{"id":168400,"date":"2026-01-08T07:49:10","date_gmt":"2026-01-08T07:49:10","guid":{"rendered":"https:\/\/10pearls.com\/uk\/?p=168400"},"modified":"2026-07-30T10:18:35","modified_gmt":"2026-07-30T10:18:35","slug":"what-is-salesforce","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/","title":{"rendered":"Enterprise guide to Salesforce products, architecture, integrations, and pricing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"168400\" class=\"elementor elementor-168400\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2288d2c e-flex e-con-boxed e-con e-parent\" data-id=\"2288d2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44616b1 elementor-widget elementor-widget-heading\" data-id=\"44616b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">An Enterprise Guide to Salesforce:<br>Capabilities, Integration &amp; ROI<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-846487c e-con-full e-flex e-con e-child\" data-id=\"846487c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68d8895 elementor-position-left author-small elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"68d8895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"81\" height=\"81\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2024\/07\/10p-circle-logo.svg\" class=\"attachment-full size-full wp-image-93039\" alt=\"\" loading=\"lazy\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">By 10Pearls editorial team<\/h3><p class=\"elementor-image-box-description\">A global team of technologists, strategists, and creatives dedicated to delivering the forefront of innovation. Stay informed with our latest updates and trends in artificial intelligence, advanced technology, healthcare, fintech, and beyond. Discover insightful perspectives that shape the future of industries worldwide.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-659a518 e-flex e-con-boxed e-con e-parent\" data-id=\"659a518\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4998c14 elementor-widget elementor-widget-text-editor\" data-id=\"4998c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enterprises often face challenges when modernizing operations for efficiency and growth. This can be attributed to fragmented business functions, cross-functional workflows, disparate data sources, or siloed teams. As businesses of all types and sizes increasingly prioritize customer-first strategies and digital transformation, it is essential to understand how Salesforce&#8217;s capabilities can help drive growth and business value.<\/p><p>Salesforce provides enterprises with a unified platform that connects sales, marketing, and service operations within a single ecosystem. Instead of relying on disconnected tools and teams, organizations gain a centralized and consolidated view of customer data, workflows, and performance. This integrated approach strengthens operational efficiency, supports large-scale growth, and enables consistent, high-quality business execution across the enterprise.<\/p><p>Salesforce has consistently been ranked as the number one CRM provider for over a decade, catering to 150,000 companies globally and transforming how they manage all the different aspects of customer relationships. In 2024, Salesforce came out on top amongst CRM vendors with a 20.7% share and the highest revenue, according to IDC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37218f3 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"37218f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"502\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/salesforce-intro.webp\" class=\"attachment-full size-full wp-image-168713\" alt=\"\" srcset=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/salesforce-intro.webp 1201w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/salesforce-intro-300x125.webp 300w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/salesforce-intro-1024x428.webp 1024w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/salesforce-intro-768x321.webp 768w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-201efad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"201efad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1bc827\" data-id=\"e1bc827\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01e6d38 blog-menu-hd elementor-widget elementor-widget-text-editor\" data-id=\"01e6d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 24px;\"><b>Blog contents<\/b><\/p><ul id=\"homeAnchorMenu2\" class=\"blog-menu salesforce-content\" style=\"list-style-type: none;\"><li><a data-target=\"#01\">What is Salesforce?<\/a><\/li><li><a data-target=\"#02\">What are the main functions of Salesforce?<\/a><\/li><li><a data-target=\"#03\">How Salesforce works<\/a><\/li><li><a data-target=\"#04\">Salesforce core products and clouds<\/a><\/li><li><a data-target=\"#05\">Salesforce integrations<\/a><\/li><li><a data-target=\"#06\">Most common roles in Salesforce<\/a><\/li><li><a data-target=\"#07\">Salesforce pricing<\/a><\/li><li><a data-target=\"#08\">Business value and use cases<\/a><\/li><li><a data-target=\"#Partnering01\">10Pearls \u2013 your strategic implementation partner<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d0bb658 e-flex e-con-boxed e-con e-parent\" data-id=\"d0bb658\" data-element_type=\"container\" data-e-type=\"container\" id=\"01\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e3b6f elementor-widget elementor-widget-heading\" data-id=\"d7e3b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>What is Salesforce?<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f20767 elementor-widget elementor-widget-text-editor\" data-id=\"3f20767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce is a CRM platform that has fundamentally transformed how businesses manage customer relationships, moving beyond traditional software and infrastructure limitations to deliver cloud-based solutions that can scale with organizational needs. Their platform ecosystem unifies sales, service, marketing, and analytics, providing businesses with a comprehensive overview of customer interactions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f2b950 e-con-full e-flex e-con e-child\" data-id=\"1f2b950\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e4c1080 e-con-full e-flex e-con e-child\" data-id=\"e4c1080\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01828df elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"01828df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>What does Salesforce do?<\/h3><p>Salesforce provides cloud-based software solutions that help businesses manage customer relationships, streamline operations, analyze data, and automate workflows. By connecting sales, service, marketing, commerce and IT teams on one platform, teams can collaborate seamlessly and deliver consistent customer experiences.<\/p><p>When it comes to what Salesforce is used for, businesses of all types and sizes are using Salesforce to manage their customer data, track leads and sales opportunities, automate marketing campaigns, provide customer support, analyze performance, and build custom applications. More than a dozen industries, ranging from healthcare and finance to retail and manufacturing, make use of Salesforce to digitize their operations, improve customer satisfaction scores, accelerate sales cycles, and make data-driven decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c469cd e-con-full e-flex e-con e-child\" data-id=\"8c469cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bbc2fa e-flex e-con-boxed e-con e-parent\" data-id=\"5bbc2fa\" data-element_type=\"container\" data-e-type=\"container\" id=\"02\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d98bd elementor-widget elementor-widget-heading\" data-id=\"f2d98bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the main functions of Salesforce?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6bf3e1 e-flex e-con-boxed e-con e-parent\" data-id=\"c6bf3e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-690ac96 elementor-widget elementor-widget-text-editor\" data-id=\"690ac96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce&#8217;s features and functions extend far beyond simply managing contacts and customer information. The platform has many sophisticated capabilities designed to address practically every aspect of customer engagement and business operations. Moreover, these functions are integrated to facilitate and create comprehensive solutions that adapt and evolve to meet specific business requirements while maintaining standardization and best practices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff6e6cb e-flex e-con-boxed e-con e-parent\" data-id=\"ff6e6cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e477eac elementor-widget elementor-widget-heading\" data-id=\"e477eac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Salesforce helps business?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a7037d e-flex e-con-boxed e-con e-parent\" data-id=\"2a7037d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb61be elementor-widget elementor-widget-text-editor\" data-id=\"7bb61be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By streamlining and centralizing disparate data sources and workflows, Salesforce provides businesses with a platform that integrates and simplifies customer management, sales, service, marketing and <span style=\"text-decoration: underline; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/10pearls.com\/uk\/data-analytics\/\">analytics<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-332509c e-flex e-con-boxed e-con e-parent\" data-id=\"332509c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4223276 e-con-full e-flex e-con e-child\" data-id=\"4223276\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c00bb76 e-con-full e-flex e-con e-child\" data-id=\"c00bb76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-05b6bf0 e-con-full e-flex e-con e-child\" data-id=\"05b6bf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d285e9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8d285e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Customer Management<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d907c8a elementor-widget elementor-widget-text-editor\" data-id=\"d907c8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce centralizes all customer history, interactions, and preferences in a unified database accessible across departments and business units. This 360-degree view of customer data enables organizations to make data-driven decisions and deliver personalized engagement and proactive service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e42d89 e-con-full e-flex e-con e-child\" data-id=\"1e42d89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-347545e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"347545e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sales and Services<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e6eb3 elementor-widget elementor-widget-text-editor\" data-id=\"b3e6eb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The platform streamlines lead management, opportunity tracking, and pipeline forecasting in addition to automating quote generation and order processing. Service teams benefit from case management, knowledge bases, and omnichannel support capabilities that reduce resolution times and improve customer satisfaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24ce294 e-con-full e-flex e-con e-child\" data-id=\"24ce294\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6991f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6a6991f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Marketing<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34704cf elementor-widget elementor-widget-text-editor\" data-id=\"34704cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce allows for smooth campaign management, lead nurturing and personalization at scale. Marketing teams can design customer journeys, trigger behavior-based automated responses,\u00a0 and measure campaign effectiveness with integrated analytics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c620f33 e-con-full e-flex e-con e-child\" data-id=\"c620f33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36aefd8 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"36aefd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Analytics and AI<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-915b637 elementor-widget elementor-widget-text-editor\" data-id=\"915b637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Einstein AI provides predictive insights, recommendations and automated decision-making across all platform functions. Advanced analytics tools enable real-time reporting, customizable dashboards, and deep-dive analysis that transforms raw data into strategic intelligence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da1b069 e-con-full e-flex e-con e-child\" data-id=\"da1b069\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ed8b6 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f9ed8b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>App development<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb1c65b elementor-widget elementor-widget-text-editor\" data-id=\"fb1c65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/developer.salesforce.com\/docs\/atlas.en-us.lightning.meta\/lightning\/intro_lightning.htm\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\"><span style=\"color: #000000; text-decoration: underline;\">Lightning Platform<\/span><\/span><\/a> allows businesses to build <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/10pearls.com\/uk\/enterprise-application-development-services\/\"><span style=\"text-decoration: underline;\">custom applications<\/span><\/a><\/span> without the need for extensive coding. This extends Salesforce functionality to meet specific industry or organizational needs. Low-code\/no-code tools democratize development, enabling business users to create solutions that integrate seamlessly with existing Salesforce data and processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65f7609 e-flex e-con-boxed e-con e-parent\" data-id=\"65f7609\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-936e167 elementor-widget elementor-widget-heading\" data-id=\"936e167\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"03\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Salesforce works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d31044 elementor-widget elementor-widget-text-editor\" data-id=\"7d31044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Looking at Salesforce&#8217;s operational framework reveals why it has become the backbone of digital transformation initiatives across industries. Since it operates entirely in the cloud, it provides both flexibility and structure that enables businesses to adapt rapidly to changing customer needs and business requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c688da5 elementor-widget elementor-widget-heading\" data-id=\"c688da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does Salesforce CRM works?