{"id":213741,"date":"2026-07-22T05:20:50","date_gmt":"2026-07-22T05:20:50","guid":{"rendered":"https:\/\/10pearls.com\/uk\/blog\/\/"},"modified":"2026-07-22T09:51:51","modified_gmt":"2026-07-22T09:51:51","slug":"the-last-social-mile","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/the-last-social-mile\/","title":{"rendered":"How AI Is Reaching the Charity Sector"},"content":{"rendered":"\t\t
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The Last Social Mile: How AI Is Finally Reaching the Charity Sector<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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By Jake O\u2019Gorman CF<\/p>

Jake is Director of AI at 10Pearls, and author of AI and the Future of Doing Good: How charities are turning technology into impact and what gets in the way, drawn from nearly 700 hours of conversations with over 275 charity leaders across the UK and the USA. Download for free.<\/a><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Ask almost any charity leader how the last few years have felt, and you\u2019ll hear some version of the same answer: harder. There has perhaps never been an easy time to run a charity, but right now has a particular kind of difficulty to it.<\/p>\n

Between 2024 and 2025, giving in the UK fell by around 10%, from \u00a315.4bn to \u00a314bn. There are roughly six million fewer donors than there were a decade ago, and last year alone an estimated 2.8 million people cancelled a regular gift. The picture isn\u2019t much brighter elsewhere in the world.<\/p>\n

Add to this a cruel piece of timing: as funding tightens, demand for services climbs. It\u2019s a squeeze that is becoming all too familiar to many leaders. And the problem runs deeper than money. Trust, the currency every charity ultimately runs on, is wearing thin: almost 20% of people who no longer give say it\u2019s because they don\u2019t trust charities to spend their money wisely.<\/p>\n

It\u2019s little wonder, then, that conversations about AI are gaining momentum across the sector. For organisations that are stretched and asked, always, to do more with less, the promise that technology might help them do exactly that is a compelling one. And adoption is already happening. A 2026 study by Hanover Research found that 47% of nonprofit professionals already save between one and three hours a week using AI tools.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Blog contents<\/b><\/p>\n\n