{"id":14534,"date":"2020-06-24T17:22:46","date_gmt":"2020-06-24T17:22:46","guid":{"rendered":"https:\/\/clone4.10pearls.com\/?p=14534"},"modified":"2026-07-30T12:21:36","modified_gmt":"2026-07-30T12:21:36","slug":"do-customer-reviews-matter-ask-clutch-co","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/do-customer-reviews-matter-ask-clutch-co\/","title":{"rendered":"Do Customer Reviews Matter? Ask Clutch.co"},"content":{"rendered":"\t\t
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Generating quality business leads without a preexisting relationship is a challenge, especially in the B2B services world. That\u2019s why so many enterprise sales begin with a relationship, or the next best thing, a referral (i.e. an <\/span>indirect<\/span><\/i> relationship).<\/span><\/p>

When choosing between service providers, as opposed to physical\/digital products, the evaluation process is never as impartial as we pretend. It\u2019s simply human nature to give money to people we know and like. You won\u2019t find an experienced B2B sales pro who says otherwise.<\/span><\/p>

So, if it\u2019s a relationship we need, lead generation (which is by nature impersonal) has to simulate the characteristics of a relationship, namely trust. There is no better way to establish trust than to share <\/span>what other people have said about you and your work<\/span><\/a>. Who cares what you say about yourself?<\/strong> 10Pearls is a \u201cworld-class development partner.\u201d Is it true? Yes, but you wouldn\u2019t believe us unless someone else agreed…nor should you.<\/span><\/p>

Every bit of information you read about a given company on their own website is curated by the marketing team, except verified customer reviews. Even the self-published testimonials on a corporate website are often curated and rubber-stamped. That\u2019s why we need authoritative business directories like <\/strong><\/span>Clutch<\/a><\/strong> now more than ever. Clutch helps service buyers quickly evaluate companies and see what real customers are saying about them. You can also see portfolio samples – allowing a company’s work to speak for itself.<\/span><\/p>

At 10Pearls, we all but insist that prospective customers speak with current customers and see our previous work. It\u2019s the only way to build a partnership from scratch, and partnership is the central modality of our co-creative model. So let\u2019s look at one example.<\/span><\/p>

In a recent review, <\/span>featured on Clutch<\/span><\/a>, we built a <\/span>software platform that supports the Artificial Intelligence (AI)<\/a> capabilities of our partner, Inference Analytics, including integrations with the third-party app of one of the largest players in the healthcare space. <\/span>The project exceeded customer expectations and they were happy to say so.<\/span><\/p>

\u201cI would argue that [10Pearls is] second to none in regard to their level of quality and diligence, especially for startups and technology companies like ourselves. They were the right partner. I wanted someone I could trust and who could deliver complicated projects.<\/em>\u201d
<\/span>\u2014\u00a0CEO, Inference Analytics<\/span><\/p>

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Reviews like this go a long way, so we\u2019re thankful to Inference Analytics for taking the time to share their 10Pearls experience. We would also be remiss if we didn\u2019t also thank the teams at Clutch and TheManifest for working hard to verify this and other customer reviews.<\/span><\/p>

We\u2019ve also received high marks for our work with:<\/span><\/p>