<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bbb4b8 e-con-full e-flex e-con e-child\" data-id=\"7bbb4b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eb7804a e-con-full e-flex e-con e-child\" data-id=\"eb7804a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c06599 e-con-full e-flex e-con e-child\" data-id=\"5c06599\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49afbff elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"49afbff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cloud Architecture<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2adb147 elementor-widget elementor-widget-text-editor\" data-id=\"2adb147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce operates on a multi-tenant cloud infrastructure where multiple organizations share computing resources while maintaining complete data isolation. This architecture enables automatic scaling, guaranteed uptime, and seamless updates without disrupting business operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-949935e e-con-full e-flex e-con e-child\" data-id=\"949935e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec2ea6 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8ec2ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Data model<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-785bd4c elementor-widget elementor-widget-text-editor\" data-id=\"785bd4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The platform uses a relational database structure with standard and custom objects that represent business entities like accounts, contacts, and opportunities. Relationships between objects create sophisticated data models that mirror real-world business processes while maintaining referential integrity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eff4103 e-con-full e-flex e-con e-child\" data-id=\"eff4103\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8501d82 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8501d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Configuration vs. customization<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cf57b elementor-widget elementor-widget-text-editor\" data-id=\"b4cf57b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce emphasizes declarative configuration through visual tools over code-based customization. This approach accelerates deployment, reduces maintenance complexity, and ensures compatibility with platform updates while still allowing extensive customization when needed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e6954b e-con-full e-flex e-con e-child\" data-id=\"6e6954b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4844ff2 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4844ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Workflows &amp; automations<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-128ed26 elementor-widget elementor-widget-text-editor\" data-id=\"128ed26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Process automation tools like Flow Builder and Process Builder enable complex business logic implementation without programming. These tools orchestrate multi-step processes, integrate with external systems, and ensure consistent execution of business rules across the organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43c515f e-flex e-con-boxed e-con e-parent\" data-id=\"43c515f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aba16cd elementor-widget elementor-widget-heading\" data-id=\"aba16cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to use Salesforce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13dcc5f elementor-widget elementor-widget-text-editor\" data-id=\"13dcc5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Users can access Salesforce through web browsers or <span style=\"text-decoration: underline; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/10pearls.com\/uk\/mobile-app-development\/\">mobile<\/a><a style=\"color: #000000;\" href=\"https:\/\/10pearls.com\/uk\/mobile-app-development\/\"> applications<\/a><\/span> and navigate intuitive interfaces that are customized to their roles and responsibilities. The platform presents relevant information through dashboards, list views and record pages while automation handles routine tasks in the background. Administrators configure the system using point-and-click tools, and can define data models, workflows, and security settings without having to write code.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a96c38 elementor-widget elementor-widget-heading\" data-id=\"7a96c38\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"04\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Salesforce core products and clouds<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8ca6a elementor-widget elementor-widget-heading\" data-id=\"3e8ca6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><strong>CRM and Sales Cloud<\/strong><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb63b3 elementor-widget elementor-widget-text-editor\" data-id=\"dfb63b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce&#8217;s success can be attributed to its revolutionary approach to customer relationship management, transforming how organizations track, nurture, and convert prospects into loyal customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be3a4eb e-con-full e-flex e-con e-child\" data-id=\"be3a4eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed434b1 elementor-widget elementor-widget-heading\" data-id=\"ed434b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Salesforce CRM?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-036d20a elementor-widget elementor-widget-text-editor\" data-id=\"036d20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.salesforce.com\/crm\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\"><span style=\"color: #000000; text-decoration: underline;\">Salesforce CRM<\/span><\/span><\/a> is a cloud-based customer relationship management platform that centralizes all customer-related data, interactions, and processes in one accessible location. It provides comprehensive tools for managing contacts, accounts, opportunities, and customer service cases while enabling collaboration across teams and departments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03f351d e-con-full e-flex e-con e-child\" data-id=\"03f351d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f70317e elementor-widget elementor-widget-heading\" data-id=\"f70317e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Sales Cloud in Salesforce?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e23697 elementor-widget elementor-widget-text-editor\" data-id=\"4e23697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline; color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.salesforce.com\/sales\/cloud\/\" target=\"_blank\" rel=\"nofollow\">Sales Cloud<\/a> <\/span>(or <span style=\"color: #000000;\"><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.salesforce.com\/sales\/\" target=\"_blank\" rel=\"nofollow\">Agentforce Sales<\/a><\/span>)<\/span> is Salesforce&#8217;s flagship product specifically designed for sales teams, offering specialized features for lead management, opportunity tracking, quote generation and sales forecasting. It includes mobile capabilities, email integration, and AI-powered insights that help sales representatives prioritize tasks and activities, and close deals faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c8f8b6 e-flex e-con-boxed e-con e-parent\" data-id=\"2c8f8b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df8f8ac e-con-full e-flex e-con e-child\" data-id=\"df8f8ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-264939a elementor-widget elementor-widget-heading\" data-id=\"264939a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Service Cloud<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219357b elementor-widget elementor-widget-text-editor\" data-id=\"219357b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/service\/cloud\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">Service Cloud<\/span><\/a><\/span> (or <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.salesforce.com\/service\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"color: #000000; text-decoration: underline;\">Agentforce Service<\/span><\/a><\/span>) transforms customer support operations by providing agents with comprehensive tools and information needed to resolve issues quickly while maintaining high satisfaction levels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa27615 e-con-full e-flex e-con e-child\" data-id=\"aa27615\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24144d5 elementor-widget elementor-widget-heading\" data-id=\"24144d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Service Cloud?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2085d55 elementor-widget elementor-widget-text-editor\" data-id=\"2085d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Service Cloud is Salesforce&#8217;s customer service and support platform that enables organizations to deliver connected, personalized service across every channel. It includes case management, knowledge base functionality, omnichannel routing, and field service capabilities that help service teams resolve customer issues efficiently while maintaining context across interactions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eee305 e-con-full e-flex e-con e-child\" data-id=\"2eee305\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4737d9 elementor-widget elementor-widget-heading\" data-id=\"c4737d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing Cloud<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4fcd6 elementor-widget elementor-widget-text-editor\" data-id=\"5f4fcd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing Cloud empowers marketers to create personalized customer journeys at scale, leveraging data and automation to deliver relevant messages across every channel and touchpoint.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a28b32 e-con-full e-flex e-con e-child\" data-id=\"0a28b32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ceca873 elementor-widget elementor-widget-heading\" data-id=\"ceca873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Salesforce Marketing Cloud?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc74ed elementor-widget elementor-widget-text-editor\" data-id=\"acc74ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/marketing\/\" target=\"_blank\" rel=\"nofollow\">Marketing Cloud<\/a> <\/span>(or <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/marketing\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">Agentforce Marketing<\/span><\/a><\/span>) is an integrated marketing automation platform that enables businesses to plan, personalize, and optimize customer journeys across email, mobile, social media, web, and advertising channels. It combines audience segmentation, content management, and campaign orchestration capabilities with data analytics to measure effectiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15c868e e-con-full e-flex e-con e-child\" data-id=\"15c868e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99c1904 elementor-widget elementor-widget-heading\" data-id=\"99c1904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Experience Cloud<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3594157 elementor-widget elementor-widget-text-editor\" data-id=\"3594157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Experience Cloud bridges the gap between internal operations and external stakeholders, creating connected and cohesive digital experiences that extend Salesforce capabilities beyond organizational boundaries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-553a55f e-con-full e-flex e-con e-child\" data-id=\"553a55f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a024e78 elementor-widget elementor-widget-heading\" data-id=\"a024e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Salesforce Experience Cloud?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a10b70a elementor-widget elementor-widget-text-editor\" data-id=\"a10b70a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline; color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/help.salesforce.com\/s\/articleView?id=experience.exp_cloud_basics_what.htm&amp;type=5\" target=\"_blank\" rel=\"nofollow\">Experience Cloud<\/a><\/span> (formerly Community Cloud) enables organizations to build branded digital experiences including customer portals, partner communities, help centers and employee workspaces. It provides tools for creating responsive websites and applications that connect to Salesforce data while maintaining security and governance controls.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-891a731 e-con-full e-flex e-con e-child\" data-id=\"891a731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc4a1a elementor-widget elementor-widget-heading\" data-id=\"fcc4a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commerce Cloud<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ccb48 elementor-widget elementor-widget-text-editor\" data-id=\"35ccb48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Commerce Cloud delivers unified commerce experiences across all channels, enabling businesses to connect customer interactions from discovery through fulfillment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20aee5d e-con-full e-flex e-con e-child\" data-id=\"20aee5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8ef55 elementor-widget elementor-widget-heading\" data-id=\"bd8ef55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Salesforce Commerce Cloud?