{"id":156680,"date":"2025-10-13T09:46:51","date_gmt":"2025-10-13T09:46:51","guid":{"rendered":"https:\/\/clone4.10pearls.com\/uncategorized\/\/"},"modified":"2026-09-10T07:03:27","modified_gmt":"2026-09-10T07:03:27","slug":"what-is-agentic-commerce","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/what-is-agentic-commerce\/","title":{"rendered":"What is Agentic Commerce: The Future Competitive Edge in Retail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"156680\" class=\"elementor elementor-156680\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54155f6 e-flex e-con-boxed e-con e-parent\" data-id=\"54155f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28f61a5 elementor-widget__width-initial indigo-h1 elementor-widget elementor-widget-heading\" data-id=\"28f61a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Agentic Commerce: More Than Just AI-Assisted Retail. \u00a0<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209b456 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"209b456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M41.9662 0.167969C54.7101 0.167969 65.9976 6.21222 73.207 15.5335C70.8038 14.2955 68.1822 13.4216 65.5606 12.8391L64.2498 12.6206L62.5749 12.4749H57.9871L56.1665 12.6206C45.1704 14.514 36.8686 22.2331 33.8829 32.6467C33.2275 34.9771 32.9362 37.3074 32.9362 39.7105C32.9362 44.5168 34.1014 49.2502 36.5773 53.4011C40.7282 60.392 48.0104 65.4168 56.5306 66.5819L58.3512 66.7276H62.7934L64.6139 66.5819C67.5996 66.0722 70.4397 65.1255 73.0613 63.7419C65.5606 73.4272 53.5449 79.5443 40.2184 78.9617C19.8282 78.0879 3.29751 61.5572 2.49646 41.1669C1.69541 18.7377 19.6825 0.167969 41.9662 0.167969ZM21.8672 65.6353H30.8972V14.1499H12.4003L17.862 23.4711H21.8672V65.6353Z\" fill=\"black\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M60.5396 20.9219C70.8803 20.9219 79.2549 29.2964 79.2549 39.6372C79.2549 49.978 70.8803 58.3526 60.5396 58.3526C50.1988 58.3526 41.8242 49.978 41.8242 39.6372C41.8242 29.2964 50.1988 20.9219 60.5396 20.9219Z\" fill=\"black\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">10Pearls Editorial Team<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">15 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-259869a e-flex e-con-boxed e-con e-parent\" data-id=\"259869a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30723c6 e-con-full e-flex e-con e-child\" data-id=\"30723c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8391b7 elementor-widget elementor-widget-heading\" data-id=\"d8391b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ee121 elementor-widget elementor-widget-text-editor\" data-id=\"77ee121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In this blog, we are exploring agentic commerce. What it is, how it works, its examples in the market, including ChatGPT Instant Checkout that was rolled back, its benefits, challenges, protocols, and how businesses can prepare for agentic commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0dec35 e-con-full e-flex e-con e-child\" data-id=\"d0dec35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4672cc1 e-con-full e-flex e-con e-child\" data-id=\"4672cc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba27c4 elementor-widget elementor-widget-heading\" data-id=\"1ba27c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">TABLE OF CONTENTS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b98bb6f elementor-widget elementor-widget-heading\" data-id=\"b98bb6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#01\">What is agentic commerce?<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03664c3 elementor-widget elementor-widget-heading\" data-id=\"03664c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#03\">How does agentic commerce work?<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d050fd2 elementor-widget elementor-widget-heading\" data-id=\"d050fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#06\">Lessons from ChatGPT Instant Checkout<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91845b0 elementor-widget elementor-widget-heading\" data-id=\"91845b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#07\">Agentic commerce examples<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75df833 elementor-widget elementor-widget-heading\" data-id=\"75df833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#08\">Benefits of agentic commerce<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dfd76f elementor-widget elementor-widget-heading\" data-id=\"5dfd76f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#11\">Agentic commerce challenges<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bdd845 elementor-widget elementor-widget-heading\" data-id=\"4bdd845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#16\">Agentic commerce vs. traditional e-commerce<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59533fc elementor-widget elementor-widget-heading\" data-id=\"59533fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#17\">Agentic commerce market size and growth<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e90f63 elementor-widget elementor-widget-heading\" data-id=\"2e90f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#18\">The growing ecosystem of agentic commerce protocols<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb0b52 elementor-widget elementor-widget-heading\" data-id=\"2fb0b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#22\">How to leverage the full potential of agentic commerce<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2294c10 elementor-widget elementor-widget-heading\" data-id=\"2294c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#28\">Powering the next wave of agentic commerce with 10Pearls<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995b146 elementor-widget elementor-widget-heading\" data-id=\"995b146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#29\">Agentic commerce FAQs<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05cbc28 e-con-full e-flex e-con e-child\" data-id=\"05cbc28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32d0d24 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"32d0d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/artificial-intelligence\/agentic-ai-development-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Agentic AI<\/span><\/a> gained significant traction in 2026, including the release of frontier models with increasingly native agentic capabilities that are evolving how businesses adopt and use AI in their operations. <a href=\"\/blog\/exploring-the-potential-of-ai-agents-applications-across-industries\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">AI agents<\/span><\/a> are already empowering businesses and individuals in unique and exciting ways and transforming how many of us do certain things, including online purchasing. Agentic commerce, which refers to involving an AI agent in the buying process, is still nascent. But smart business owners and market stakeholders are already preparing for it.<br \/><br \/>In this blog, we will discuss what agentic commerce is, where it\u2019s heading, and what e-commerce businesses should know to capitalize on this emerging domain. We will also look into some agentic commerce initiatives, the agentic route they took, and the challenges they have yet to overcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8777d10 indigo-h2 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"8777d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is agentic commerce?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9f4c2 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"1c9f4c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Agentic commerce is when users (individuals and businesses) use <a href=\"\/blog\/exploring-the-potential-of-ai-agents-applications-across-industries\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">AI agents<\/span><\/a> for commercial activities like sales, purchases, and negotiations. This includes user-directed actions, automated purchases set up by the user, or giving agents the autonomy to conduct these activities while adhering to user-defined goals and constraints.<\/p><p>This broad definition of agentic commerce expands beyond the autonomy of AI to include human-guided, agent-facilitated actions. The precedent for agents making financial decisions already exists in trading, lending, and other related sectors, typically with regulatorily required human-in-the-loop. The \u201cautonomy\u201d evolution of consumer-oriented agentic commerce is something enterprises need to consider and plan for.<\/p><p>A good way to understand agentic commerce and its multiple dimensions is to separate the three levels of &#8220;agency&#8221; AI agents can have in agentic commerce (for now).<\/p><p><strong>Agentic discovery<\/strong><br \/>The AI agent searches for items to purchase on your behalf and, based on your requirements, compares them, compiles a list of needed items, and makes recommendations. You (the human) decide what to buy and handle the transaction. This is mostly what agentic commerce is at the time of writing this.<\/p><p><strong>Agentic checkout<\/strong><br \/>Agentic checkout adds to the previous layer. Instead of simply recommending the item, it can (either on its own or with your permission \u2013 based on the level of autonomy it has); <a href=\"\/blog\/understanding-agentic-ai-adoption\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">an agentic AI system<\/span><\/a> can complete the checkout\/transaction part for the selected item on your behalf. This includes filling out forms either on the seller&#8217;s website\/portal or within the interface that embeds this capability (more on this later), and it&#8217;s also where most engineering challenges associated with agentic commerce emerge.<\/p><p><strong>Agentic autonomy<\/strong><br \/>The agent makes the decision to buy something on your behalf, based on its interpretation of the buying goals you have set. They don&#8217;t take your approval for the purchase and complete the entire process \u2013 from discovery to transaction, on their own. It&#8217;s quite rare, and the closest example is Amazon&#8217;s AI-driven auto-buy feature when the price of a product drops.