{"id":13562,"date":"2019-08-09T06:41:23","date_gmt":"2019-08-09T06:41:23","guid":{"rendered":"https:\/\/clone4.10pearls.com\/?p=13562"},"modified":"2026-07-30T09:47:04","modified_gmt":"2026-07-30T09:47:04","slug":"transportation-transformation-part-1-the-need-to-innovate","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/","title":{"rendered":"Transportation &#038; transformation part 1: The need to innovate"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13562\" class=\"elementor elementor-13562\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e45c28a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e45c28a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d9347e8\" data-id=\"7d9347e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac353ba elementor-widget elementor-widget-text-editor\" data-id=\"4ac353ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-13584\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/08\/Transportation-Blog-Header-Image.png\" alt=\"\" width=\"635\" height=\"424\" \/><\/p><p>From paying our bills to modes of communication, technological disruption is changing how we navigate day-to-day aspects of life \u2014everywhere.<\/p><p>An easy sector to take for granted, transportation is arguably the most crucial vertical that\u2019s experiencing drastic forms of high-impact <a href=\"https:\/\/10pearls.com\/uk\/new-product-development\/\">digital transformation<\/a><\/p><p>The Transportation Systems Sector is a critical infrastructure that forms the backbone of American society. Consider how many key functionalities fall under its umbrella.<\/p><p>The <a href=\"https:\/\/www.dhs.gov\/cisa\/transportation-systems-sector\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Department of Homeland Security<\/a> provides the following statistics for the seven 7 modes or subsectors:<\/p><ul><li><strong>Aviation<\/strong>: All of the nation\u2019s aircraft, air traffic control systems, and about 19,700 airports, heliports, and landing strips enable flights for leisure, business, and military purposes.<\/li><li><strong>Highway and Motor\u00a0Carrier:<\/strong> Private and commercial vehicles like cars, trucks, and school busses traverse the 4 million miles of roads, 600,000 bridges, and 350 tunnels in the US.<\/li><li><strong>Maritime Transportation System: <\/strong>About 95,000 miles of coastline, 361 ports, 25,000 miles of waterways, and intermodal landside connections transport people and goods via water.<\/li><li><strong>Mass Transit and Passenger Rail:<\/strong>2014 saw roughly 10.8 billion passenger trips within the nation\u2019s public transport systems.<\/li><li><strong>Pipeline Systems:\u00a0<\/strong>Over 2.5 million miles nationwide hold nearly all the natural gas in the US, along with hazardous materials.<\/li><li><strong>Freight Rail: <\/strong>Along with the seven major U.S. carriers, hundreds of smaller railroads comprising 1.33 million freight cars and 20,000 locomotives travel across more than 138,000 miles of active railroad nationwide.<\/li><li><strong>Postal and Shipping: Each day, American citizens mail about<\/strong> 720 million letters and packages that large integrated carriers, regional and local couriers, mail and chartered delivery services deliver safely to their intended recipients.<\/li><\/ul><p><a href=\"\/industry-transportation\/\">Transportation<\/a> facilitates economic growth while enabling relationships between people and nations to flourish.<\/p><p>In 2019, it\u2019s more important than ever to leverage the power of cutting-edge digital technology to innovate on and improve the existing logistics and transportation processes we have in place.<\/p><p>Companies receive a tangible benefit from investing in transportation <a href=\"\/innovation\/\">innovation<\/a>, which comes in the form of an improved <a href=\"\/customer-experience\/\">user experience<\/a> for their employees, B2B partners, and the\u00a0customers they serve.\u00a0<\/p><h2>It\u2019s Time for the Transportation Industry to Hit the Gas<\/h2><p>Digital disruption has already taken hold in key industries. Music albums, once a physical object to purchase, have gone from .MP3 files that cost $0.99 per song to unlimited streaming service subscriptions.<\/p><p>As Amazon continues to dominate the e-commerce industry, more and more buyers are trading in the time and effort of pushing an unwieldy shopping cart around a crowded store for the hassle-free ease of online checkout.<\/p><p>In comparison, much of the transportation and logistics industry is noticeably behind in advanced technological adoption. The widespread reticence to go digital is markedly impacting global reach.<\/p><p>As a result, slower business processes equate to delays before businesses can complete deals successfully.<\/p><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13582\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/08\/BNG-graph.png\" alt=\"\" width=\"650\" height=\"366\" \/><\/p><p><a href=\"https:\/\/www.bcg.com\/industries\/transportation-travel-tourism\/center-digital-transportation\/logistics.aspx\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">BCG<\/a>\u00a0found that while major industries such as retail and <a href=\"\/industry-financial-services\/\">FinTech<\/a> embraced <a href=\"\/digitalization\/\">digitalization<\/a> and <a href=\"\/services-emerging-tech\/\">emerging tech<\/a> adoption in 2016, with global deals numbering in the thousands, the transportation and logistics sectors trailed behind with less than 500 combined deals total.