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09d4b52 elementor-widget elementor-widget-text-editor\" data-id=\"09d4b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce Commerce Cloud (or <a href=\"https:\/\/www.salesforce.com\/commerce\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"color: #000000;\"><span style=\"text-decoration: underline;\">Agentforce Commerce<\/span>)<\/span><\/a> is an e-commerce platform that enables B2C and B2B companies to create unified, intelligent digital commerce experiences across web, mobile, social, and store channels. It combines commerce functionality with AI-powered personalization, order management, and integration with other Salesforce clouds for complete customer journey management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3b29c8 e-con-full e-flex e-con e-child\" data-id=\"f3b29c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bff5008 elementor-widget elementor-widget-heading\" data-id=\"bff5008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CPQ<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27428ad elementor-widget elementor-widget-text-editor\" data-id=\"27428ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CPQ (Configure, Price, Quote) streamlines complex selling processes by ensuring accurate pricing and configuration while accelerating quote generation and approval cycles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afb7f06 e-con-full e-flex e-con e-child\" data-id=\"afb7f06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a58bc0 elementor-widget elementor-widget-heading\" data-id=\"8a58bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Salesforce CPQ?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3056922 elementor-widget elementor-widget-text-editor\" data-id=\"3056922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"margin: 12.0pt 0in 12.0pt 0in;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.salesforce.com\/sales\/cpq\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"color: #000000; text-decoration: underline;\">Salesforce CPQ<\/span><\/a><\/span><span style=\"mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos; color: black; mso-themecolor: text1;\"> (Configure, Price, Quote) automates the quoting process for sales teams dealing with complex product configurations, pricing rules, and approval of workflows. It ensures pricing accuracy, enforces business rules, generates professional quotes, and integrates with billing systems to streamline the entire quote-to-cash process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9637665 e-con-full e-flex e-con e-child\" data-id=\"9637665\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f01cbd elementor-widget elementor-widget-heading\" data-id=\"4f01cbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Health Cloud<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a7013 elementor-widget elementor-widget-text-editor\" data-id=\"43a7013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Health Cloud caters specifically to healthcare industry requirements, enabling providers and payers to deliver connected and personalized patient experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-818ca91 e-con-full e-flex e-con e-child\" data-id=\"818ca91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-446fbf0 elementor-widget elementor-widget-heading\" data-id=\"446fbf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Salesforce Health Cloud?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55836d2 elementor-widget elementor-widget-text-editor\" data-id=\"55836d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/health-cloud\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\"><span style=\"color: #000000; text-decoration: underline;\">Health Cloud<\/span><\/span><\/a> (or Agentforce Health) is an industry-specific CRM platform designed for healthcare organizations, and provides additional features for patient relationship management, care coordination tools and clinical data integration capabilities. It enables healthcare providers, payers, and pharmaceutical companies to build stronger patient relationships while maintaining regulatory compliance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8ceb7 elementor-widget elementor-widget-image\" data-id=\"ac8ceb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1222\" height=\"496\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/salesforce-healthcloud.webp\" class=\"attachment-full size-full wp-image-168729\" alt=\"\" srcset=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/salesforce-healthcloud.webp 1222w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/salesforce-healthcloud-300x122.webp 300w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/salesforce-healthcloud-1024x416.webp 1024w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/salesforce-healthcloud-768x312.webp 768w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df92b24 e-con-full e-flex e-con e-child\" data-id=\"df92b24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72a92c0 elementor-widget elementor-widget-heading\" data-id=\"72a92c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data Cloud<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2169ab elementor-widget elementor-widget-text-editor\" data-id=\"f2169ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Data Cloud (or <a href=\"https:\/\/www.salesforce.com\/data\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\"><span style=\"color: #000000; text-decoration: underline;\">Data 360<\/span><\/span><\/a>) unifies disparate data sources to create comprehensive customer profiles that power personalization and insights across all Salesforce applications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3a18ce e-con-full e-flex e-con e-child\" data-id=\"f3a18ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5460a0a elementor-widget elementor-widget-heading\" data-id=\"5460a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Salesforce Data Cloud?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6182098 elementor-widget elementor-widget-text-editor\" data-id=\"6182098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce Data Cloud (formerly Customer Data Platform, now <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/data\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">Data 360<\/span><\/a><\/span>) ingests, harmonizes and activates customer data from multiple sources to create unified customer profiles. It enables real-time segmentation, identity resolution, and data activation across marketing, sales, service, and commerce touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caa86e0 e-con-full e-flex e-con e-child\" data-id=\"caa86e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba9ee1 elementor-widget elementor-widget-heading\" data-id=\"1ba9ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>How does Salesforce Data Cloud work? <\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c8f29 elementor-widget elementor-widget-text-editor\" data-id=\"98c8f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Data 360 (formerly Data Cloud) works by connecting to various data sources through native connectors and APIs, ingesting structured and unstructured data in real-time or batch modes. It applies identity resolution algorithms to match and merge records, creates calculated insights and segments, and activates this enriched data across Salesforce clouds and external systems for personalized engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7239c29 e-con-full e-flex e-con e-child\" data-id=\"7239c29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71c6d56 elementor-widget elementor-widget-heading\" data-id=\"71c6d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hyperforce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a8d20 elementor-widget elementor-widget-text-editor\" data-id=\"07a8d20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hyperforce represents Salesforce&#8217;s next-generation infrastructure architecture, enabling global scale and local compliance requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b724c86 e-con-full e-flex e-con e-child\" data-id=\"b724c86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4ab4e elementor-widget elementor-widget-heading\" data-id=\"fa4ab4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Salesforce Hyperforce?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c347df1 elementor-widget elementor-widget-text-editor\" data-id=\"c347df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline; color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.salesforce.com\/platform\/what-is-hyperforce\/\" target=\"_blank\" rel=\"nofollow\">Hyperforce<\/a><\/span> is Salesforce&#8217;s public cloud infrastructure architecture that enables the platform to run on major public cloud providers like AWS, Azure and Google Cloud. It provides enhanced scalability, improved performance, and local data residency options, enabling Salesforce to expand into new regions while maintaining security and compliance standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94187f5 e-con-full e-flex e-con e-child\" data-id=\"94187f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51cc7a0 elementor-widget elementor-widget-heading\" data-id=\"51cc7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shield<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-724dfb6 elementor-widget elementor-widget-text-editor\" data-id=\"724dfb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Shield provides advanced security, compliance, and governance tools for organizations with stringent regulatory requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-805bad4 e-con-full e-flex e-con e-child\" data-id=\"805bad4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48a9bb7 elementor-widget elementor-widget-heading\" data-id=\"48a9bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Salesforce Shield?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afcafac elementor-widget elementor-widget-text-editor\" data-id=\"afcafac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce<span style=\"color: #000000;\"> <a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/platform\/shield\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">Shield<\/span><\/a> <\/span>is a set of security tools that includes Platform Encryption for data at rest, Event Monitoring for user activity tracking and Field Audit Trail for maintaining data history. It helps organizations meet regulatory compliance requirements while maintaining platform performance and usability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-072c39c e-con-full e-flex e-con e-child\" data-id=\"072c39c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc070c2 elementor-widget elementor-widget-heading\" data-id=\"bc070c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Essentials<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7771cd9 elementor-widget elementor-widget-text-editor\" data-id=\"7771cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Essentials makes Salesforce accessible to small businesses with streamlined functionality and simplified pricing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a979e6c e-con-full e-flex e-con e-child\" data-id=\"a979e6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8e030 elementor-widget elementor-widget-heading\" data-id=\"5d8e030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What are Salesforce Essentials?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378d318 elementor-widget elementor-widget-text-editor\" data-id=\"378d318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/help.salesforce.com\/s\/articleView?id=xcloud.essentials.htm&amp;type=5\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">Essentials<\/span><\/a> <\/span>is an out-of-the-box CRM solution designed specifically for small businesses with up to 10 users. It includes basic sales and service functionality, email integration, and mobile access at an affordable price point, providing small companies with enterprise-grade CRM capabilities without complexity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c3eb8 e-con-full e-flex e-con e-child\" data-id=\"a9c3eb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3867294 elementor-widget elementor-widget-heading\" data-id=\"3867294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Agentforce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da683a9 elementor-widget elementor-widget-text-editor\" data-id=\"da683a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><span style=\"color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.salesforce.com\/in\/agentforce\/\" target=\"_blank\" rel=\"nofollow\">Agentforce<\/a><\/span><\/span> represents Salesforce&#8217;s latest innovation in autonomous AI agents that can handle complex business tasks independently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-022f53c e-con-full e-flex e-con e-child\" data-id=\"022f53c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-117db39 elementor-widget elementor-widget-heading\" data-id=\"117db39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>How Salesforce Agentforce works?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d02b678 elementor-widget elementor-widget-text-editor\" data-id=\"d02b678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Agentforce deploys <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"\/blog\/understanding-agentic-ai-adoption\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">AI agents<\/span><\/a><\/span> that autonomously handle customer interactions, process requests, and handle complex workflows without human intervention. These agents leverage large language models, integrate with Salesforce data and processes, understand context and intent, and can escalate to human agents when necessary while continuously learning from interactions to improve performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9ab021 e-con-full e-flex e-con e-child\" data-id=\"c9ab021\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5114a89 elementor-widget elementor-widget-heading\" data-id=\"5114a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Einstein<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa2366 elementor-widget elementor-widget-text-editor\" data-id=\"afa2366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Einstein democratizes AI capabilities for businesses of all sizes by integrating artificial intelligence throughout the Salesforce platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-064d15f e-con-full e-flex e-con e-child\" data-id=\"064d15f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13042b7 elementor-widget elementor-widget-heading\" data-id=\"13042b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Salesforce Einstein?