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1719d40 indigo-h2 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"1719d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversational commerce vs. Agentic commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95b340 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"e95b340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space: pre-wrap;\">Conversational commerce predates agentic by quite a bit. The earliest examples include <a href=\"\/chatbots\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">chatbots<\/span><\/a> that were rule-based, not powered by an LLM. They served pre-written answers based on certain rules and what they could infer from user messages.<\/span><\/p><p>In the age of LLMs, conversational commerce evolved. Since many frontier models have agentic capabilities, including accessing information directly from the internet and extracting data from manuals, the line between conversational and agentic commerce is blurring, especially until the discovery stage. You can ask them to find you something based on certain parameters (like price range and features), and they will serve you some options. However, agentic systems that can complete transactions or make purchases autonomously are a breed apart from conversational commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d2b95 indigo-h2 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"d9d2b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does agentic commerce work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77ed61 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"d77ed61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One way to understand how agentic AI commerce works is to separate stakeholders from the actual workflow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04ceb13 indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"04ceb13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Who is involved<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366a68e section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"366a68e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether we evaluate the entire agentic AI commerce landscape or focus on specific agentic e-commerce interactions, there are four core stakeholders.<\/p><p><strong>AI agents &amp; LLMs:<\/strong> An AI agent, multiple AI agents working in concert, or <a href=\"\/blog\/find-the-right-llm-for-your-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">an LLM interface<\/span><\/a> that helps individuals or businesses complete commercial actions (buying\/selling) is the defining characteristic of agentic commerce.<\/p><p><strong>User:<\/strong> The individual or business leveraging AI\u2019s agentic capabilities to complete a commercial transaction.<\/p><p><strong>Seller\/Business:<\/strong> An individual seller or business on approved platforms where AI agents\/LLMs evaluate listings. They can create, modify, and curate their listings for AI agents\/LLMs, either exclusively or alongside human buyers.<\/p><p><strong>Payment Processor:<\/strong> The entity that establishes a <a href=\"\/blog\/payment-software-development-process\/\" target=\"_blank\" rel=\"noopener\">secure payment flow<\/a> from user to seller through an AI agent\/LLM. From credential management to refunds, payment processors are fully or partially (along with the entity behind AI agents\/LLMs) responsible for all the elements of the transaction pipeline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f5c79 indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"84f5c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The flow<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c608f9e section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"c608f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A typical agentic transaction moves through six stages:<\/p><p><strong>Intent:<\/strong> The buyer communicates a need in natural language, usually with constraints like budget, timing, features, certifications, and delivery window attached to the request.<\/p><p><strong>Discovery:<\/strong> The agent interprets buyer intent and searches for the product where it can. For some agentic systems, it can be any online store on the internet, while others might be more limited. For sellers, it&#8217;s critical to ensure that the agents they want discovering their products are able to read their listings and communicate all the relevant information.<\/p><p><strong>Evaluation:<\/strong> The agent compares products against user preferences and constraints, whether explicitly conveyed or agent-interpreted from context. This is usually a far deeper comparison than a filtered search results page, since it carries a significant amount of context.<\/p><p><strong>Decision or shortlist:<\/strong> Depending on the level of autonomy it has, the agent either presents multiple options to the user to choose from or selects one and serves it to the user to make a buy or pass decision.<\/p><p><strong>Checkout:<\/strong> Once the purchase decision is made, the agent can complete the checkout formalities on your behalf (if it has the authority), though it mostly takes place on the merchant&#8217;s own site or app, although there is precedent for this happening inside the agentic\/conversational interface.<\/p><p><strong>Post-purchase:<\/strong> Order status, returns, and refunds \u2013 these things remain relatively unsolved for now, primarily because the order was placed and processed by an agent while the service relationship belongs to a human.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1139550 section-head-margin-bottom elementor-widget elementor-widget-image\" data-id=\"1139550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"455\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/09\/Agentic-Commerce-Blog-the-flow.webp\" class=\"attachment-large size-large wp-image-218111\" alt=\"\" srcset=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/09\/Agentic-Commerce-Blog-the-flow.webp 860w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/09\/Agentic-Commerce-Blog-the-flow-300x159.webp 300w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/09\/Agentic-Commerce-Blog-the-flow-768x406.webp 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3aa68 indigo-h2 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"7e3aa68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lessons from ChatGPT Instant Checkout<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec785ab section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"ec785ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>OpenAI announced its \u201cBuy it in ChatGPT\u201d capability and instant checkout feature on September 15th, 2025. For users, it was as simple as asking ChatGPT to find a product within a specific price range. They could ask for products with specific features, capabilities, certifications, etc. Sellers\/merchants from two approved platforms\u2013Etsy and Shopify were already discoverable on ChatGPT once they connected to the relevant APIs on their platforms. Users with a Stripe account could make the payment for the item they liked with one click. The feature was powered by the agentic commerce protocol that OpenAI co-developed with Stripe.<\/p><p>Through late 2025 and early 2026, the ecosystem around it grew quickly. Walmart, Target, and Instacart joined, PayPal came in on the payments side, and connected enterprise brand catalogs. In February 2026, the feature went generally available to US users.<br \/><br \/>Then it stopped. In March 2026, OpenAI <a href=\"https:\/\/www.cnbc.com\/2026\/03\/20\/open-ai-agentic-shopping-etsy-shopify-walmart-amazon.html\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">moved away from instant checkout<\/span><\/a> and began working with retailers on dedicated apps instead, letting merchants use their own checkout experiences while OpenAI concentrated on product discovery.<\/p><p>Understanding the challenges OpenAI faced is useful for businesses preparing for or offering agentic commerce.<\/p><ul><li><strong>Conversion:<\/strong> Buyers who reached checkout inside the chat completed at a materially lower rate than buyers who clicked through to the retailer&#8217;s own site, even though the assistant was driving strong referral traffic.<\/li><li><strong>Merchant onboarding:<\/strong> Getting merchants technically live was slower and harder than the announcements implied.<\/li><li><strong>Missing commerce basics:<\/strong> No multi-item carts, no loyalty program connections, and inconsistent product data.<\/li><li><strong>Tax and compliance:<\/strong> As of early 2026, there was no mechanism in place for collecting and remitting US state sales tax on in-chat transactions, which is not an edge case for a US retail channel.<\/li><\/ul><p>While OpenAI&#8217;s retreat on Instant Checkout doesn&#8217;t indicate a failure of agentic commerce, it did endorse the pattern that currently holds: discovery in AI, buying on merchant&#8217;s site\/platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e1ffb indigo-h2 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"31e1ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agentic commerce examples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670da55 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"670da55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The clearest agentic commerce examples in the market today can be divided into four categories.<br \/><br \/><strong>Platform-level catalog distribution:<\/strong> Shopify has taken the infrastructure route by activating their <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.shopify.com\/news\/ai-commerce-at-scale\" target=\"_blank\" rel=\"noopener nofollow\">platform for agentic commerce.