<\/p><h2>Revolutionizing the Cab Industry with a Robust and Innovative Mobile Application<\/h2><p>Nowhere is digital disruption in the transportation industry more visible than in public ride services. Whereas taxis used to reign king on the city streets, revolutionary services like Uber and Lyft now dominate the market.<\/p><p>A 2016 Forbes article notes that ride-hailing using apps like Uber and Lyft took hold of over half of the business travel ground transportation market.<a href=\"https:\/\/www.forbes.com\/sites\/michaelgoldstein\/2018\/02\/22\/uber-and-lyft-pound-taxis-rental-cars-in-business-travel-market\/#2ca0a9dfb5e7\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Taxis, which held around 37.5% in 2014, only made about 11%.<\/a><\/p><p>A need for a total overhaul of traditional business practices was clearly in order \u2014 and it arguably still is.<\/p><p>10Pearls <a href=\"https:\/\/10pearls.com\/uk\/portfolio\/d_c_taxi\/\">was on the forefront of the digitalization revolution<\/a>\u00a0in the taxicab industry before the rest of the competition. Partnering with a DC public transportation commission we helped develop a <a href=\"\/mobile-app-development\/\">mobile app<\/a> that seamlessly integrated drivers and riders. During this engagement, we created a streamlined system for connecting over 6,500 taxicab drivers with customers with a simple tap of a button.<\/p><p>Some of the app\u2019s new features developed by 10Pearls include:<\/p><ul><li><strong>Integrated\u00a0Secure\u00a0Payments<\/strong><\/li><\/ul><p>The mobile app transforms user experience with integrated payment methods, eliminating the need for riders to be carrying physical cash or credit card and streamlining the payment process.<\/p><ul><li><strong>Automatic\u00a0Event and Location Messages<\/strong><\/li><\/ul><p>Riders receive automated updates on the location and status of their taxi both before their ride and en route, ensuring confidence in quick and safe arrival to their destination.<\/p><ul><li><strong>Driver and\u00a0Rider\u00a0Versions<\/strong><\/li><\/ul><p>Differing versions of the app for drivers and riders ensure that drivers and customers stay synchronized with real-time notifications for drivers when riders hail a cab.<\/p><p>By playing a key role in <a href=\"https:\/\/www.washingtonpost.com\/news\/dr-gridlock\/wp\/2016\/02\/11\/the-d-c-taxi-app-has-arrived\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">deploying the new mobile app<\/a>, 10Pearls helped to directly address a pressing and unavoidable need to modernize the taxicab industry, re-establish taxi travel as a viable competitor in the rapidly advancing ride-for-hire market, and embolden pride and support the livelihood of dedicated taxi drivers.<\/p><p>All the while, we never lost sight of accomplishing our ever-present end goal of creating a faster, more intuitive experience for our clients\u2019 end users.<\/p><p>In <a href=\"\/blog\/transportation-shipping-logistics-modernization\/\">Part 2<\/a> of our Transportation and Transformation series, we\u2019ll discuss how we\u2019ve leveraged the power of emerging technology to help redefine the logistics industry.<\/p><p>Find out more about our success stories and learn how 10Pearls can drive your business forward with our bleeding edge digital solutions:\u00a0<a href=\"https:\/\/10pearls.com\/uk\/get-in-touch\/\">schedule a free consultation today<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this post, we\u2019ll discuss why the transportation industry desperately needs digital transformation to encounter future challenges.<\/p>\n","protected":false},"author":4,"featured_media":13564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[4552],"class_list":["post-13562","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","tag-strategy-and-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why the Transportation Industry Needs Innovation?<\/title>\n<meta name=\"description\" content=\"In this post, we\u2019ll discuss why the transportation industry desperately needs digital transformation to encounter future challenges.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the Transportation Industry Needs Innovation?\" \/>\n<meta property=\"og:description\" content=\"In this post, we\u2019ll discuss why the transportation industry desperately needs digital transformation to encounter future challenges.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/\" \/>\n<meta property=\"og:site_name\" content=\"10Pearls UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/10Pearls\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-09T06:41:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-30T09:47:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/08\/Transportation-Blog-Header-Image.png\" \/>\n<meta name=\"author\" content=\"10Pearls Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why the Transportation Industry Needs Innovation?