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e47903 elementor-widget elementor-widget-text-editor\" data-id=\"0e47903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce Einstein is technically not a product, but rather the platform&#8217;s integrated <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/\" target=\"_blank\"><span style=\"text-decoration: underline;\">AI<\/span><\/a> <\/span>technology, encompassing a suite of intelligent features that are embedded across all Salesforce products and clouds. It includes capabilities for predictions, <span style=\"text-decoration: underline; color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/10pearls.com\/uk\/nlp\/\">natural language processing<\/a><\/span>, intelligent insights and automaton that help users make smarter decisions and work more efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9d4078 e-con-full e-flex e-con e-child\" data-id=\"d9d4078\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5187ae elementor-widget elementor-widget-heading\" data-id=\"a5187ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vlocity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4ef06 elementor-widget elementor-widget-text-editor\" data-id=\"4e4ef06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vlocity provides specialized industry-specific solutions catering to over a dozen industries, enabling businesses to deploy industry-aligned and compliant CRM solutions faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f4a9ae e-con-full e-flex e-con e-child\" data-id=\"9f4a9ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7d4dd elementor-widget elementor-widget-heading\" data-id=\"3d7d4dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><strong>What is Salesforce Vlocity?<\/strong><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f73c0ca elementor-widget elementor-widget-text-editor\" data-id=\"f73c0ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce Vlocity (now <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/industries\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">Salesforce Industries<\/span><\/a><\/span>) provides industry-specific cloud apps that are built on the Salesforce platform. With prebuilt data models and integrations for various sectors like healthcare, insurance and telecom, it reduces the need for customization efforts and allows businesses to deploy scalable solutions that are aligned with industry requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95e76f7 e-flex e-con-boxed e-con e-parent\" data-id=\"95e76f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80d062d elementor-widget elementor-widget-heading\" data-id=\"80d062d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Salesforce's biggest product?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a233216 elementor-widget elementor-widget-text-editor\" data-id=\"a233216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sales Cloud consistently ranks as Salesforce&#8217;s foundational and most widely adopted product and is probably the largest contributor to total platform revenue. This dominance reflects its maturity as the original Salesforce offering, broad applicability across industries, and critical role in revenue generation for businesses.<\/p>\n<p>Sales Cloud&#8217;s extensive feature set, deep customization capabilities and strong ecosystem of complementary applications have solidified its position as the cornerstone of most Salesforce implementations, even as newer clouds gain traction in specialized use cases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18a41c elementor-widget elementor-widget-heading\" data-id=\"c18a41c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"05\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Salesforce Integrations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f658bd2 elementor-widget elementor-widget-text-editor\" data-id=\"f658bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce\u2019s integration capabilities are what make it the central hub of an organization&#8217;s technology ecosystem, enabling seamless data flow and process orchestration across disparate systems and functions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e301a elementor-widget elementor-widget-heading\" data-id=\"e0e301a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>How Salesforce and MuleSoft work together<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-883aa53 elementor-widget elementor-widget-text-editor\" data-id=\"883aa53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.salesforce.com\/mulesoft\/what-is-mulesoft\/\" target=\"_blank\" rel=\"nofollow\">MuleSoft<\/a>&#8216;s<\/span> \u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/mulesoft\/anypoint-platform\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\"><span style=\"color: #000000; text-decoration: underline;\">Anypoint Platfrom<\/span><\/span><\/a> provides enterprise integration capabilities that connect Salesforce with any application, data source or device through APIs. This combination enables organizations to create application networks where Salesforce serves as the system of engagement while MuleSoft handles complex integration scenarios, legacy system connectivity, and API management.<\/p><p>Common integration patterns include syncing Salesforce with ERP systems for order management, connecting to data warehouses for analytics, and integrating with marketing tools for lead routing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c454875 elementor-widget elementor-widget-heading\" data-id=\"c454875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>AppExchange<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e5495 elementor-widget elementor-widget-text-editor\" data-id=\"e5e5495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">AppExchange<\/span><\/a> extends integration possibilities through thousands of pre-built applications and connectors that can be installed directly into Salesforce. These solutions range from industry-specific applications to productivity tools and integration connectors, enabling organizations to extend Salesforce functionality without custom development.<\/span><\/p><p><span style=\"color: #000000;\">The marketplace includes certified solutions that undergo security review, ensuring compatibility and reliability while accelerating deployment timelines.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8cdd79 elementor-widget elementor-widget-heading\" data-id=\"e8cdd79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>Force.com<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95cb3d3 elementor-widget elementor-widget-text-editor\" data-id=\"95cb3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Force.com (now <a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/platform\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">Salesforce Platform<\/span><\/a>) is Salesforce\u2019s original platform-as-a-service (PaaS) environment.<\/span><\/p><p><span style=\"color: #000000;\">Salesforce <a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/platform\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">Platform<\/span><\/a> is the foundation for all of Salesforce\u2019s products and is the environment that customers can use to extend Salesforce. It provides the infrastructure (data models, APIs, automation engines, security and governance tools, etc) needed for developers and business users to build, run, integrate and automate custom enterprise applications on top of Salesforce.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0ef48a e-flex e-con-boxed e-con e-parent\" data-id=\"d0ef48a\" data-element_type=\"container\" data-e-type=\"container\" id=\"06\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01ff54b elementor-widget elementor-widget-heading\" data-id=\"01ff54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Most common roles in Salesforce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b648c elementor-widget elementor-widget-text-editor\" data-id=\"b6b648c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Salesforce ecosystem has created specialized roles that require unique skill combinations and offering rewarding career paths for professionals who have the platform expertise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dabce73 e-con-full e-flex e-con e-child\" data-id=\"dabce73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-504a6cd e-con-full e-flex e-con e-child\" data-id=\"504a6cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43e1e1e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43e1e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>What does a Salesforce developer do?<\/h3><p>A Salesforce developers specializes in building custom applications and features on top of the Salesforce platform. They design, code, and implement custom solutions that extend the platform\u2019s capabilities beyond standard configuration options. They write Apex code for complex business logic, create Lightning Web Components for custom user interfaces, integrate Salesforce with external systems through APIs, and optimize platform performance through efficient code design. Developers also maintain existing customizations, troubleshoot issues, and ensure solutions align with platform best practices and governance limits.<strong><br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2995804 e-con-full e-flex e-con e-child\" data-id=\"2995804\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be806a elementor-widget elementor-widget-heading\" data-id=\"9be806a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>What does a Salesforce consultant do?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c21d2a4 elementor-widget elementor-widget-text-editor\" data-id=\"c21d2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce consultants bridge the gap between business requirements and technical solutions, analyzing organizational needs, designing solutions using platform capabilities, and guiding implementation strategies.<\/p><p>They conduct requirements of sessions, document business processes, configure Salesforce features, train end users, and provide ongoing optimization recommendations. Consultants often specialize in specific clouds or industries, bringing best practices and implementation expertise that accelerates deployment and adoption of success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2f8cfe e-flex e-con-boxed e-con e-parent\" data-id=\"f2f8cfe\" data-element_type=\"container\" data-e-type=\"container\" id=\"07\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8eb27e elementor-widget elementor-widget-heading\" data-id=\"c8eb27e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Salesforce pricing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f6e69 elementor-widget elementor-widget-text-editor\" data-id=\"75f6e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Understanding Salesforce pricing requires considering multiple factors including user count, feature requirements, and cloud combinations, as costs can vary significantly based on organizational needs and negotiated agreements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbbdac8 elementor-widget elementor-widget-heading\" data-id=\"fbbdac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>How much does Salesforce cost?<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad65a2 elementor-widget elementor-widget-text-editor\" data-id=\"9ad65a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce&#8217;s <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/products\/sales-cloud\/pricing\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">pricing<\/span><\/a> <\/span>for Sales Cloud and Service Cloud typically ranges from $25 per user per month (Starter Suite) to $350 per user per month (Unlimited). The full tier structure includes Starter ($25), Professional ($100), Enterprise ($175), Unlimited ($350) and Agentforce 1 Sales ($550).<\/p><p>Marketing Cloud requires custom pricing based on contact volume and features, with implementation partners reporting entry-level costs typically starting at $1,250-$1,500 monthly.<\/p><p>Note that these prices are for annual billing; monthly billing will add some 20% to costs. Additional expenses include implementation services (often 1-3x annual license costs), training, integration tools and AppExchange applications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ce1d73 e-flex e-con-boxed e-con e-parent\" data-id=\"8ce1d73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d56777a elementor-widget elementor-widget-heading\" data-id=\"d56777a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"08\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business value and use cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da8eee elementor-widget elementor-widget-text-editor\" data-id=\"2da8eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Organizations across industries leverage Salesforce to transform operations, with measurable impacts on revenue growth, operational efficiency, and customer satisfaction metrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8497e4f elementor-widget elementor-widget-heading\" data-id=\"8497e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>How Salesforce helps business<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5ff2af e-con-full e-flex e-con e-child\" data-id=\"d5ff2af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78ba565 e-con-full e-flex e-con e-child\" data-id=\"78ba565\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-52cd61f e-con-full e-flex e-con e-child\" data-id=\"52cd61f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbbd56 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9bbbd56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sales<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baf956e elementor-widget elementor-widget-text-editor\" data-id=\"baf956e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Sales teams use Salesforce to accelerate deal velocity through automated lead scoring, opportunity management and AI-driven insights that help identify the most promising prospects.<\/span><\/p><p><span style=\"color: #000000;\">Pipeline visibility enables accurate forecasting, while mobile capabilities ensure field sales representatives can easily access the data, they need to remain productive.<\/span><\/p><p><span style=\"color: #000000;\">Companies using Salesforce report measurable increases in average sales productivity and deal closure rates with Sales Cloud. A wealth management firm was able to improve forecast accuracy and pipeline visibility by <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.salesforce.com\/customer-stories\/figtree-financial-success-pro-suite\/\" target=\"_blank\" rel=\"nofollow\">50%<\/a><\/span> with Salesforce\u2019s <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.salesforce.com\/small-business\/pro-suite\/\" target=\"_blank\" rel=\"nofollow\">Pro Suite<\/a><\/span> capabilities.