<\/a><\/span> They co-developed an open standard with Google called the <a href=\"https:\/\/www.shopify.com\/ucp\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">Universal Commerce Protocol<\/span><\/a> (UCP) and adopted it to make the Shopify Catalog open for agentic discovery. This includes ChatGPT, Microsoft Copilot, Google AI mode, and Gemini.<br \/><br \/><strong>Retailer-owned shopping agents:<\/strong> Amazon has built inside its own walls rather than joining the open protocols. Its shopping assistant (Rufus) is now officially merged into <a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/alexa-for-shopping-ai-assistant\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">Alexa for Shopping,<\/span><\/a> which handles discovery, comparison, and price-triggered auto-buying across Amazon&#8217;s catalog. Its <a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-shopping-app-buy-for-me-brands\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">&#8220;Buy for Me&#8221;<\/span><\/a> feature takes a user&#8217;s buying journey outside the Amazon walls, with an agent completing the purchase on a third-party brand&#8217;s own website on the buyer&#8217;s behalf while the experience and financial information stays inside the Amazon app. It is worth noting that this <a href=\"https:\/\/www.cnbc.com\/2026\/01\/06\/amazons-ai-shopping-tool-sparks-backlash-from-some-online-retailers.html\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">triggered complaints from independent brands<\/span><\/a> who found their catalogs listed and discoverable by Amazon buyers, without their permission. This is a live reminder that consent and control are unresolved questions in agentic AI commerce.<br \/><br \/><strong>Payments infrastructure:<\/strong> <a href=\"https:\/\/www.mastercard.com\/mea\/en\/business\/artificial-intelligence\/mastercard-agent-pay.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Mastercard Agent<\/span><\/a> Pay and <a href=\"https:\/\/www.visa.com\/en-us\/solutions\/intelligent-commerce\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">Visa&#8217;s Intelligent Commerce<\/span> <\/a>can be considered agentic commerce enablers, providing the ecosystems, tools, and standards for secure agent-handled payments. The card networks and processors have moved unusually fast here, building tokenization, spending controls, and agent identity building blocks well ahead of consumer demand.<br \/><br \/><strong>Travel and ticketing:<\/strong> Travel is structurally the most primed domain for <a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/library\/agentic-commerce-travel.html\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">agentic commerce<\/span><\/a>, partly because inventory is already exposed through standardized APIs. Also, because multi-step itineraries, fare changes, and rebooking are exactly the kind of work buyers are happy to delegate. One business question that is still open in this domain is who gets the commission for a booking that an agent executed (where relevant)?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5701b4f indigo-h2 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"5701b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of agentic commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c422f section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"84c422f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The benefits of agentic commerce split cleanly between the two sides of the transaction \u2013 buyers and sellers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b539024 indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"b539024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For buyers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8ba76 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"5c8ba76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>A compressed journey:<\/strong> Discovery, comparison, and decision can all happen within one conversation and in a single window, instead of sprawling across a dozen tabs.<\/p><p><strong>Single-window access across multiple marketplaces:<\/strong> An agent can search through and pull products from every catalog it has access to, instead of remaining limited to the platform or marketplace it&#8217;s native to. But it depends upon agent permissions and consent of third-party marketplaces.<\/p><p><strong>Deeper intent matching:<\/strong> A buyer can express constraints, tradeoffs, and context that search filters cannot accommodate. Roughly <a href=\"https:\/\/hbr.org\/2025\/06\/forget-what-you-know-about-seo-heres-how-to-optimize-your-brand-for-llms\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">58%<\/span><\/a> of consumers already turn to LLMs for product and service recommendations, indicating a growing level of trust in LLMs when it comes to purchase decisions.<\/p><p><strong>Reduced decision fatigue:<\/strong> Agents minimize decision fatigue for <a href=\"https:\/\/kpmg.com\/in\/en\/blogs\/2026\/07\/the-hidden-mechanism-of-agentic-commerce-incentives-bias-and-the-future-of-choice.html\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">both repeat and high-involvement purchases.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc99eb indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"ccc99eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For sellers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2852e59 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"2852e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>An unsaturated organic channel:<\/strong> Agent-driven exposure to new customers is not yet a fully pay-to-play avenue, which makes this an unusually attractive window for organic visibility.<\/p><p><strong>Higher-intent traffic:<\/strong> When an agent has already pre-qualified a product against the buyer&#8217;s stated constraints, the visitor who arrives and makes the final call is highly unlikely to deviate.<\/p><p><strong>Differentiation through trust signals rather than ad spend:<\/strong> Depth and authenticity of reviews, certifications, and third-party validation can carry more weight with an agent than placement can.<\/p><p><strong>A new discovery channel:<\/strong> OpenAI&#8217;s own research indicated that <a href=\"https:\/\/cdn.openai.com\/pdf\/a253471f-8260-40c6-a2cc-aa93fe9f142e\/economic-research-chatgpt-usage-paper.pdf\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">2.1%<\/span><\/a> of ChatGPT queries concern purchasable products. It may seem small as a percentage, but if you see it in the context of the massive message volume that ChatGPT entertains, it&#8217;s a large absolute number.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bed94ca section-head-margin-bottom elementor-widget elementor-widget-image\" data-id=\"bed94ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"455\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/09\/Agentic-Commerce-Blog-for-seller.webp\" class=\"attachment-large size-large wp-image-218112\" alt=\"\" srcset=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/09\/Agentic-Commerce-Blog-for-seller.webp 860w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/09\/Agentic-Commerce-Blog-for-seller-300x159.webp 300w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/09\/Agentic-Commerce-Blog-for-seller-768x406.webp 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a28f0 indigo-h2 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"c9a28f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agentic commerce challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef5242 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"9ef5242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>There are multiple open questions when it comes to agentic commerce, which businesses must answer to become ready for agentic commerce. These questions are:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfc32d indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"4bfc32d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How will your products be discovered when AI makes \nthe recommendations?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c21d523 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"c21d523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s important to understand that agentic discovery of a product online is a machine-to-machine process. Agents do not browse your product listing the way humans do. They fetch and go through machine-readable structured data covering product attributes, features, delivery time, policy terms, etc. If this data isn&#8217;t present or is too thin for an agent to make a judgment, your product might not get noticed. Focus on broad schema coverage and feed accuracy while adopting good data engineering and product data hygiene practices to ensure agents have easy access to relevant data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-057484b indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"057484b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How will trust, pricing, and differentiation influence an \nAI agent's decision?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2583104 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"2583104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One great thing about agentic commerce is that they don&#8217;t have any bias. Even when your preferences are guiding their search, they will remain objective in their product analysis and focus on verifiable facts. Businesses with genuine review depth, clear policies, consistent pricing across channels, and verifiable third-party credentials are likely to be noticed more and weighed better than their more &#8220;visible&#8221; counterparts. Unless it&#8217;s conveyed explicitly, it&#8217;s a repeat user preference, or carries clear differentiation in its market, brand premium may not influence an AI agent&#8217;s decision as it does a human&#8217;s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81dcfd7 indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"81dcfd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is your digital experience ready for machine-to-machine \ncommerce?