{"id":14104,"date":"2020-03-18T16:56:05","date_gmt":"2020-03-18T16:56:05","guid":{"rendered":"https:\/\/clone4.10pearls.com\/?p=14104"},"modified":"2026-07-30T09:06:25","modified_gmt":"2026-07-30T09:06:25","slug":"the-new-normal","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/","title":{"rendered":"The new normal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14104\" class=\"elementor elementor-14104\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-270dede0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"270dede0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c05dbf9\" data-id=\"5c05dbf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ca62c46 elementor-widget elementor-widget-text-editor\" data-id=\"4ca62c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The effect of the Novel Coronavirus (COVID-19) on business will be felt long after the outbreak itself has passed. We need to be ready for a <em>new normal\u00a0<\/em>in the workplace, characterized by geographically distributed teams, agile processes, measurable productivity, and virtualization, among other things. These changes are both an opportunity and a mandate during this period of uncertainty. Businesses will have to adapt or fall behind.<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14126 size-full\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-2-TJ.png\" alt=\"\" width=\"2002\" height=\"680\" srcset=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-2-TJ.png 2002w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-2-TJ-300x102.png 300w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-2-TJ-1024x348.png 1024w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-2-TJ-768x261.png 768w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-2-TJ-1536x522.png 1536w\" sizes=\"(max-width: 2002px) 100vw, 2002px\" \/>Leading tech companies like Google and Microsoft are betting that this surge of remote and virtualized work is here to stay, offering their tools for free and expecting people to carry on using them when COVID-19 is gone. Startups like Slack and Zoom are doing the same. Simply put, they are focusing on the future in the midst of this crisis.<\/p>\n<p>This future focus is imperative, and an antidote to regressive, fearful thinking. Fear leads to near-sightedness and paralysis \u2013 both lethal for a business. We have to continue moving forward and upward as we traverse this challenging season or we will find trouble on the other side as well. This graphic represents the opportunity available to every business.<img decoding=\"async\" class=\"alignnone wp-image-14125 size-full\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-1-TJ.png\" alt=\"\" width=\"2002\" height=\"686\" srcset=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-1-TJ.png 2002w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-1-TJ-300x103.png 300w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-1-TJ-1024x351.png 1024w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-1-TJ-768x263.png 768w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-1-TJ-1536x526.png 1536w\" sizes=\"(max-width: 2002px) 100vw, 2002px\" \/>A workplace evolution is already upon us, accelerated by COVID-19. Some degree of adaptation is inevitable of course for everyone. Latecomers to the remote work model are now learning on the fly (because business must go on) while early adopters are moving forward seamlessly.<\/p>\n<p>Having the right tools in place for remote work is a prerequisite for succes. But let\u2019s focus instead on one of the characteristics of this new normal, namely geographic distribution.<\/p>\n<p>Working as a cohesive team when nobody is in the same place is hard. It creates a host of new problems and it significantly magnifies old ones. For example, if individual accountability is a \u201cspeed bump\u201d in your traditional office it will become a brick wall within a geographically distributed model. This is your opportunity to do remote work well \u2013 to get ahead of issues like these \u2013 because that\u2019s increasingly how work will be done going forward. To that end, here are the most important principles to implement in your business right now (\u2026based on decades of experience virtually integrating and co-creating with our clients).<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Adopt Agile<\/strong><\/span><\/p>\n<p>The agile approach to project management and <a href=\"\/software-development\/\">software development<\/a> is highly iterative. Instead of betting everything on a &#8220;big bang&#8221; launch, an agile team delivers work in small, consumable increments. Requirements, plans, and results are evaluated continuously so teams have a natural mechanism for responding to change quickly.<\/p>\n<p>Agile calls for collaborative cross-functional teams with open communication, collaboration, and trust amongst team members. This approach isn\u2019t just for product development. Any business where projects and deliverables require team collaboration across a geographic divide must implement agile.<\/p>\n<p><strong><u>Measure Productivity<\/u><\/strong><\/p>\n<p>Studies show that employees \u2013 remote or otherwise \u2013 spend 50% of their time unsure what\u2019s expected of them and unable to properly prioritize tasks. That\u2019s a huge problem for remote work. In fact, it\u2019s such a big problem that people often treat \u201cworking from home\u201d as personal time. A combination of project management tools and check-in meetings go a long way to solving this problem.