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27a2ca0 e-con-full e-flex e-con e-child\" data-id=\"27a2ca0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-317d075 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"317d075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Marketing<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67ae74 elementor-widget elementor-widget-text-editor\" data-id=\"b67ae74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Marketers leverage Salesforce to create personalized customer journeys that adapt based on behavior and preferences, resulting in higher engagement and improved ROI.<\/span><\/p><p><span style=\"color: #000000;\">Multi-channel campaign orchestration ensures consistent messaging while attribution modeling demonstrates marketing&#8217;s impact on revenue. Organizations typically see significant increases in email open rates and conversion rates with Marketing Cloud <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.salesforce.com\/customer-stories\/ge-appliances\/\" target=\"_blank\" rel=\"nofollow\">personalization<\/a><\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9171dc e-con-full e-flex e-con e-child\" data-id=\"f9171dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-435c856 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"435c856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Customer service<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3189631 elementor-widget elementor-widget-text-editor\" data-id=\"3189631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Service organizations are using Salesforce to reduce case resolution time with intelligent routing, knowledge management, and predictive recommendations. Omnichannel <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.salesforce.com\/customer-stories\/finnair\/\" target=\"_blank\" rel=\"nofollow\">support<\/a> <\/span>ensures consistent experiences regardless of contact method, while self-service portals deflect routine inquiries. Companies report measurable reductions in handling time and increased customer satisfaction score with Service Cloud implementation. A European national airline saw a customer inquiry <a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/customer-stories\/finnair\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">resolve rate of 80%<\/span><\/a> as well as a 25% reduction in employee onboarding time using Service Cloud, Data 360 and Agentforce.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c549b16 e-con-full e-flex e-con e-child\" data-id=\"c549b16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb715c9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bb715c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Healthcare<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6ad32 elementor-widget elementor-widget-text-editor\" data-id=\"eb6ad32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Healthcare providers utilize Health Cloud for patient engagement, care coordination, and population health management. The platform enables proactive outreach for preventive care, streamlines referral management, and improves care team collaboration. Healthcare organizations have reported improved patient satisfaction and reduced readmission rates. UChicago Medicine achieved a <a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/customer-stories\/uchicago-medicine\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">60%<\/span><\/a> campaign conversion after leveraging Data 360 and Agentforce to build new marketing segments.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-554c680 e-con-full e-flex e-con e-child\" data-id=\"554c680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8de6ec elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d8de6ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Retail<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c595069 elementor-widget elementor-widget-text-editor\" data-id=\"c595069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Retailers deploy Commerce Cloud to create unified shopping experiences across digital and physical channels. Personalized product recommendations, intelligent search, and seamless checkout processes drive conversion rates while unified inventory management prevents stockouts. As a result, retailers typically see increased online conversion rates and average order values. A luxury watch and jewelry retailer reported <a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/customer-stories\/the-1916-company\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">63%<\/span><\/a> faster order closing through Commerce Cloud capabilities.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5df8200 e-flex e-con-boxed e-con e-parent\" data-id=\"5df8200\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c543db4 elementor-widget elementor-widget-heading\" data-id=\"c543db4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategic acquisitions and partnerships<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0e00a elementor-widget elementor-widget-text-editor\" data-id=\"cd0e00a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Salesforce continues to accelerate its enterprise AI agenda with strategic acquisitions and partnerships geared towards delivering increased value for customers. In addition to expanding partnerships with <a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/16\/google-gemini-agentforce-partnership-expansion-announcement\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">Google<\/span><\/a> and <a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/14\/anthropic-regulated-industries-partnership-expansion-announcement\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">Anthropic<\/span><\/a><span style=\"text-decoration: underline;\">,<\/span> Salesforce recently acquired <a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/05\/27\/salesforce-signs-definitive-agreement-to-acquire-informatica\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"text-decoration: underline;\">Informatica<\/span><\/a><span style=\"text-decoration: underline;\">, <a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-regrello\/\" target=\"_blank\" rel=\"nofollow\">Regrello<\/a><\/span>, <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-convergence-ai\/\" target=\"_blank\" rel=\"nofollow\">Convergence AI<\/a><\/span> and <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-spindle-ai\/\" target=\"_blank\" rel=\"nofollow\">Spindle AI<\/a><\/span>, to name a few. These acquisitions not only strengthen Salesforce\u2019s tech stack, but also amplify their ability to deliver scalable, trustworthy business outcomes with smarter data foundations, faster innovation, and competitive advantage and differentiation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-558c1d9 e-flex e-con-boxed e-con e-parent\" data-id=\"558c1d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7388d elementor-widget elementor-widget-heading\" data-id=\"6f7388d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f2f1a elementor-widget elementor-widget-text-editor\" data-id=\"31f2f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce continues to evolve, regularly introducing new features, enhanced AI capabilities and industry-specific solutions. Salesforce&#8217;s comprehensive platform approach allows organizations to adapt quickly to changing market demands while maintaining a high standard of operational efficiency. From basic CRM needs to enterprise-wide digital transformation, Salesforce provides a range of scalable solutions that are designed to grow with changing and evolving business requirements, making it an essential consideration for organizations serious about customer success and competitive differentiation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ad1bc8 e-con-full e-flex e-con e-child\" data-id=\"1ad1bc8\" data-element_type=\"container\" data-e-type=\"container\" id=\"Partnering01\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-337b6a3 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"337b6a3\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"09\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10Pearls - your strategic \nimplementation \npartner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90236f7 elementor-widget elementor-widget-text-editor\" data-id=\"90236f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By partnering with 10Pearls for <span style=\"text-decoration: underline;\"><span style=\"color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"\/salesforce-development\/\" target=\"_blank\" rel=\"noopener\">AI-powered Salesforce development services<\/a><\/span><\/span>, your organization can leverage scalable Salesforce architectures aligned with your business objectives, allowing you to unify and streamline workflows and accelerate decision-making.<\/p><p>Whether you are transitioning legacy data and systems to Salesforce or building from scratch, our team works with you to plan and customize implementations, with minimum disruption and maximum efficiency.<\/p><p>With 50+ certified Salesforce consultants and architects, our <span style=\"text-decoration: underline;\"><span style=\"color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"\/salesforce-development\/\" target=\"_blank\" rel=\"noopener\">Salesforce software development services<\/a><\/span><\/span> integrate AI-powered engineering with deep Salesforce expertise, as well as industry-specific knowledge, to leverage Salesforce products and clouds tailored to your organizational needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb85918 e-con-full e-flex e-con e-parent\" data-id=\"cb85918\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0bf77 elementor-widget elementor-widget-heading\" data-id=\"ee0bf77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQs about Salesforce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e204c78 elementor-widget elementor-widget-n-accordion\" data-id=\"e204c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2360\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2360\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does Salesforce actually do?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2360\" class=\"elementor-element elementor-element-666656d e-con-full e-flex e-con e-child\" data-id=\"666656d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f855d6f elementor-widget elementor-widget-text-editor\" data-id=\"f855d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce is a CRM platform and offers a range of products that enable businesses to completely transform how they operate. Acting like a digital nervous system of sorts for modern businesses, it facilitates a unified source of customer information and breaks down data silos. It automates repetitive tasks, provides AI-powered data-driven insights, and enables companies to scale their operations without needing to comparably expand resources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2361\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2361\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is Salesforce used for? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2361\" class=\"elementor-element elementor-element-d35a129 e-con-full e-flex e-con e-child\" data-id=\"d35a129\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d77abff elementor-widget elementor-widget-text-editor\" data-id=\"d77abff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Businesses of all types and sizes are using Salesforce to manage their customer data, track leads and sales opportunities, automate marketing campaigns, provide customer support, analyze performance, and build custom applications. More than a dozen industries, ranging from healthcare and finance to retail and manufacturing, make use of Salesforce to digitize their operations, improve customer satisfaction scores, accelerate sales cycles, and make data-driven decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2362\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2362\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does the Salesforce company do? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2362\" class=\"elementor-element elementor-element-72011ae e-con-full e-flex e-con e-child\" data-id=\"72011ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5ea21 elementor-widget elementor-widget-text-editor\" data-id=\"aa5ea21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce develops and delivers cloud computing solutions, focusing primarily on customer relationship management software and complementary enterprise applications for enterprises and SMBs. The company pioneered the Software-as-a-Service (SaaS) model, eliminating the need for restrictive and expensive hardware and installations while providing constant innovation with regular platform updates. In addition to software development, Salesforce offers professional services and training programs and maintains a vast partner ecosystem that extends the platform&#8217;s capabilities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2363\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2363\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is Salesforce CRM the same as Sales Cloud?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2363\" class=\"elementor-element elementor-element-6cb6dd6 e-flex e-con-boxed e-con e-child\" data-id=\"6cb6dd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d79da elementor-widget elementor-widget-text-editor\" data-id=\"11d79da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>While often used interchangeably, Salesforce CRM refers to the broader platform concept and capabilities, whereas Sales Cloud is a specific product offering within the Salesforce ecosystem focused on sales processes. Sales Cloud builds core CRM functionality with specialized features tailored for sales teams, but organizations typically need additional clouds for comprehensive customer relationship management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2364\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2364\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the difference between Service Cloud and Health Cloud? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2364\" class=\"elementor-element elementor-element-e6fd993 e-flex e-con-boxed e-con e-child\" data-id=\"e6fd993\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f31e79 elementor-widget elementor-widget-text-editor\" data-id=\"3f31e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>While Service Cloud provides general customer service capabilities applicable across industries and focused on case management, agent productivity and customer satisfaction. Health Cloud adds healthcare-specific functionality including patient profiles with clinical data integration, care plan management, household mapping for family health management and pre-built compliance frameworks for HIPAA and other healthcare regulations. Health Cloud essentially extends Service Cloud with specialized data models and workflows designed for healthcare use cases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2365\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2365\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does Salesforce Marketing Cloud do? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2365\" class=\"elementor-element elementor-element-ae0902e e-flex e-con-boxed e-con e-child\" data-id=\"ae0902e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-549a378 elementor-widget elementor-widget-text-editor\" data-id=\"549a378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing Cloud orchestrates multi-channel marketing campaigns, automates customer journey mapping, personalizes content based on behavior and preferences, and provides comprehensive analytics for campaign optimization. It manages email marketing, mobile messaging, social media engagement, and digital advertising while maintaining consistent messaging across all touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2366\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2366\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is Salesforce Marketing Cloud used for? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2366\" class=\"elementor-element elementor-element-e687ca3 e-flex e-con-boxed e-con e-child\" data-id=\"e687ca3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c4e48 elementor-widget elementor-widget-text-editor\" data-id=\"f1c4e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Organizations use Marketing Cloud for email marketing automation, customer journey orchestration, social media management, mobile messaging campaigns, advertising audience targeting, and marketing analytics. Common applications include lead nurturing programs, customer retention campaigns, personalized product recommendations, and coordinated multi-channel marketing initiatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2367\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2367\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the difference between Salesforce CRM and Marketing Cloud?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2367\" class=\"elementor-element elementor-element-80e5732 e-flex e-con-boxed e-con e-child\" data-id=\"80e5732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca8e517 elementor-widget elementor-widget-text-editor\" data-id=\"ca8e517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The key difference is in their focus. Salesforce CRM focuses on managing customer data, sales processes and service interactions <em>within<\/em> the organization, while Marketing Cloud specializes in external customer engagement via marketing campaigns and communications. CRM primarily serves sales and service teams with transactional data, whereas Marketing Cloud enables marketers to create and deliver personalized content at scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2368\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2368\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the difference between Salesforce and Marketing Cloud?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2368\" class=\"elementor-element elementor-element-25d7f2d e-flex e-con-boxed e-con e-child\" data-id=\"25d7f2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84cde2d elementor-widget elementor-widget-text-editor\" data-id=\"84cde2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Salesforce refers to the entire platform ecosystem including all clouds and capabilities, while Marketing Cloud is a specific product within that ecosystem focused on marketing automation and campaign management. Salesforce provides the foundational platform and core CRM capabilities, while Marketing Cloud adds specialized marketing tools that integrate with but operate independently from other Salesforce products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2369\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2369\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the difference between Salesforce Community Cloud and Marketing Cloud?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2369\" class=\"elementor-element elementor-element-fb7196b e-flex e-con-boxed e-con e-child\" data-id=\"fb7196b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bcf95 elementor-widget elementor-widget-text-editor\" data-id=\"d0bcf95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Community Cloud (now Experience Cloud) creates branded portals and communities for customers, partners and employees to collaborate and access information, while Marketing Cloud focuses on outbound marketing communications and campaign management. Experience Cloud facilitates two-way engagement<em> and <\/em>self-service, whereas Marketing Cloud primarily handles one-to-many marketing communications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-23610\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"11\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-23610\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is Salesforce Marketing Cloud a CRM?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-23610\" class=\"elementor-element elementor-element-cc5b4fc e-flex e-con-boxed e-con e-child\" data-id=\"cc5b4fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2127e27 elementor-widget elementor-widget-text-editor\" data-id=\"2127e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing Cloud is not CRM in the traditional sense; it is actually a marketing automation platform that complements CRM functionality. While it manages customer data for marketing purposes, its focus is more on campaign execution and customer engagement rather than the sales and service processes typically associated with CRM systems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-23611\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"12\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-23611\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the difference between Einstein and Agentforce? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-23611\" class=\"elementor-element elementor-element-b41388b e-flex e-con-boxed e-con e-child\" data-id=\"b41388b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-657dc7e elementor-widget elementor-widget-text-editor\" data-id=\"657dc7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Einstein is Salesforce\u2019s integrated <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/\" target=\"_blank\">AI<\/a><\/span> tech. Einstein comprises a suite of intelligent capabilities and features that are embedded across all Salesforce apps, products and clouds that power automation, insights and recommendations. Agentforce (introduced later) builds upon the Einstein foundation to create autonomous AI agents that can perform various tasks, manage workflows and communicate across apps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-23612\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"13\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-23612\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Which Salesforce product is the biggest? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-23612\" class=\"elementor-element elementor-element-c61c942 e-flex e-con-boxed e-con e-child\" data-id=\"c61c942\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e3c975 elementor-widget elementor-widget-text-editor\" data-id=\"0e3c975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sales Cloud is Salesforce\u2019s most widely used product, and is the foundation of Salesforce CRM. Sales Cloud helps businesses manage leads and prospects, track opportunities, automate sales workflows and forecast revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-23613\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"14\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-23613\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is a Salesforce developer? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-23613\" class=\"elementor-element elementor-element-91b64ab e-flex e-con-boxed e-con e-child\" data-id=\"91b64ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-461fe1b elementor-widget elementor-widget-text-editor\" data-id=\"461fe1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A Salesforce developer is a technical professional specializing in building custom applications and functionality on the Salesforce platform using proprietary languages like Apex and Lightning Web Components. These professionals combine traditional software development skills with deep platform knowledge, understanding both technical capabilities and business processes to create solutions that leverage Salesforce&#8217;s native functionality while addressing unique organizational requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f263ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f263ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d99d7af\" data-id=\"d99d7af\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f4f4d3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2f4f4d3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69dd193\" data-id=\"69dd193\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5781402 elementor-widget elementor-widget-image\" data-id=\"5781402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"426\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/04\/exelon-blog-contact-bg.jpg\" class=\"attachment-full size-full wp-image-128513\" alt=\"\" srcset=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/04\/exelon-blog-contact-bg.jpg 720w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/04\/exelon-blog-contact-bg-300x178.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a584c53\" data-id=\"a584c53\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49191f7 elementor-widget elementor-widget-image\" data-id=\"49191f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"94\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/04\/10P-Logo.svg\" class=\"attachment-medium size-medium wp-image-128514\" alt=\"10Pearls Logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a5ee8e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9a5ee8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get in touch with us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5244a30 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5244a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Global digital transformation and product engineering partner<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35c2bff elementor-widget elementor-widget-wpforms\" data-id=\"35c2bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-128773\"><form id=\"wpforms-form-128773\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"128773\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/uk\/wp-json\/wp\/v2\/posts\/168400\" data-token=\"4b6cf8200b40c0ebf94b8ea3d80e6301\" data-token-time=\"1785786385\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Please enable JavaScript in your browser to complete this form.<\/div><div class=\"wpforms-field-container\">\t\t<div id=\"wpforms-128773-field_1-container\"\n\t\t\tclass=\"wpforms-field wpforms-field-text\"\n\t\t\tdata-field-type=\"text\"\n\t\t\tdata-field-id=\"1\"\n\t\t\t>\n\t\t\t<label class=\"wpforms-field-label\" for=\"wpforms-128773-field_1\" >email<\/label>\n\t\t\t<input type=\"text\" id=\"wpforms-128773-field_1\" class=\"wpforms-field-medium\" name=\"wpforms[fields][1]\" >\n\t\t<\/div>\n\t\t<div id=\"wpforms-128773-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-128773-field_2\" aria-hidden=\"false\">email<\/label><input type=\"email\" id=\"wpforms-128773-field_2\" class=\"wpforms-field-large\" name=\"wpforms[fields][2]\" placeholder=\"Email*\" spellcheck=\"false\" aria-errormessage=\"wpforms-128773-field_2-error\" ><\/div><script>\n\t\t\t\t( function() {\n\t\t\t\t\tconst style = document.createElement( 'style' );\n\t\t\t\t\tstyle.appendChild( document.createTextNode( '#wpforms-128773-field_1-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-128773-field_1-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-128773-field_1-container label { counter-increment: none; }' ) );\n\t\t\t\t\tdocument.head.appendChild( style );\n\t\t\t\t\tdocument.currentScript?.remove();\n\t\t\t\t} )();\n\t\t\t<\/script><\/div><!-- .wpforms-field-container --><div class=\"wpforms-recaptcha-container wpforms-is-hcaptcha\" ><div class=\"h-captcha\" data-sitekey=\"b192f310-e2a0-450e-bda4-15f8857a8fbc\"><\/div><input type=\"text\" name=\"g-recaptcha-hidden\" class=\"wpforms-recaptcha-hidden\" style=\"position:absolute!important;clip:rect(0,0,0,0)!important;height:1px!important;width:1px!important;border:0!important;overflow:hidden!important;padding:0!important;margin:0!important;\" data-rule-hcaptcha=\"1\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"128773\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/168400\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-128773\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Submit\" aria-live=\"assertive\" value=\"wpforms-submit\">Submit<\/button><img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1dee45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1dee45\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf7aedb\" data-id=\"cf7aedb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5362965 elementor-widget elementor-widget-heading\" data-id=\"5362965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5394ed5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5394ed5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-af15d91\" data-id=\"af15d91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4807e9e elementor-widget elementor-widget-shortcode\" data-id=\"4807e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n    <div class=\"insights-section\">\n        <div class=\"swiper-outer-container casestudiesbox\">\n            <div class=\"swiper casestudiesbox-wrapper\">\n                <div class=\"swiper-wrapper\">\n\n                            <div class=\"swiper-slide\">\n            <div class=\"sa_hover_container\">\n                <div class=\"column\">\n                    <img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/07\/ai-software-testing-companies-blog-thumb-1024x1024.webp\"\n                         class=\"front\"\n                         alt=\"Top AI-Powered Software Testing Companies\">\n                    <div class=\"text-wrap\">\n                        <div>\n                            <p class=\"h3\">AI\/ML<\/p>\n                            <hr>\n                            <p class=\"h5\">Top AI-Powered Software Testing Companies<\/p>\n                            <p class=\"p\">Compare the top AI-powered software testing services and learn how automation, self-healing tests, and AI-augmented QA de-risk enterprise releases.