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8551e section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"3c8551e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Machine-to-machine commerce introduces certain technical challenges \u2013 like the ability of an e-commerce platform or an online store to distinguish between a bot that&#8217;s there to scrape and a bot that visited to make a purchase. Other challenges include rate limits designed for human buyers, session logic behind a page rendered for humans, and a visually cued checkout flow. <span class=\"TextRun SCXW95932617 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW95932617 BCX0\">Making digital experiences ready for machine-to-machine commerce is not just about front-end changes; it requires new buyer journeys and\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW95932617 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW95932617 BCX0\"><a href=\"\/software-development\/\" target=\"_blank\" rel=\"noopener\">custom software developmen<\/a>t<\/span><\/span><span class=\"TextRun SCXW95932617 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW95932617 BCX0\">\u00a0at the architecture level.<\/span><\/span><span class=\"EOP Selected SCXW95932617 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-884ca8e indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"884ca8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you manage trust, fraud, and verification risk?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fe4ed section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"35fe4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Agent-based transactions aren&#8217;t aligned with many of the assumptions built into the current <a href=\"\/blog\/ai-fraud-detection-real-time-threats\/\" target=\"_blank\" rel=\"noopener\">fraud prevention<\/a> systems. New authentication and verification models focus on bounded autonomy and cryptographic delegation. KYC has also evolved to KYA \u2013 <a href=\"https:\/\/www.experian.com\/blogs\/insights\/what-is-know-your-agent-kya\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">Know Your Agent<\/span><\/a>. Fraud prevention is also evolving for agentic speed. This is being addressed, at least to an extent, by payment processors through agent identity, delegated payment credentials, and other agentic controls, but the mechanism and standards aren&#8217;t commonplace yet. One way many e-commerce companies that could benefit from agentic commerce have closed themselves off for safety is to block all agent traffic. A much better alternative would be for you to start building and deploying <a href=\"\/artificial-intelligence\/ai-security-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">AI security<\/span><\/a> and governance controls now so when agentic commerce gains even more traction, you are ready.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2676f indigo-h2 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"3a2676f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agentic commerce vs. traditional e-commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da1699 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"1da1699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Even in its developing stage, agentic commerce has the potential to significantly disrupt traditional e-commerce. Below are some key differences between agentic commerce and conventional e-commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb18ba mi-table section-head-margin-bottom elementor-widget elementor-widget-html\" data-id=\"5cb18ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"mi-table\">\r\n  <table>\r\n    <thead>\r\n      <tr>\r\n        <th><\/th>\r\n        <th>Agentic Commerce<\/th>\r\n        <th>Traditional E-Commerce<\/th>\r\n      <\/tr>\r\n    <\/thead>\r\n    <tbody>\r\n      <tr>\r\n        <td>Buyer\u2019s journey<\/td>\r\n        <td>Compressed from discovery to purchase into one exchange. The financial transaction can take place during the exchange or on the seller's website or app.<\/td>\r\n        <td>Spread over multiple discovery and decision points within the platform or across multiple seller stores.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td>Single-window access to multiple marketplaces<\/td>\r\n        <td>Yes. For all catalogs that the agent can access.<\/td>\r\n        <td>No. Limited to one marketplace. Aggregators exist but divert buyers to seller\u2019s websites.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td>Buyer\u2019s product search<\/td>\r\n        <td>Descriptive, prompt-based, and far more granular than what e-commerce platforms allow.<\/td>\r\n        <td>Limited to platform\u2019s search engine capabilities and filters.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td>Product search depth<\/td>\r\n        <td>Agents may access and process far more product data than what\u2019s visible in a listing.<\/td>\r\n        <td>Platform search feature is developed for humans and reflects their searchability limitations.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td>Intent awareness<\/td>\r\n        <td>May be grounded in a deeper understanding of buyer\u2019s purchase intent, spending behavior, and previous discussions.<\/td>\r\n        <td>Only what is explicitly conveyed by the buyer.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td>Autonomy<\/td>\r\n        <td>Partial to full. Agents can stop at recommendations with human making the purchase decision but agentic buying decisions exist too.<\/td>\r\n        <td>None. Buyers make all decisions.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td>Trust signals<\/td>\r\n        <td>Can be gathered from multiple external sources and cross-checked.<\/td>\r\n        <td>Only what is conveyed in listing and via reviews posted on the platform.<\/td>\r\n      <\/tr>\r\n    <\/tbody>\r\n  <\/table>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2fe20 indigo-h2 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"2c2fe20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agentic commerce market size and growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e58df section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"96e58df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Agentic commerce is still relatively nascent, so projections right now are cautious. They may be reevaluated significantly once it gains more momentum.<\/p><ul><li>Agentic commerce could drive up to $17.5 trillion in commerce by 2030. (<strong>Source:<\/strong> <a href=\"https:\/\/www.deloitte.com\/us\/en\/industries\/financial-services\/articles\/how-agentic-ai-is-transforming-e-commerce-and-commerce-payments.html\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">Deloitte<\/span><\/a>)<\/li><li>Total agentic commerce transactional value predicted for 2026 is $8 billion. (Source: <a href=\"https:\/\/www.juniperresearch.com\/research\/fintech-payments\/ecommerce\/agentic-commerce-research-report\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">Juniper Research<\/span><\/a>)<\/li><li>Agentic commerce market size is expected to reach $65.5 billion in 2033, at a 35.7% CAGR from 2026. (<strong>Source:<\/strong> <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/agentic-commerce-market-report\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">Grand View Research<\/span><\/a>)<\/li><li>There are about 4.5 million agentic search queries a month on average. (<strong>Source:<\/strong> <a href=\"https:\/\/www.commerce.com\/agentic-commerce\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">Commerce<\/span><\/a>)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a7ef6d e-con-full e-flex e-con e-child\" data-id=\"6a7ef6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cd60b3f e-con-full e-grid section-head-margin-bottom e-con e-child\" data-id=\"cd60b3f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d1998e8 e-con-full e-flex e-con e-child\" data-id=\"d1998e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0311db3 indigo-h3 elementor-widget elementor-widget-heading\" data-id=\"0311db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">$17.5T<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7e977f elementor-widget elementor-widget-text-editor\" data-id=\"f7e977f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Potential agentic commerce by 2030 (Deloitte)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8917683 e-con-full e-flex e-con e-child\" data-id=\"8917683\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe9f3d indigo-h3 elementor-widget elementor-widget-heading\" data-id=\"8fe9f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">$8B<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aafef53 elementor-widget elementor-widget-text-editor\" data-id=\"aafef53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Predicted transactional value for 2026 <br \/>(Juniper Research)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-441605a e-con-full e-flex e-con e-child\" data-id=\"441605a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06e98d4 indigo-h3 elementor-widget elementor-widget-heading\" data-id=\"06e98d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">$65.5B<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1e92c elementor-widget elementor-widget-text-editor\" data-id=\"ea1e92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Market size by 2033, at 35.7% CAGR (Grand View Research)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f432d2 e-con-full e-flex e-con e-child\" data-id=\"4f432d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1c0f36 indigo-h3 elementor-widget elementor-widget-heading\" data-id=\"c1c0f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4.5M<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e6728 elementor-widget elementor-widget-text-editor\" data-id=\"d5e6728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Agentic search queries per month (Commerce)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad0eaa0 indigo-h2 