<\/p>\n<p>Projects need to have clearly defined start, middle, and end points. Use due dates and assign tasks to specific people based on the agile approach, i.e. break up the work into smaller pieces and track accordingly.<\/p>\n<p><strong><u>Un-Sync Communication<\/u><\/strong><\/p>\n<p>When your team is working remotely, you&#8217;ll want to embrace chatting and collaborating asynchronously, as opposed to synchronous methods like phone calls and face-to-face conversations. Email also falls in this category but sending an email every time you have a quick question is not efficient. Why send a \u201cconfirmation receipt\u201d email, with a greeting and signature, when a thumbs up would suffice?<\/p>\n<p>Asynchronous chat tools allow teams to engage with or watch a conversation without CCing everyone on an email thread. They also help to alleviate team chemistry issues that may arise from remoteness.<\/p>\n<p><strong><u>Virtualize <\/u><\/strong><\/p>\n<p>This is an abstract principle, but it\u2019s among the most important. Wherever creativity and <a href=\"\/innovation\/\">innovation<\/a> are needed there\u2019s a human element that\u2019s not easy to capture or mechanize. The right combination of modern communication tools, including chat and video conferencing, can virtualize the tone, personality, and frictionless repartee of face-to-face team meetings and brainstorming sessions.<\/p>\n<p>In some sense, virtualizing complex human interactions is like learning a new language \u2013 it takes buy-in and time but eventually you become fluent. Do you know the frustration of communicating across a language barrier? That\u2019s how your customers and clients feel if you\u2019re behind the curve on remote work, so take this opportunity to catch up and even get ahead.<\/p>\n<p><strong><u>Centralize Information<\/u><\/strong><\/p>\n<p>Remote teams don\u2019t work unless your data and docs are in the cloud. People need to access information from any location or device in real time. Fortunately, most professionals already know <em>how\u00a0<\/em>cloud file sharing works, but we find too many companies that basically don\u2019t use it. The result: team members inevitably end up doing conflicting or overlapping work which wastes time and slows progress. No company should operate this way, but in with the emergence of COVID-19, it\u2019s not even possible.<\/p>\n<p>Also, note that when your team uses a cloud file sharing system it helps to keep your information safe. Company files that live in the cloud are far better protected than those stored on local hard drives which are prone to viruses, keyloggers, or phishing attacks.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Moving forward\u2026<\/strong><\/span><\/p>\n<p>COVID-19 has accelerated a process that was already in motion. The virtual interconnectivity of teams and companies has now reached critical mass and adoption is imperative. That reality may not be obvious now, but it will once the fog of COVID-19 has passed. At 10Pearls, we look forward to that new normal.<\/p>\n<p>In fact, our company might not exist without the tools and methods that support remote creativity and development. Our OneTeam approach brings together world-class <a href=\"\/developers\/\">software developers<\/a> on three continents; product managers, creatives, digital strategists, <a href=\"\/continuous-security\/\">cyber security experts<\/a> in the US; and client partners in their respective offices around the globe into a single cohesive team. If you want to position your company for similar success in the future, let us be your partner, and make our team a virtual part of yours.<\/p>\n<p>Do you have a digital initiative you&#8217;d like to discuss? <a href=\"https:\/\/10pearls.com\/uk\/get-in-touch\/\">Schedule a consultation<\/a> with our team today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this post, we\u2019ll discuss how the pandemic has introduced a new normal in workplaces and why companies prefer the remote and virtualized working model.<\/p>\n","protected":false},"author":23,"featured_media":14127,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[4556],"class_list":["post-14104","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","tag-company-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Surge of Remote and Virtualized Work<\/title>\n<meta name=\"description\" content=\"In this post, we\u2019ll discuss how the pandemic has introduced a new normal in workplaces and why companies prefer the remote and virtualized working model.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Surge of Remote and Virtualized Work\" \/>\n<meta property=\"og:description\" content=\"In this post, we\u2019ll discuss how the pandemic has introduced a new normal in workplaces and why companies prefer the remote and virtualized working model.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/\" \/>\n<meta property=\"og:site_name\" content=\"10Pearls UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/10Pearls\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-18T16:56:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-30T09:06:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-2-square-1.png\" \/>\n<meta name=\"author\" content=\"TJ Bramblett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Surge of Remote and Virtualized Work\" \/>\n<meta name=\"twitter:description\" content=\"In this post, we\u2019ll discuss how the pandemic has introduced a new normal in workplaces and why companies prefer the remote and virtualized working model.