<\/p>\n                        <\/div>\n                        <div class=\"self-align-end d-flex justify-content-end\">\n                            <a class=\"readmore-anchor\"\n                               href=\"https:\/\/10pearls.com\/uk\/blog\/top-software-testing-companies\/\"\n                               target=\"_blank\">Read More<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"swiper-slide\">\n            <div class=\"sa_hover_container\">\n                <div class=\"column\">\n                    <img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/07\/corporate-ai-featured.webp\"\n                         class=\"front\"\n                         alt=\"Corporate AI Implementation Failure &#8211; Role of Leadership\">\n                    <div class=\"text-wrap\">\n                        <div>\n                            <p class=\"h3\">AI\/ML<\/p>\n                            <hr>\n                            <p class=\"h5\">Corporate AI Implementation Failure &#8211; Role of Leadership<\/p>\n                            <p class=\"p\">Most enterprises now share the same models and tools, so why does AI still fail? The gap is leadership: prioritization, ownership, and governance, not better technology.<\/p>\n                        <\/div>\n                        <div class=\"self-align-end d-flex justify-content-end\">\n                            <a class=\"readmore-anchor\"\n                               href=\"https:\/\/10pearls.com\/uk\/blog\/ai-fails-because-of-leadership-not-technology\/\"\n                               target=\"_blank\">Read More<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"swiper-slide\">\n            <div class=\"sa_hover_container\">\n                <div class=\"column\">\n                    <img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/06\/in-house-vs-outsourcing-blog-featured-image-1024x1024.webp\"\n                         class=\"front\"\n                         alt=\"In-House vs Outsource Mobile App Development: What&#8217;s Best?\">\n                    <div class=\"text-wrap\">\n                        <div>\n                            <p class=\"h3\">Mobile app development<\/p>\n                            <hr>\n                            <p class=\"h5\">In-House vs Outsource Mobile App Development: What&#8217;s Best?<\/p>\n                            <p class=\"p\">Every mobile app starts with one decision: build in-house or outsource. We break down the real costs, tradeoffs, and the questions that determine which model is right for you.<\/p>\n                        <\/div>\n                        <div class=\"self-align-end d-flex justify-content-end\">\n                            <a class=\"readmore-anchor\"\n                               href=\"https:\/\/10pearls.com\/uk\/blog\/inhouse-vs-outsource-mobile-app-development\/\"\n                               target=\"_blank\">Read More<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"swiper-slide\">\n            <div class=\"sa_hover_container\">\n                <div class=\"column\">\n                    <img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/06\/outome-based-pricing-blog-thumbnail.webp\"\n                         class=\"front\"\n                         alt=\"Outcome Based Pricing in Digital Engineering\">\n                    <div class=\"text-wrap\">\n                        <div>\n                            <p class=\"h3\">AI\/ML<\/p>\n                            <hr>\n                            <p class=\"h5\">Outcome Based Pricing in Digital Engineering<\/p>\n                            <p class=\"p\">AI is making outcome-based pricing more viable, but success still depends on clear metrics, shared accountability, and disciplined execution.<\/p>\n                        <\/div>\n                        <div class=\"self-align-end d-flex justify-content-end\">\n                            <a class=\"readmore-anchor\"\n                               href=\"https:\/\/10pearls.com\/uk\/blog\/outcome-based-pricing-is-reshaping-digital-engineering\/\"\n                               target=\"_blank\">Read More<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"swiper-slide\">\n            <div class=\"sa_hover_container\">\n                <div class=\"column\">\n                    <img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/06\/Main-3-1024x1024.webp\"\n                         class=\"front\"\n                         alt=\"The Hidden Risk Behind AI-Powered Software Development\">\n                    <div class=\"text-wrap\">\n                        <div>\n                            <p class=\"h3\">AI\/ML<\/p>\n                            <hr>\n                            <p class=\"h5\">The Hidden Risk Behind AI-Powered Software Development<\/p>\n                            <p class=\"p\">AI coding tools are accelerating development, but code review, governance, and quality assurance aren&#039;t keeping pace. Learn how enterprises can scale AI development responsibly.<\/p>\n                        <\/div>\n                        <div class=\"self-align-end d-flex justify-content-end\">\n                            <a class=\"readmore-anchor\"\n                               href=\"https:\/\/10pearls.com\/uk\/blog\/hidden-risk-ai-powered-software-development\/\"\n                               target=\"_blank\">Read More<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"swiper-slide\">\n            <div class=\"sa_hover_container\">\n                <div class=\"column\">\n                    <img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/07\/Top.webp\"\n                         class=\"front\"\n                         alt=\"Top 10 custom software development companies delivering innovative solutions\">\n                    <div class=\"text-wrap\">\n                        <div>\n                            <p class=\"h3\">Software development<\/p>\n                            <hr>\n                            <p class=\"h5\">Top 10 custom software development companies delivering innovative solutions<\/p>\n                            <p class=\"p\">This article compares the top 10 custom software development companies for 2026. The rankings are based on the average review rating on Clutch<\/p>\n                        <\/div>\n                        <div class=\"self-align-end d-flex justify-content-end\">\n                            <a class=\"readmore-anchor\"\n                               href=\"https:\/\/10pearls.com\/uk\/blog\/top-custom-software-development-companies\/\"\n                               target=\"_blank\">Read More<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"swiper-slide\">\n            <div class=\"sa_hover_container\">\n                <div class=\"column\">\n                    <img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/04\/software-developer-challenges-featured.webp\"\n                         class=\"front\"\n                         alt=\"Software Development Challenges and Solutions for Modern Enterprises\">\n                    <div class=\"text-wrap\">\n                        <div>\n                            <p class=\"h3\">Software development<\/p>\n                            <hr>\n                            <p class=\"h5\">Software Development Challenges and Solutions for Modern Enterprises<\/p>\n                            <p class=\"p\">Discover the top software development challenges enterprises face, legacy systems, security, talent shortages, and proven solutions to overcome them.<\/p>\n                        <\/div>\n                        <div class=\"self-align-end d-flex justify-content-end\">\n                            <a class=\"readmore-anchor\"\n                               href=\"https:\/\/10pearls.com\/uk\/blog\/software-development-challenges-solutions\/\"\n                               target=\"_blank\">Read More<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"swiper-slide\">\n            <div class=\"sa_hover_container\">\n                <div class=\"column\">\n                    <img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/03\/Thumbnsil-1024x1024.webp\"\n                         class=\"front\"\n                         alt=\"How AI is transforming Agile in 2026\">\n                    <div class=\"text-wrap\">\n                        <div>\n                            <p class=\"h3\">Software development<\/p>\n                            <hr>\n                            <p class=\"h5\">How AI is transforming Agile in 2026<\/p>\n                            <p class=\"p\">Modern Agile evolves with AI, cloud, and governance, reshaping team workflows and delivery for scalable, secure enterprise software in 2026.<\/p>\n                        <\/div>\n                        <div class=\"self-align-end d-flex justify-content-end\">\n                            <a class=\"readmore-anchor\"\n                               href=\"https:\/\/10pearls.com\/uk\/blog\/agile-software-development\/\"\n                               target=\"_blank\">Read More<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"swiper-slide\">\n            <div class=\"sa_hover_container\">\n                <div class=\"column\">\n                    <img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/top-software-development-technologies-feature-image.webp\"\n                         class=\"front\"\n                         alt=\"Explore the tech driving software development innovation\">\n                    <div class=\"text-wrap\">\n                        <div>\n                            <p class=\"h3\">Software development<\/p>\n                            <hr>\n                            <p class=\"h5\">Explore the tech driving software development innovation<\/p>\n                            <p class=\"p\">Our top software development technologies in 2026 overview covers AI tools, low code &amp; cloud development tools, programming languages, and databases.<\/p>\n                        <\/div>\n                        <div class=\"self-align-end d-flex justify-content-end\">\n                            <a class=\"readmore-anchor\"\n                               href=\"https:\/\/10pearls.com\/uk\/blog\/top-software-development-technologies\/\"\n                               target=\"_blank\">Read More<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"swiper-slide\">\n            <div class=\"sa_hover_container\">\n                <div class=\"column\">\n                    <img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2024\/05\/top_industries_driving_main_blog.webp\"\n                         class=\"front\"\n                         alt=\"Top sectors using custom software in Saudi Arabia\">\n                    <div class=\"text-wrap\">\n                        <div>\n                            <p class=\"h3\">Software development<\/p>\n                            <hr>\n                            <p class=\"h5\">Top sectors using custom software in Saudi Arabia<\/p>\n                            <p class=\"p\">Saudi Arabia is quickly shifting away from an oil-based economy for the first time in approximately 8 decades. As Saudi Arabia diversifies, the need for adaptable, sector-specific digital solutions is driving a rise in custom...<\/p>\n                        <\/div>\n                        <div class=\"self-align-end d-flex justify-content-end\">\n                            <a class=\"readmore-anchor\"\n                               href=\"https:\/\/10pearls.com\/uk\/blog\/top-sectors-using-custom-software-saudi-arabia\/\"\n                               target=\"_blank\">Read More<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n                <\/div>\n\n                <div class=\"swiper-pagination\"><\/div>\n                <div class=\"swiper-button-next\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"24\" viewBox=\"0 0 14 24\" fill=\"none\">\n                        <path d=\"M2 2L12 12L2 22\" stroke=\"black\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <\/svg>\n                <\/div>\n                <div class=\"swiper-button-prev\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"24\" viewBox=\"0 0 14 24\" fill=\"none\">\n                        <path d=\"M12 2L2 12L12 22\" stroke=\"black\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <\/svg>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<link data-wpacu-to-be-preloaded-basic='1' rel='stylesheet' id='swiper-css' href='https:\/\/10pearls.com\/uk\/wp-content\/plugins\/elementor\/assets\/lib\/swiper\/v8\/css\/swiper.min.css' media='all' \/>\n<link rel='stylesheet' id='e-swiper-css' href='https:\/\/10pearls.com\/uk\/wp-content\/plugins\/elementor\/assets\/css\/conditionals\/e-swiper.min.css' media='all' \/>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.js\"><\/script>\n\n    <script>\n    document.addEventListener('DOMContentLoaded', function() {\n        document.querySelectorAll('.insights-section .casestudiesbox-wrapper').forEach(function(wrapper) {\n            const swiper = new Swiper(wrapper, {\n                loop: true,\n                spaceBetween: 20,\n                slidesPerView: 3,\n                speed: 1200,\n                autoplay: {\n                    delay: 5000,\n                    disableOnInteraction: false,\n                    pauseOnMouseEnter: true,\n                },\n                navigation: {\n                    nextEl: wrapper.querySelector('.swiper-button-next'),\n                    prevEl: wrapper.querySelector('.swiper-button-prev'),\n                },\n                pagination: {\n                    el: wrapper.querySelector('.swiper-pagination'),\n                    clickable: true,\n                },\n                breakpoints: {\n                    0:    { slidesPerView: 1 },\n                    768:  { slidesPerView: 2 },\n                    1024: { slidesPerView: 3 }\n                }\n            });\n\n            wrapper.addEventListener('mouseenter', () => {\n                if (swiper.autoplay && typeof swiper.autoplay.stop === 'function') {\n                    swiper.autoplay.stop();\n                }\n            });\n            wrapper.addEventListener('mouseleave', () => {\n                if (swiper.autoplay && typeof swiper.autoplay.start === 'function') {\n                    swiper.autoplay.start();\n                }\n            });\n        });\n    });\n    <\/script>\n\n    <style>\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       All selectors are scoped under .insights-section to prevent\n       conflicts with identically-named classes elsewhere on the page.