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"ad0eaa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The growing ecosystem of agentic \ncommerce protocols<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1446b83 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"1446b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Multiple agentic commerce protocols are already in the market and while some offer end-to-end coverage, others focus on a specific phase of the buyer&#8217;s journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65cc0b2 indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"65cc0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Agentic Commerce Protocol (ACP)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc061a section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"7cc061a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.agenticcommerce.dev\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">Agentic Commerce Protocol,<\/span><\/a> or ACP, was developed by OpenAI and Stripe and shared as an open standard, so it sits outside these two ecosystems. Any AI agent\/LLM, payment processor, or merchant can leverage ACP to establish secure payment channels between the user and the merchant. It focuses on two aspects of the buyer&#8217;s journey: Checkout and payment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4e333 indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"ac4e333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Universal Commerce Protocol (UCP)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a477d9f section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"a477d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/ucp.dev\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">Universal Commerce Protocol (UCP)<\/span><\/a> was developed through the collaboration of Google and Shopify. It&#8217;s an open standard that provides the building blocks for agentic commerce and spans across the entire buyer&#8217;s journey \u2013 from discovery to checkout. It claims to accommodate any <a href=\"https:\/\/www.shopify.com\/ae\/ucp\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline;\">payment processor and any wallet<\/span><\/a>, and is built with interoperability in mind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5cc2bf indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"a5cc2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The fragmentation problem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e438ea section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"0e438ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>While ACP and UCP get all the limelight, these aren&#8217;t the only partial or full protocols available. There are multiple payment-specific protocols, while Model Context Protocol (MCP) may allow agentic connectivity across a massive range of platforms and marketplaces. Interoperability across different protocols is emerging and may take some time to mature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6637221 indigo-h2 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"6637221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to leverage the full potential of \nagentic commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e38993 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"0e38993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you are an enterprise with e-commerce offerings, it\u2019s important to start looking into the role and potential impact of agentic AI in e-commerce. If you are a seller on platforms that AI agents are already searching, this is ever more urgent. Either way, there are five areas sellers and enterprises should start focusing on if they wish to succeed in the era of agentic AI commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c02c6 indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"b1c02c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab7392 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"eab7392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Most LLM interfaces possess search capabilities, but a proper integration between them and your platform is crucial to enable search and match capabilities via metadata. It also enables users to leverage platform-specific refund and return features. Businesses that are officially connecting to a specific agentic platform must adhere to their integration requirements and make sure they are exposing the right data because even if they have access to dedicated connectors, improper or incomplete data flow may deter agentic commerce activities. Sellers that want to make their data available to multiple platforms and a wider range of agents should rethink their entire <a href=\"\/artificial-intelligence\/ai-integration-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">AI integration<\/span><\/a> ecosystem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4090a5 indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"e4090a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490a0ba section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"490a0ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Since agentic commerce spaces are not yet saturated or pay-to-play, shifting the focus and budget to organic marketing can yield strong results. This would involve matching user (buyer) intent contextually, targeting pain points, understanding Agent\/LLM interactions of your target audience, and hitting those pain points with your marketing content. It\u2019s important to understand that LLMs run far more contextually aware searches than marketplaces and search engines, so a consistent and informative marketing approach across multiple channels will help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d3d69e indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"8d3d69e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Listing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e55856 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"9e55856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Listings are typically listed from a marketplace\u2019s search algorithm\u2019s perspective or for a broader SEO perspective, but that\u2019s no longer enough. You must understand the kind of questions people might ask an AI agent when looking for a product like yours, the features they may ask it to vet products for, or any specific signals they might embed in their prompts for evaluation criteria. Overhauling your listings for Answer engine optimization (AEO) is a good start, but a more comprehensive strategy to revise listings for agents would be better. Good data governance is critical here because agents are likely to treat consistent data across multiple channels as a trust signal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06cd16e indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"06cd16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trust signals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a271710 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"a271710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In agentic search, high-quality trust signals can bump your products to the top of the results, and a lack of such signals (reviews and more) might hurt your chances, even if you check all the other boxes. It\u2019s also worth looking into the depth, authenticity, and diversity of trust signals, not just the count.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eec0c2 indigo-h3 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"0eec0c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Redefining metrics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f8507 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"e7f8507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The core performance tracking dimensions would remain the same, like visibility and conversions, but metrics will be changed. They are not yet broadly available, but as agentic commerce evolves, we may likely see metrics like the number of times your product was displayed for relevant searches, how many times your products were selected for further questions, total conversions (that\u2019s a classic), and in-chat vs. Agent-assisted conversions. Preparing for these new metrics can make you proactive about performance tracking in the new, shifting market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08c2339 indigo-h2 section-title-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"08c2339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Powering the next wave of agentic commerce \nwith 10Pearls<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29c931 section-head-margin-bottom elementor-widget elementor-widget-text-editor\" data-id=\"e29c931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ChatGPT\u2019s Instant Checkout episode has helped the market learn some important lessons. Enterprises and product engineering partners that understand this shift toward agentic commerce are already working towards harnessing this capability. As a future-focused AI and innovation partner, <a href=\"https:\/\/10pearls.com\/\">10Pearls<\/a> can help you leverage the full potential of agentic <span class=\"TextRun SCXW118142788 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW118142788 BCX0\">commerce<\/span><\/span>.<\/p><p>Our agentic AI capabilities and deep understanding of the <a href=\"\/model-context-protocol\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Model Context Protocol (MCP)<\/span><\/a>, <a href=\"\/blog\/building-enterprise-ai-agent-frameworks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">multi-agent orchestration<\/span><\/a>, and agent mesh frameworks allow us to spearhead a wide range of agentic commerce initiatives. The end-to-end services that start with <a href=\"\/ai-assessment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">AI readiness assessment<\/span><\/a> and consultations help us identify and pursue the best approach to integrating agentic commerce in your business model. <span class=\"TextRun SCXW22690008 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW22690008 BCX0\">If you are weighing whether to connect to an existing agentic platform or build your own capability, <\/span><\/span><a href=\"\/get-in-touch\/\"><span class=\"TextRun Underlined SCXW22690008 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW22690008 BCX0\">start with an agentic commerce readiness review<\/span><\/span><span class=\"TextRun SCXW22690008 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW22690008 BCX0\">.