment, and greater autonomy. It\u2019s no wonder websites like <a href=\"https:\/\/linkedin.com\" target=\"_blank\" rel=\"nofollow\">LinkedIn.com<\/a> and <a href=\"https:\/\/glassdoor.com\" target=\"_blank\" rel=\"nofollow\">Glassdoor.com<\/a> are increasingly used by job seekers to get insiders\u2019 perspectives on company culture.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82fb193 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82fb193\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecfa5ea\" data-id=\"ecfa5ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e9ef44 elementor-widget elementor-widget-heading\" data-id=\"4e9ef44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The anatomy of digital transformation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de15c4 elementor-widget elementor-widget-text-editor\" data-id=\"0de15c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Just as there is no universal strategy, there is no standard digital culture. Nevertheless, a digital culture generally has five defining elements:\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ffdb6 elementor-widget elementor-widget-text-editor\" data-id=\"14ffdb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>Promotes an external, rather than an internal, orientation.<\/b>\n<p>A digital culture encourages employees to look outward and engage with customers and partners to create new solutions. A prime example of external orientation is the focus on the customer journey\u2014employees shape <a href=\"\/software-development\/\">product development<\/a> and improve the <a href=\"\/customer-experience\/\">customer experience<\/a> by putting themselves in the customer\u2019s shoes.<\/p>\n<\/li>\n<li><b>Prizes delegation over control. <\/b>\n<p>A digital culture diffuses decision-making deep into the organization.<\/p>\n<\/li>\n<li><b>Encourages boldness over caution. <\/b>\n<p>In a digital culture, people are encouraged to take risks, fail fast, and learn as they go. And they\u2019re discouraged from preserving the status quo out of habit or caution.<\/p>\n<\/li>\n<li><b>Emphasizes more action and less planning. <\/b>\n<p>In the fast-changing digital world, planning and decision-making must shift from a long-term to a short-term focus. A digital culture supports the need for speed and promotes continuous iteration rather than perfecting a product or idea before launching.<\/p>\n<\/li>\n<li><b>Values collaboration more than individual effort. <\/b>\n<p>Success in a digital culture comes through collective work and information sharing across divisions, units, and functions. The iterative and fast pace of digital work requires a greater level of transparency and interaction than in a traditional organization.<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a376b3 elementor-widget elementor-widget-text-editor\" data-id=\"7a376b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Of course, these defining elements vary in degree from industry to industry and from company to company. Even within an organization, the desired levels of risk-taking vary. Encouraging risk-taking nurtures thinking outside the box without being reckless, breaching regulations, or violating company policy.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478ce0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"478ce0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76f20de\" data-id=\"76f20de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b31c2 elementor-widget elementor-widget-heading\" data-id=\"39b31c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keys to Success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ad166 elementor-widget elementor-widget-text-editor\" data-id=\"07ad166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>How does a company shift its digital culture?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55ef4bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55ef4bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfb9b9d\" data-id=\"cfb9b9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e94ff2e elementor-widget elementor-widget-text-editor\" data-id=\"e94ff2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"order_list\"><b>1. Articulate change. <\/b>\n<p>When a company clearly defines the behaviors that matter and their employees adhere to them, organizations can realize a strong culture and are more likely to reap results. But leaders must first identify the characteristics of their target digital culture on the basis of the company\u2019s strategy, goals, and purpose. Leaders then need to translate each cultural characteristic into specific behavior examples. Finally, leaders must identify the gap between current and target behaviors and integrate the changes into the communications related to the cultural change.<\/p>\n<b>2. Activate leadership.<\/b>\n<p>High-performing cultures, especially digital ones, require strong leadership and engaged employees. In digital cultures, teams need to act autonomously, for example, and employees must exercise judgment. But words alone aren\u2019t enough. Whether they\u2019re in the C-suite or on the frontlines, leaders must model these behaviors. Activating leadership across company culture is essential for spurring employee engagement, which is particularly important in a digital culture given its emphasis on autonomy, judgment, customer focus, and an entrepreneurial mindset.<\/p>\n<b>3. Align context.<\/b>\n<p>Scaling digital culture is a challenge. A traditional culture, based on hierarchical power and teams or units competing for resources, is in many ways antithetical to digital culture, with its emphasis on delegation, collaboration, and speed. Unless companies change the organizational context\u2014underlying systems, processes, and practices\u2014it\u2019s virtually impossible to foster new behaviors. To embed a new culture, companies need to revisit their operating model. They also need to stimulate new practices by reviewing each one of the organizational context areas\u2014leadership, organization design, performance management, people-development practices, resources and tools, vision and values, and informal interactions\u2014and make changes that incentivize the right behaviors. Changes should also be made to companies\u2019 hiring practices to find prospects who exhibit the new behaviors.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8494d3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8494d3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be6f508\" data-id=\"be6f508\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42066a7 elementor-widget elementor-widget-text-editor\" data-id=\"42066a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As with any transformation, leaders who guide a <a href=\"\/digitalization\/\">digital transformation<\/a> are often preoccupied with structural and process changes and overlook the people side \u2013 only to wonder why the effort failed. Bottom line: culture transformation is a key determinant of a successful digital transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-127f2b2 elementor-widget elementor-widget-text-editor\" data-id=\"127f2b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>10Pearls is at the forefront of customer-based innovation. What has driven us from the start and what sets us apart is our commitment to collaboration, co-creation, and\u00a0trust. You tell us your goals. We listen. Then, we work with you shoulder-to-shoulder to get your product up and running\u2014and situate your business on the front lines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0891b elementor-widget elementor-widget-text-editor\" data-id=\"8c0891b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Learn more about how 10Pearls can help you make a successful digital transformation. <a href=\"https:\/\/10pearls.com\/uk\/get-in-touch\/\">Contact us today.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Companies can never undergo successful digital transformation without a culture shift. Here are some reasons why a digital culture is so crucial.<\/p>\n","protected":false},"author":77,"featured_media":41554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[4552],"class_list":["post-41552","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","tag-strategy-and-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Developing a Digital Culture For Digital Transformation<\/title>\n<meta name=\"description\" content=\"Companies can never undergo successful digital transformation without a culture shift. Here are some reasons why a digital culture is so crucial.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Developing a Digital Culture is Crucial for Digital Transformation?\" \/>\n<meta property=\"og:description\" content=\"Companies can never undergo successful digital transformation without a culture shift. 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