\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .insights-section .casestudiesbox-wrapper {\n        overflow: hidden;\n    }\n\n    .insights-section .casestudiesbox {\n        position: relative;\n        width: 100%;\n        padding: 0px;\n    }\n\n    .insights-section .casestudiesbox .column {\n        position: relative;\n        flex: 100%;\n        display: flex;\n        align-items: end;\n        height: 530px !important;\n        margin: 30px 0;\n        border-radius: 15px;\n        overflow: hidden;\n        transition: all 0.2s ease-in-out;\n        box-shadow: 0px 2px 32px 0px #0C0C0D1A;\n    }\n\n    .insights-section .casestudiesbox .column img {\n        width: 100%;\n        height: auto;\n        position: absolute;\n        top: 0;\n        left: 0;\n    }\n\n    .insights-section .casestudiesbox .text-wrap {\n        background: #fff;\n        width: 100%;\n        height: 120px !important;\n        z-index: 1;\n        padding: 0px 20px;\n        overflow: hidden;\n        transition: all 0.2s ease-in-out;\n        text-align: left !important;\n        white-space: normal !important;\n    }\n\n    .insights-section .casestudiesbox .h3 {\n        color: #000 !important;\n        font-size: 15px;\n        font-weight: 400 !important;\n        line-height: 24px;\n        text-transform: uppercase;\n        margin-bottom: 0;\n        border-bottom: 1px solid #aaa;\n        display: inline;\n    }\n\n    .insights-section .casestudiesbox hr {\n        width: 0px;\n        height: 1px;\n        background: #EEEDED;\n        margin: 0px 0 5px;\n    }\n\n    .insights-section .casestudiesbox .h5 {\n        color: #000 !important;\n        line-height: 22px;\n        font-size: 19px;\n        font-weight: 700;\n        margin-bottom: 8px;\n        margin-top: 0;\n        text-align: left;\n    }\n\n    .insights-section .casestudiesbox .p {\n        color: #000 !important;\n        font-size: 16px;\n        font-weight: 300;\n        line-height: 22px;\n        display: none;\n        opacity: 0;\n        text-align: left;\n    }\n\n    .insights-section .casestudiesbox .text-wrap .readmore-anchor {\n        font-size: 15px;\n        font-weight: 700;\n        display: none;\n        opacity: 0;\n        text-decoration: none;\n        color: #000 !important;\n    }\n\n    .insights-section .casestudiesbox .column:hover .text-wrap {\n        height: 100% !important;\n        padding: 30px 25px 20px 25px;\n        display: flex;\n        flex-direction: column;\n        justify-content: space-between;\n        overflow-y: auto;\n    }\n\n    .insights-section .casestudiesbox .column:hover .p {\n        display: block !important;\n        opacity: 1;\n        margin: 6px 0;\n        overflow: visible !important;\n        white-space: normal !important;\n    }\n\n    .insights-section .casestudiesbox .column:hover .text-wrap .readmore-anchor {\n        display: inline-block;\n        opacity: 1;\n        color: #000 !important;\n        border-bottom: 1px solid #aaa;\n    }\n\n    \/* \u2500\u2500 Pagination \u2500\u2500 *\/\n    .insights-section .casestudiesbox .swiper-pagination {\n        position: relative;\n        margin-top: 20px;\n        text-align: center;\n        font-size: 18px;\n        bottom: 0;\n        display: block;\n    }\n\n    .insights-section .casestudiesbox .swiper-pagination .swiper-pagination-bullet {\n        width: 12px;\n        height: 12px;\n        background-color: #000 !important;\n        opacity: 1;\n        border-radius: 50%;\n        margin: 0 6px !important;\n        border: 2px solid transparent;\n        transition: border 0.2s;\n    }\n\n    .insights-section .casestudiesbox .swiper-pagination .swiper-pagination-bullet-active {\n        border: 3px solid #D4FF27 !important;\n        background-color: #171616 !important;\n        transform: scale(1.35);\n    }\n\n    \/* \u2500\u2500 Navigation arrows \u2500\u2500 *\/\n    .insights-section .casestudiesbox .swiper-button-next,\n    .insights-section .casestudiesbox .swiper-button-prev {\n        position: absolute;\n        top: 50%;\n        transform: translateY(-50%);\n        width: 44px;\n        height: 44px;\n        background: #fff;\n        border-radius: 50%;\n        box-shadow: 0 2px 8px rgba(0,0,0,0.08);\n        display: flex;\n        align-items: center;\n        justify-content: center;\n        transition: background 0.2s;\n        z-index: 10;\n    }\n\n    .insights-section .casestudiesbox .swiper-button-next {\n        right: -50px;\n    }\n\n    .insights-section .casestudiesbox .swiper-button-prev {\n        left: -50px;\n    }\n\n    .insights-section .casestudiesbox .swiper-button-next:hover,\n    .insights-section .casestudiesbox .swiper-button-prev:hover {\n        background: #D4FF27;\n    }\n\n    .insights-section .casestudiesbox .swiper-button-next svg,\n    .insights-section .casestudiesbox .swiper-button-prev svg {\n        width: 14px;\n        height: 24px;\n    }\n\n    .insights-section .casestudiesbox .swiper-button-next::after,\n    .insights-section .casestudiesbox .swiper-button-prev::after {\n        display: none;\n    }\n\n    \/* \u2500\u2500 Responsive \u2500\u2500 *\/\n    @media (max-width: 1380px) {\n        .insights-section .casestudiesbox .swiper-button-next,\n        .insights-section .casestudiesbox .swiper-button-prev {\n            display: none;\n        }\n    }\n\n    @media (max-width: 992px) {\n        .insights-section .casestudiesbox .column {\n            max-width: 94%;\n            margin: 30px auto;\n        }\n    }\n\n    @media (max-width: 768px) {\n        .insights-section .casestudiesbox .column {\n            max-width: 400px;\n            margin: 30px auto;\n            height: 500px !important;\n        }\n\n        .insights-section .casestudiesbox .text-wrap {\n            padding: 5px 15px;\n        }\n    }\n    <\/style>\n\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8087e31 elementor-align-center indigo-btn indigo-btn--deep elementor-widget elementor-widget-button\" data-id=\"8087e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/news-insights\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Salesforce is a cloud CRM platform unifying sales, service, marketing and analytics to streamline customer management and business growth.<\/p>\n","protected":false},"author":79,"featured_media":175072,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[4585,4560],"class_list":["post-168400","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","tag-ai-and-ml","tag-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Salesforce? Complete Guide for Enterprises<\/title>\n<meta name=\"description\" content=\"Understand Salesforce CRM, products and clouds, and see how enterprises are using Salesforce for automation, analytics, customer success and marketing.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enterprise guide to Salesforce products, architecture, integrations, and pricing\" \/>\n<meta property=\"og:description\" content=\"Understand Salesforce CRM, products and clouds, and see how enterprises are using Salesforce for automation, analytics, customer success and marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/\" \/>\n<meta property=\"og:site_name\" content=\"10Pearls UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/10Pearls\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-08T07:49:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-30T10:18:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/enterprise-guide-to-salesforce.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"819\" \/>\n\t<meta property=\"og:image:height\" content=\"819\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"hadia.khan@10pearls.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenPearls\" \/>\n<meta name=\"twitter:site\" content=\"@TenPearls\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hadia.khan@10pearls.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"24 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is Salesforce? Complete Guide for Enterprises","description":"Understand Salesforce CRM, products and clouds, and see how enterprises are using Salesforce for automation, analytics, customer success and marketing.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Enterprise guide to Salesforce products, architecture, integrations, and pricing","og_description":"Understand Salesforce CRM, products and clouds, and see how enterprises are using Salesforce for automation, analytics, customer success and marketing.","og_url":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/","og_site_name":"10Pearls UK","article_publisher":"https:\/\/www.facebook.com\/10Pearls\/","article_published_time":"2026-01-08T07:49:10+00:00","article_modified_time":"2026-07-30T10:18:35+00:00","og_image":[{"width":819,"height":819,"url":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/enterprise-guide-to-salesforce.webp","type":"image\/webp"}],"author":"hadia.khan@10pearls.com","twitter_card":"summary_large_image","twitter_creator":"@TenPearls","twitter_site":"@TenPearls","twitter_misc":{"Written by":"hadia.khan@10pearls.com","Estimated reading time":"24 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/#article","isPartOf":{"@id":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/"},"author":{"name":"hadia.khan@10pearls.com","@id":"https:\/\/10pearls.com\/uk\/#\/schema\/person\/206b2f6ae0935435ca271ec1d901549b"},"headline":"Enterprise guide to Salesforce products, architecture, integrations, and pricing","datePublished":"2026-01-08T07:49:10+00:00","dateModified":"2026-07-30T10:18:35+00:00","mainEntityOfPage":{"@id":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/"},"wordCount":5037,"publisher":{"@id":"https:\/\/10pearls.com\/uk\/#organization"},"image":{"@id":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/#primaryimage"},"thumbnailUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/enterprise-guide-to-salesforce.webp","keywords":["AI\/ML","Cloud"],"articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/","url":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/","name":"What Is Salesforce? Complete Guide for Enterprises","isPartOf":{"@id":"https:\/\/10pearls.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/#primaryimage"},"image":{"@id":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/#primaryimage"},"thumbnailUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/enterprise-guide-to-salesforce.webp","datePublished":"2026-01-08T07:49:10+00:00","dateModified":"2026-07-30T10:18:35+00:00","description":"Understand Salesforce CRM, products and clouds, and see how enterprises are using Salesforce for automation, analytics, customer success and marketing.","breadcrumb":{"@id":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/#primaryimage","url":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/enterprise-guide-to-salesforce.webp","contentUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/01\/enterprise-guide-to-salesforce.webp","width":819,"height":819},{"@type":"BreadcrumbList","@id":"https:\/\/10pearls.com\/uk\/blog\/what-is-salesforce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/10pearls.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Enterprise guide to Salesforce products, architecture, integrations, and pricing"}]},{"@type":"WebSite","@id":"https:\/\/10pearls.com\/uk\/#website","url":"https:\/\/10pearls.com\/uk\/","name":"10Pearls UK","description":"AI-Powered Software Development Company","publisher":{"@id":"https:\/\/10pearls.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/10pearls.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/10pearls.com\/uk\/#organization","name":"10Pearls","alternateName":"Software development company","url":"https:\/\/10pearls.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/10pearls.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/07\/10Pearls-Black.png","contentUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/07\/10Pearls-Black.png","width":282,"height":107,"caption":"10Pearls"},"image":{"@id":"https:\/\/10pearls.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/10Pearls\/","https:\/\/x.com\/TenPearls","https:\/\/www.linkedin.com\/company\/10pearls\/"],"description":"10Pearls is a leading AI-powered software development company. We build intelligent digital products for healthcare, finance, retail, and more.","email":"info@10pearls.com","telephone":"+44 7957 620104","legalName":"10Pearls"},{"@type":"Person","@id":"https:\/\/10pearls.com\/uk\/#\/schema\/person\/206b2f6ae0935435ca271ec1d901549b","name":"hadia.khan@10pearls.com","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/75bdbb8cc1de6c0aa76c015ca3e8d245110487156c6fbc81c6eb51bd495e30ce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/75bdbb8cc1de6c0aa76c015ca3e8d245110487156c6fbc81c6eb51bd495e30ce?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/75bdbb8cc1de6c0aa76c015ca3e8d245110487156c6fbc81c6eb51bd495e30ce?s=96&d=mm&r=g","caption":"hadia.khan@10pearls.com"}}]}},"_links":{"self":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/168400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/comments?post=168400"}],"version-history":[{"count":1,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/168400\/revisions"}],"predecessor-version":[{"id":215480,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/168400\/revisions\/215480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/media\/175072"}],"wp:attachment":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/media?parent=168400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/categories?post=168400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/tags?post=168400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}