<\/span><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae3acb indigo-h2 section-head-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"0ae3acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agentic commerce FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c56d5 section-head-margin-bottom elementor-widget-mobile__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"b7c56d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1920\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1920\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How to implement agentic commerce workflows? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1920\" class=\"elementor-element elementor-element-d0a6906 e-con-full e-flex e-con e-child\" data-id=\"d0a6906\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cecbfe3 elementor-widget elementor-widget-text-editor\" data-id=\"cecbfe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Agentic commerce workflow implementation journey for sellers starts with integrating their online store\/marketplace to the agent that buyers will interact with. They also need to adopt a protocol that enables secure payment through an agent and a payment processor to facilitate transactions through this protocol. The agent must have access to products\u2019 metadata through integration and clear and reliable trust signals to increase the chances of visibility and conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1921\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1921\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What are the best tools for agentic commerce? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1921\" class=\"elementor-element elementor-element-4ea3702 e-con-full e-flex e-con e-child\" data-id=\"4ea3702\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7884105 elementor-widget elementor-widget-text-editor\" data-id=\"7884105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The best tools for any enterprise or seller adopting agentic commerce are subject to their ecosystem and approach to agentic commerce. Sellers leveraging an LLM\u2019s native agentic commerce capabilities will only require tools like integration APIs to start, assuming they are independent or their platform is already connected. In contrast, sellers implementing their own agentic commerce will benefit from agent-development toolkits and orchestration frameworks. They will also need tools like payment processor integration APIs, secure payment protocols, and compliance and verification tools. Performance tracking tools are critical for both types of sellers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1922\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1922\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How can marketplaces prepare for agentic commerce? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1922\" class=\"elementor-element elementor-element-47bbee3 e-con-full e-flex e-con e-child\" data-id=\"47bbee3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22f050f elementor-widget elementor-widget-text-editor\" data-id=\"22f050f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To prepare for agentic commerce, marketplaces should ensure their infrastructure is ready for more agent traffic (dedicated APIs, rate limits, etc.), listings are enriched with metadata and schemas for AI agents, and they have adopted agentic commerce protocols for safe payment processing. Integrating trust signals and connecting with payment processors AI agents are leaning toward may help them stand out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1923\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1923\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How can enterprises get started with agentic commerce initiatives? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1923\" class=\"elementor-element elementor-element-7615c28 e-con-full e-flex e-con e-child\" data-id=\"7615c28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d31ce17 elementor-widget elementor-widget-text-editor\" data-id=\"d31ce17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enterprises must start by determining whether their business model is even aligned with the current or evolving agentic commerce paradigm, and if it is, understanding their timeline. Then they must determine if they have the capabilities and data infrastructure for an agentic commerce initiative.<br \/><br \/>Then they must choose one of the two available paths to agentic commerce \u2013 connect with an available agentic platform or develop their own agentic commerce capabilities and interfaces. The first has constraints related to platform-level permissions and integrations. The second requires technical capabilities to develop and maintain agentic commerce and business capabilities to make agentic commerce work within their model.<br \/><br \/>A mix of both can be practical, and a seasoned AI expert like 10Pearls that also brings diverse industry experience to the table can help enterprises pursue the most optimal approach to agentic commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1924\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1924\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How does agentic commerce ensure security and compliance? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1924\" class=\"elementor-element elementor-element-447a688 e-con-full e-flex e-con e-child\" data-id=\"447a688\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee6808 elementor-widget elementor-widget-text-editor\" data-id=\"2ee6808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Agentic commerce leverages the compliance and data security guardrails of the underlying model, existing privacy and financial security controls of the payment processor, a secure payment protocol connecting all stakeholders, and merchant identification and verification at the integration layer. However, as agents become more autonomous, a new security and compliance layer will emerge with new checks, like buyer intent verification, autonomy limits, transaction provenance, and agent identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1925\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1925\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What industries will benefit most from agentic commerce? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1925\" class=\"elementor-element elementor-element-a3cf5dc e-con-full e-flex e-con e-child\" data-id=\"a3cf5dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b16dc5 elementor-widget elementor-widget-text-editor\" data-id=\"2b16dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Industries that have more \u201cdecision-heavy\u201d products and services and rich metadata might benefit more from agentic commerce in the first wave. They are naturally positioned to benefit from this new customer journey. For now, this includes electronics, home goods, and travel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1926\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1926\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How will agentic commerce transform customer experience (CX)? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1926\" class=\"elementor-element elementor-element-b177dfd e-con-full e-flex e-con e-child\" data-id=\"b177dfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b60eec1 elementor-widget elementor-widget-text-editor\" data-id=\"b60eec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Agentic commerce will compress the customer&#8217;s journey from discovery to purchase and allow customers to fetch results from multiple catalogs\/marketplaces at once. Customers will also be able to convey their intents (what they wish to buy) and constraints (budget, features, etc.) more comprehensively through prompts and start trusting agents&#8217; recommendations as their positive experiences accumulate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1927\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1927\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is the difference between agentic commerce and conversational commerce? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1927\" class=\"elementor-element elementor-element-f5ba169 e-con-full e-flex e-con e-child\" data-id=\"f5ba169\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bc527 elementor-widget elementor-widget-text-editor\" data-id=\"12bc527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Conversational commerce is mainly about the interface, which allows a buyer to complete their journey through dialogue. In contrast, agentic commerce is about delegating parts of or the entire customer journey to AI agents, though it does include dialogue to convey the requirements to the agents. There is significant overlap between the two now as frontier models leverage agentic capabilities under the hood while keeping the commerce aspect conversational.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1928\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1928\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is Google's Universal Commerce Protocol, and how does it compare to ACP? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1928\" class=\"elementor-element elementor-element-6c61e81 e-con-full e-flex e-con e-child\" data-id=\"6c61e81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6ca56 elementor-widget elementor-widget-text-editor\" data-id=\"0f6ca56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Google&#8217;s Universal Commerce Protocol was developed in conjunction with Shopify and provides the building blocks for agentic commerce to connect agents, businesses, and payment processors. With a strong focus on interoperability, it covers the entire buyer&#8217;s journey \u2013 from discovery to checkout, which makes it different and much broader than ACP, which focuses on checkout and payment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1929\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1929\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What are the benefits of agentic commerce? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1929\" class=\"elementor-element elementor-element-98bf772 e-con-full e-flex e-con e-child\" data-id=\"98bf772\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e808bc elementor-widget elementor-widget-text-editor\" data-id=\"1e808bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For buyers, the benefits include a compressed journey, simultaneous access to multiple catalogs and marketplaces, easy communication of preferences and constraints, and a rapid, unbiased comparison of dozens or even hundreds of products. Sellers benefit from the new organic reach agentic commerce offers, and as a channel that&#8217;s not yet saturated. They also benefit from higher-intent traffic and a chance to increase sales numbers based on reviews rather than spending on visibility through ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-19210\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"11\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-19210\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What are the challenges of agentic commerce? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-19210\" class=\"elementor-element elementor-element-2cf2d29 e-con-full e-flex e-con e-child\" data-id=\"2cf2d29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1095f39 elementor-widget elementor-widget-text-editor\" data-id=\"1095f39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Existing data, digital infrastructure, and fraud and dispute frameworks will have to be overhauled to handle agent traffic. Different marketplaces may have different attitudes towards agentic commerce, and the adoption of different types of protocols increases the engineering work platforms must do to cast a wider net.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03ff7cc section-padding e-flex e-con-boxed e-con e-parent\" data-id=\"03ff7cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adf3cb6 indigo-h2 section-head-margin-bottom elementor-widget elementor-widget-heading\" data-id=\"adf3cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related blogs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdf5f1 elementor-widget elementor-widget-insights_section_widget\" data-id=\"4fdf5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"insights_section_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n\t\t\/* \u2500\u2500 Widget wrapper \u2500\u2500 *\/\n\t\t#isw-4fdf5f1 {\n\t\t\tposition: relative;\n\t\t\tpadding: 0 40px; \/* space for arrows on left\/right *\/\n\t\t\tbox-sizing: border-box;\n\t\t}\n\t\t#isw-4fdf5f1 .isw-outer {\n\t\t\tposition: relative;\n\t\t\toverflow: hidden;\n\t\t\tpadding: 20px 0;\n\t\t\tmargin: -20px 0;\n\t\t}\n\t\t#isw-4fdf5f1 .isw-track {\n\t\t\tdisplay: flex;\n\t\t\tflex-direction: row;\n\t\t\tflex-wrap: nowrap;\n\t\t\tgap: 20px;\n\t\t\ttransition: transform .5s cubic-bezier(.25,.46,.45,.94);\n\t\t\twill-change: transform;\n\t\t\talign-items: stretch;\n\t\t\tvisibility: hidden;\n\t\t}\n\t\t#isw-4fdf5f1 .isw-slide { flex-shrink: 0; box-sizing: border-box; display: flex; }\n\n\t\t\/* \u2500\u2500 Card \u2014 no shadow by default, only on hover \u2500\u2500 *\/\n\t\t#isw-4fdf5f1 .isw-card {\n\t\t\tborder-radius: 16px; overflow: hidden; width: 100%; flex: 1;\n\t\t\tposition: relative; height: 380px; background: #fff;\n\t\t\tbox-shadow: none;\n\t\t\ttransition: box-shadow .3s ease;\n\t\t}\n\t\t#isw-4fdf5f1 .isw-card:hover {\n\t\t\tbox-shadow: 0px 14px 36px -8px rgba(99,102,241,0.2);\n\t\t}\n\n\t\t\/* Layer 1 \u2014 Image *\/\n\t\t#isw-4fdf5f1 .isw-img-wrap {\n\t\t\tposition: absolute; top: 0; left: 0;\n\t\t\twidth: 100%; height: 100%; z-index: 1;\n\t\t}\n\t\t#isw-4fdf5f1 .isw-img-wrap img {\n\t\t\twidth: 100%; height: 100%; display: block; object-fit: cover;\n\t\t}\n\n\t\t\/* Layer 2 \u2014 Text bar *\/\n\t\t#isw-4fdf5f1 .isw-text-wrap {\n\t\t\tposition: absolute; bottom: 0; left: 0;\n\t\t\twidth: 100%; height: 35%; z-index: 2;\n\t\t\tbackground: #fff; padding: 16px 24px 20px;\n\t\t\tbox-sizing: border-box; display: flex; flex-direction: column;\n\t\t\tgap: 8px; overflow: hidden;\n\t\t\ttransition: height .35s cubic-bezier(.4,0,.2,1);\n\t\t}\n\t\t#isw-4fdf5f1 .isw-card:hover .isw-text-wrap { height: 100%; }\n\n\t\t#isw-4fdf5f1 .isw-excerpt-wrap,\n\t\t#isw-4fdf5f1 .isw-readmore-wrap { display: none; }\n\t\t#isw-4fdf5f1 .isw-card:hover .isw-excerpt-wrap { display: block; }\n\t\t#isw-4fdf5f1 .isw-card:hover .isw-readmore-wrap { display: block; margin-top: auto; }\n\n\t\t\/* \u2500\u2500 Variation 2 overrides \u2500\u2500 *\/\n\t\t#isw-4fdf5f1.isw-v2 .isw-card {\n\t\t\theight: 530px;\n\t\t\tborder-radius: 15px;\n\t\t\tbox-shadow: none;\n\t\t}\n\t\t#isw-4fdf5f1.isw-v2 .isw-card:hover {\n\t\t\tbox-shadow: 0px 14px 36px -8px rgba(99,102,241,0.2);\n\t\t}\n\t\t#isw-4fdf5f1.isw-v2 .isw-img-wrap {\n\t\t\tposition: absolute; top: 0; left: 0;\n\t\t\twidth: 100%; height: 100%; z-index: 1;\n\t\t}\n\t\t#isw-4fdf5f1.isw-v2 .isw-img-wrap img {\n\t\t\twidth: 100%; height: 100%;\n\t\t\tposition: absolute; top: 0; left: 0;\n\t\t\tobject-fit: cover;\n\t\t}\n\t\t#isw-4fdf5f1.isw-v2 .isw-text-wrap {\n\t\t\tposition: absolute; bottom: 0; left: 0;\n\t\t\twidth: 100%; height: 120px; z-index: 2;\n\t\t\tpadding: 12px 20px;\n\t\t\tbox-sizing: border-box; display: flex;\n\t\t\tflex-direction: column; gap: 6px;\n\t\t\toverflow: hidden; justify-content: center;\n\t\t\ttransition: height .2s ease-in-out, padding .2s ease-in-out;\n\t\t}\n\t\t#isw-4fdf5f1.isw-v2 .isw-card:hover .isw-text-wrap {\n\t\t\theight: 100% !important;\n\t\t\tpadding: 24px 20px !important;\n\t\t\tjustify-content: flex-start !important;\n\t\t\toverflow-y: auto !important;\n\t\t}\n\t\t#isw-4fdf5f1.isw-v2 .isw-title { margin-bottom: 4px !important; margin-top: 0 !important; }\n\t\t#isw-4fdf5f1.isw-v2 .isw-excerpt { margin: 6px 0 !important; }\n\t\t#isw-4fdf5f1.isw-v2 .isw-readmore { text-decoration: none; display: inline-block; }\n\t\t#isw-4fdf5f1.isw-v2 .isw-card:hover .isw-excerpt-wrap { display: block; }\n\t\t#isw-4fdf5f1.isw-v2 .isw-card:hover .isw-readmore-wrap {\n\t\t\tdisplay: flex; justify-content: flex-end; margin-top: auto;\n\t\t}\n\n\t\t\/* \u2500\u2500 Tag \u2014 no underline, same for V1 and V2 \u2500\u2500 *\/\n\t\t#isw-4fdf5f1 .isw-tag {\n\t\t\tfont-family: \"Figtree\", sans-serif !important;\n\t\t\tfont-size: 14px !important;\n\t\t\tfont-weight: 600 !important;\n\t\t\ttext-transform: uppercase;\n\t\t\topacity: 0.75;\n\t\t\tmargin: 0;\n\t\t\tline-height: 18px;\n\t\t\tborder-bottom: none !important;\n\t\t\tdisplay: block;\n\t\t}\n\n\t\t\/* \u2500\u2500 Title \u2500\u2500 *\/\n\t\t#isw-4fdf5f1 .isw-title {\n\t\t\tfont-family: \"Figtree\", sans-serif !important;\n\t\t\tfont-size: 20px !important;\n\t\t\tfont-weight: 700 !important;\n\t\t\tline-height: 24px !important;\n\t\t\tcolor: #171616 !important;\n\t\t\tmargin: 0;\n\t\t\tdisplay: -webkit-box;\n\t\t\t-webkit-line-clamp: 3;\n\t\t\t-webkit-box-orient: vertical;\n\t\t\toverflow: hidden;\n\t\t}\n\t\t#isw-4fdf5f1 .isw-title a { color: inherit !important; text-decoration: none; }\n\n\t\t\/* \u2500\u2500 Arrows \u2014 outside the slider via widget padding \u2500\u2500 *\/\n\t\t#isw-4fdf5f1 .isw-prev,\n\t\t#isw-4fdf5f1 .isw-next {\n\t\t\tposition: absolute;\n\t\t\ttop: calc(50% - 30px); \/* vertically centered on card area *\/\n\t\t\ttransform: translateY(-50%);\n\t\t\tbackground: none !important;\n\t\t\tborder: none !important;\n\t\t\tbox-shadow: none !important;\n\t\t\tpadding: 0;\n\t\t\tcursor: pointer;\n\t\t\twidth: 24px; height: 24px;\n\t\t\tdisplay: flex;\n\t\t\talign-items: center; justify-content: center;\n\t\t\tz-index: 10;\n\t\t\toutline: none;\n\t\t}\n\t\t#isw-4fdf5f1 .isw-prev { left: 4px; }\n\t\t#isw-4fdf5f1 .isw-next { right: 4px; }\n\t\t#isw-4fdf5f1 .isw-prev::after,\n\t\t#isw-4fdf5f1 .isw-next::after,\n\t\t#isw-4fdf5f1 .isw-prev::before,\n\t\t#isw-4fdf5f1 .isw-next::before { display: none !important; content: none !important; }\n\t\t@media(max-width:768px){\n\t\t\t#isw-4fdf5f1 .isw-prev,\n\t\t\t#isw-4fdf5f1 .isw-next { display: none !important; }\n\t\t\t#isw-4fdf5f1 { padding: 0; }\n\t\t\t\/* V2 mobile: fixed image height, card height follows *\/\n\t\t\t#isw-4fdf5f1.isw-v2 .isw-card { height: 500px !important; }\n\t\t\t#isw-4fdf5f1.isw-v2 .isw-img-wrap { height: 402px !important; }\n\t\t\t#isw-4fdf5f1.isw-v2 .isw-img-wrap img { object-fit: fill !important; height: 95% !important; }\n\t\t}\n\n\t\t\/* Dots *\/\n\t\t#isw-4fdf5f1 .isw-dots {\n\t\t\tdisplay: flex;\n\t\t\talign-items: center;\n\t\t\tjustify-content: center;\n\t\t\tgap: 16px;\n\t\t\tmargin-top: 32px;\n\t\t\theight: 36px;\n\t\t\tbox-sizing: content-box;\n\t\t}\n\t\t#isw-4fdf5f1 .isw-dot {\n\t\t\twidth: 10px !important;\n\t\t\theight: 10px !important;\n\t\t\tborder-radius: 50% !important;\n\t\t\tbackground: var(--e-global-color-f527530) !important;\n\t\t\topacity: 0.25;\n\t\t\tcursor: pointer;\n\t\t\tborder: none !important;\n\t\t\tpadding: 0;\n\t\t\ttransition: width .25s ease, height .25s ease, opacity .25s ease, background .25s ease, border .25s ease;\n\t\t\tflex-shrink: 0;\n\t\t\tdisplay: block;\n\t\t\tbox-sizing: border-box;\n\t\t}\n\t\t#isw-4fdf5f1 .isw-dot.active {\n\t\t\twidth: 14px !important;\n\t\t\theight: 14px !important;\n\t\t\topacity: 1 !important;\n\t\t\tbackground: var(--e-global-color-5d532a8) !important;\n\t\t\tborder: 3px solid var(--e-global-color-f527530) !important;\n\t\t}\n\n\t\t\/* Read More *\/\n\t\t#isw-4fdf5f1 .isw-readmore {\n\t\t\tfont-size: 14px; font-weight: 600;\n\t\t\ttext-decoration: none; color: #171616 !important;\n\t\t\tborder-bottom: 1px solid #171616;\n\t\t\tdisplay: inline-block;\n\t\t}\n\t\t<\/style><div id=\"isw-4fdf5f1\" class=\"isw-v2\"><button class=\"isw-prev\" aria-label=\"Previous\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/button><button class=\"isw-next\" aria-label=\"Next\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M8.25 4.5L15.75 12L8.25 19.5\" stroke=\"#000\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/button><div class=\"isw-outer\"><div class=\"isw-track\"><div class=\"isw-slide\"><div class=\"isw-card\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/banking-as-a-service\/\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;z-index:1;display:block;text-decoration:none;\"><div class=\"isw-img-wrap\"><img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/09\/banking-as-a-service-thumbnail.webp\" alt=\"Banking as a Service (BaaS): How It Works\" loading=\"lazy\"><\/div><\/a><div class=\"isw-text-wrap\"><p class=\"isw-tag\">Fintech<\/p><p class=\"isw-title\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/banking-as-a-service\/\">Banking as a Service (BaaS): How It Works<\/a><\/p><div class=\"isw-excerpt-wrap\"><p class=\"isw-excerpt\">Learn what Banking as a Service (BaaS) is, how it powers embedded finance, and how non-banks integrate accounts, cards, payments,...