\" \/>\n<meta name=\"twitter:creator\" content=\"@TenPearls\" \/>\n<meta name=\"twitter:site\" content=\"@TenPearls\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TJ Bramblett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Surge of Remote and Virtualized Work","description":"In this post, we\u2019ll discuss how the pandemic has introduced a new normal in workplaces and why companies prefer the remote and virtualized working model.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"The Surge of Remote and Virtualized Work","og_description":"In this post, we\u2019ll discuss how the pandemic has introduced a new normal in workplaces and why companies prefer the remote and virtualized working model.","og_url":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/","og_site_name":"10Pearls UK","article_publisher":"https:\/\/www.facebook.com\/10Pearls\/","article_published_time":"2020-03-18T16:56:05+00:00","article_modified_time":"2026-07-30T09:06:25+00:00","og_image":[{"url":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-2-square-1.png","type":"","width":"","height":""}],"author":"TJ Bramblett","twitter_card":"summary_large_image","twitter_title":"The Surge of Remote and Virtualized Work","twitter_description":"In this post, we\u2019ll discuss how the pandemic has introduced a new normal in workplaces and why companies prefer the remote and virtualized working model.","twitter_creator":"@TenPearls","twitter_site":"@TenPearls","twitter_misc":{"Written by":"TJ Bramblett","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/#article","isPartOf":{"@id":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/"},"author":{"name":"TJ Bramblett","@id":"https:\/\/10pearls.com\/uk\/#\/schema\/person\/b1c0c2c4490182966ee7f23899cdbd9a"},"headline":"The new normal","datePublished":"2020-03-18T16:56:05+00:00","dateModified":"2026-07-30T09:06:25+00:00","mainEntityOfPage":{"@id":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/"},"wordCount":1070,"publisher":{"@id":"https:\/\/10pearls.com\/uk\/#organization"},"image":{"@id":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/#primaryimage"},"thumbnailUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-2-square-1.png","keywords":["Company news"],"articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/","url":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/","name":"The Surge of Remote and Virtualized Work","isPartOf":{"@id":"https:\/\/10pearls.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/#primaryimage"},"image":{"@id":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/#primaryimage"},"thumbnailUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-2-square-1.png","datePublished":"2020-03-18T16:56:05+00:00","dateModified":"2026-07-30T09:06:25+00:00","description":"In this post, we\u2019ll discuss how the pandemic has introduced a new normal in workplaces and why companies prefer the remote and virtualized working model.","breadcrumb":{"@id":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/#primaryimage","url":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-2-square-1.png","contentUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2020\/03\/Graphic-2-square-1.png","width":622,"height":622},{"@type":"BreadcrumbList","@id":"https:\/\/10pearls.com\/uk\/blog\/the-new-normal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/10pearls.com\/uk\/"},{"@type":"ListItem","position":2,"name":"The new normal"}]},{"@type":"WebSite","@id":"https:\/\/10pearls.com\/uk\/#website","url":"https:\/\/10pearls.com\/uk\/","name":"10Pearls UK","description":"AI-Powered Software Development Company","publisher":{"@id":"https:\/\/10pearls.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/10pearls.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/10pearls.com\/uk\/#organization","name":"10Pearls","alternateName":"Software development company","url":"https:\/\/10pearls.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/10pearls.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/07\/10Pearls-Black.png","contentUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/07\/10Pearls-Black.png","width":282,"height":107,"caption":"10Pearls"},"image":{"@id":"https:\/\/10pearls.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/10Pearls\/","https:\/\/x.com\/TenPearls","https:\/\/www.linkedin.com\/company\/10pearls\/"],"description":"10Pearls is a leading AI-powered software development company. We build intelligent digital products for healthcare, finance, retail, and more.","email":"info@10pearls.com","telephone":"+44 7957 620104","legalName":"10Pearls"},{"@type":"Person","@id":"https:\/\/10pearls.com\/uk\/#\/schema\/person\/b1c0c2c4490182966ee7f23899cdbd9a","name":"TJ Bramblett","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/53c32158a9830cbb9825b0c0017be4a27f35f55fd6bda0c7e08f76a993dbe648?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/53c32158a9830cbb9825b0c0017be4a27f35f55fd6bda0c7e08f76a993dbe648?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/53c32158a9830cbb9825b0c0017be4a27f35f55fd6bda0c7e08f76a993dbe648?s=96&d=mm&r=g","caption":"TJ Bramblett"}}]}},"_links":{"self":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/14104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/comments?post=14104"}],"version-history":[{"count":1,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/14104\/revisions"}],"predecessor-version":[{"id":215410,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/14104\/revisions\/215410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/media\/14127"}],"wp:attachment":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/media?parent=14104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/categories?post=14104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/tags?post=14104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}