<\/p><\/div><div class=\"isw-readmore-wrap\" style=\"text-align:left\"><a class=\"isw-readmore\" href=\"https:\/\/10pearls.com\/uk\/blog\/banking-as-a-service\/\">Read More<\/a><\/div><\/div><\/div><\/div><div class=\"isw-slide\"><div class=\"isw-card\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/synthetic-identity-fraud\/\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;z-index:1;display:block;text-decoration:none;\"><div class=\"isw-img-wrap\"><img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/08\/Synthetic-Identity-Fraud-Featured-1024x1024.webp\" alt=\"Synthetic Identity Fraud Detection and Prevention\" loading=\"lazy\"><\/div><\/a><div class=\"isw-text-wrap\"><p class=\"isw-tag\">Fintech<\/p><p class=\"isw-title\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/synthetic-identity-fraud\/\">Synthetic Identity Fraud Detection and Prevention<\/a><\/p><div class=\"isw-excerpt-wrap\"><p class=\"isw-excerpt\">Synthetic identity fraud is the fastest growing financial crime in the US. Understanding why that is and what its life...<\/p><\/div><div class=\"isw-readmore-wrap\" style=\"text-align:left\"><a class=\"isw-readmore\" href=\"https:\/\/10pearls.com\/uk\/blog\/synthetic-identity-fraud\/\">Read More<\/a><\/div><\/div><\/div><\/div><div class=\"isw-slide\"><div class=\"isw-card\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/where-ai-creates-value-in-open-banking-data\/\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;z-index:1;display:block;text-decoration:none;\"><div class=\"isw-img-wrap\"><img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2026\/06\/Main-5-1024x1024.webp\" alt=\"How AI creates value with open banking data\" loading=\"lazy\"><\/div><\/a><div class=\"isw-text-wrap\"><p class=\"isw-tag\">Fintech<\/p><p class=\"isw-title\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/where-ai-creates-value-in-open-banking-data\/\">How AI creates value with open banking data<\/a><\/p><div class=\"isw-excerpt-wrap\"><p class=\"isw-excerpt\">Every fintech company with an open banking license in Saudi Arabia must build the basic infrastructure to receive open banking...<\/p><\/div><div class=\"isw-readmore-wrap\" style=\"text-align:left\"><a class=\"isw-readmore\" href=\"https:\/\/10pearls.com\/uk\/blog\/where-ai-creates-value-in-open-banking-data\/\">Read More<\/a><\/div><\/div><\/div><\/div><div class=\"isw-slide\"><div class=\"isw-card\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/ai-fraud-detection-real-time-threats\/\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;z-index:1;display:block;text-decoration:none;\"><div class=\"isw-img-wrap\"><img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/07\/Thumbnail-AI-Blog-Featured-1024x1024.jpg\" alt=\"How AI fraud detection strengthens financial security and prevents real-time fraud\" loading=\"lazy\"><\/div><\/a><div class=\"isw-text-wrap\"><p class=\"isw-tag\">Fintech<\/p><p class=\"isw-title\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/ai-fraud-detection-real-time-threats\/\">How AI fraud detection strengthens financial security and prevents real-time fraud<\/a><\/p><div class=\"isw-excerpt-wrap\"><p class=\"isw-excerpt\">Discover how AI fraud detection outperforms traditional methods by identifying novel threats, boosting accuracy, and scaling with ease.<\/p><\/div><div class=\"isw-readmore-wrap\" style=\"text-align:left\"><a class=\"isw-readmore\" href=\"https:\/\/10pearls.com\/uk\/blog\/ai-fraud-detection-real-time-threats\/\">Read More<\/a><\/div><\/div><\/div><\/div><div class=\"isw-slide\"><div class=\"isw-card\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/navigating-1033-compliance-in-fintech\/\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;z-index:1;display:block;text-decoration:none;\"><div class=\"isw-img-wrap\"><img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/01\/navigating-1033-compliance-thumb.jpg\" alt=\"Key strategies for navigating 1033 compliance in finance\" loading=\"lazy\"><\/div><\/a><div class=\"isw-text-wrap\"><p class=\"isw-tag\">Fintech<\/p><p class=\"isw-title\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/navigating-1033-compliance-in-fintech\/\">Key strategies for navigating 1033 compliance in finance<\/a><\/p><div class=\"isw-excerpt-wrap\"><p class=\"isw-excerpt\">In its final rule, implementing section 1033 of the Dodd-Frank Act, the Consumer Financial Protection Bureau (CFPB) defined requirements that...<\/p><\/div><div class=\"isw-readmore-wrap\" style=\"text-align:left\"><a class=\"isw-readmore\" href=\"https:\/\/10pearls.com\/uk\/blog\/navigating-1033-compliance-in-fintech\/\">Read More<\/a><\/div><\/div><\/div><\/div><div class=\"isw-slide\"><div class=\"isw-card\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/agile-fatigue-and-fundamental-misconceptions\/\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;z-index:1;display:block;text-decoration:none;\"><div class=\"isw-img-wrap\"><img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2024\/11\/agile-fatigue-and-fundamental-misconceptions-thumb.jpg\" alt=\"Explore common misconceptions of agile fatigue\" loading=\"lazy\"><\/div><\/a><div class=\"isw-text-wrap\"><p class=\"isw-tag\">Fintech<\/p><p class=\"isw-title\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/agile-fatigue-and-fundamental-misconceptions\/\">Explore common misconceptions of agile fatigue<\/a><\/p><div class=\"isw-excerpt-wrap\"><p class=\"isw-excerpt\">Within the past few years, there has been relative fatigue in many organizations in adopting and implementing Agile practices, processes,...<\/p><\/div><div class=\"isw-readmore-wrap\" style=\"text-align:left\"><a class=\"isw-readmore\" href=\"https:\/\/10pearls.com\/uk\/blog\/agile-fatigue-and-fundamental-misconceptions\/\">Read More<\/a><\/div><\/div><\/div><\/div><div class=\"isw-slide\"><div class=\"isw-card\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/fintech-app-development-companies\/\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;z-index:1;display:block;text-decoration:none;\"><div class=\"isw-img-wrap\"><img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2024\/09\/top-fintech-app-development-companies-feature-image-1024x1024.webp\" alt=\"Comparing the top 8 fintech app development companies to help you access transformative digital products faster and more cost-effectively\" loading=\"lazy\"><\/div><\/a><div class=\"isw-text-wrap\"><p class=\"isw-tag\">Fintech<\/p><p class=\"isw-title\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/fintech-app-development-companies\/\">Comparing the top 8 fintech app development companies to help you access transformative digital products faster and more cost-effectively<\/a><\/p><div class=\"isw-excerpt-wrap\"><p class=\"isw-excerpt\">Fintech, or Financial Technology, is transforming financial services. The fintech industry has seen explosive growth over the past decade, and...<\/p><\/div><div class=\"isw-readmore-wrap\" style=\"text-align:left\"><a class=\"isw-readmore\" href=\"https:\/\/10pearls.com\/uk\/blog\/fintech-app-development-companies\/\">Read More<\/a><\/div><\/div><\/div><\/div><div class=\"isw-slide\"><div class=\"isw-card\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/top-fintech-software-development-companies\/\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;z-index:1;display:block;text-decoration:none;\"><div class=\"isw-img-wrap\"><img decoding=\"async\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2024\/09\/Thumbnsil-3-1-1024x1024.webp\" alt=\"Identify leading fintech software development partner to create secure, scalable, and innovative applications customized to meet your specific financial technology needs\" loading=\"lazy\"><\/div><\/a><div class=\"isw-text-wrap\"><p class=\"isw-tag\">Fintech<\/p><p class=\"isw-title\"><a href=\"https:\/\/10pearls.com\/uk\/blog\/top-fintech-software-development-companies\/\">Identify leading fintech software development partner to create secure, scalable, and innovative applications customized to meet your specific financial technology needs<\/a><\/p><div class=\"isw-excerpt-wrap\"><p class=\"isw-excerpt\">Identify leading fintech software development partner to create secure, scalable, and innovative applications customized to meet your specific financial technology...<\/p><\/div><div class=\"isw-readmore-wrap\" style=\"text-align:left\"><a class=\"isw-readmore\" href=\"https:\/\/10pearls.com\/uk\/blog\/top-fintech-software-development-companies\/\">Read More<\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"isw-dots\"><\/div><\/div><script>(function(){\n\t\t\tvar id       = \"isw-4fdf5f1\";\n\t\t\tvar spvDesk  = 3;\n\t\t\tvar spvTab   = 2;\n\t\t\tvar gap      = 20;\n\t\t\tvar total    = 8;\n\t\t\tvar autoplay = true;\n\t\t\tvar autoSpd  = 5000;\n\t\t\tvar 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