\" \/>\n<meta name=\"twitter:description\" content=\"In this post, we\u2019ll discuss why the transportation industry desperately needs digital transformation to encounter future challenges.\" \/>\n<meta name=\"twitter:creator\" content=\"@TenPearls\" \/>\n<meta name=\"twitter:site\" content=\"@TenPearls\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"10Pearls Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why the Transportation Industry Needs Innovation?","description":"In this post, we\u2019ll discuss why the transportation industry desperately needs digital transformation to encounter future challenges.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Why the Transportation Industry Needs Innovation?","og_description":"In this post, we\u2019ll discuss why the transportation industry desperately needs digital transformation to encounter future challenges.","og_url":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/","og_site_name":"10Pearls UK","article_publisher":"https:\/\/www.facebook.com\/10Pearls\/","article_published_time":"2019-08-09T06:41:23+00:00","article_modified_time":"2026-07-30T09:47:04+00:00","og_image":[{"url":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/08\/Transportation-Blog-Header-Image.png","type":"","width":"","height":""}],"author":"10Pearls Team","twitter_card":"summary_large_image","twitter_title":"Why the Transportation Industry Needs Innovation?","twitter_description":"In this post, we\u2019ll discuss why the transportation industry desperately needs digital transformation to encounter future challenges.","twitter_creator":"@TenPearls","twitter_site":"@TenPearls","twitter_misc":{"Written by":"10Pearls Team","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/#article","isPartOf":{"@id":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/"},"author":{"name":"10Pearls Team","@id":"https:\/\/10pearls.com\/uk\/#\/schema\/person\/32ea2d71f6da3f243b9c80ab5bb2ae7f"},"headline":"Transportation &#038; transformation part 1: The need to innovate","datePublished":"2019-08-09T06:41:23+00:00","dateModified":"2026-07-30T09:47:04+00:00","mainEntityOfPage":{"@id":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/"},"wordCount":882,"publisher":{"@id":"https:\/\/10pearls.com\/uk\/#organization"},"image":{"@id":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/#primaryimage"},"thumbnailUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/08\/Transportation-Blog-Header-Image.png","keywords":["Strategy &amp; consulting"],"articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/","url":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/","name":"Why the Transportation Industry Needs Innovation?","isPartOf":{"@id":"https:\/\/10pearls.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/#primaryimage"},"image":{"@id":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/#primaryimage"},"thumbnailUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/08\/Transportation-Blog-Header-Image.png","datePublished":"2019-08-09T06:41:23+00:00","dateModified":"2026-07-30T09:47:04+00:00","description":"In this post, we\u2019ll discuss why the transportation industry desperately needs digital transformation to encounter future challenges.","breadcrumb":{"@id":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/#primaryimage","url":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/08\/Transportation-Blog-Header-Image.png","contentUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/08\/Transportation-Blog-Header-Image.png","width":635,"height":424},{"@type":"BreadcrumbList","@id":"https:\/\/10pearls.com\/uk\/blog\/transportation-transformation-part-1-the-need-to-innovate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/10pearls.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Transportation &#038; transformation part 1: The need to innovate"}]},{"@type":"WebSite","@id":"https:\/\/10pearls.com\/uk\/#website","url":"https:\/\/10pearls.com\/uk\/","name":"10Pearls UK","description":"AI-Powered Software Development Company","publisher":{"@id":"https:\/\/10pearls.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/10pearls.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/10pearls.com\/uk\/#organization","name":"10Pearls","alternateName":"Software development company","url":"https:\/\/10pearls.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/10pearls.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/07\/10Pearls-Black.png","contentUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/07\/10Pearls-Black.png","width":282,"height":107,"caption":"10Pearls"},"image":{"@id":"https:\/\/10pearls.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/10Pearls\/","https:\/\/x.com\/TenPearls","https:\/\/www.linkedin.com\/company\/10pearls\/"],"description":"10Pearls is a leading AI-powered software development company. We build intelligent digital products for healthcare, finance, retail, and more.","email":"info@10pearls.com","telephone":"+44 7957 620104","legalName":"10Pearls"},{"@type":"Person","@id":"https:\/\/10pearls.com\/uk\/#\/schema\/person\/32ea2d71f6da3f243b9c80ab5bb2ae7f","name":"10Pearls Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2711f2b627f2612eeb4dbd25889813d099e3af81edb38b345899416620476774?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2711f2b627f2612eeb4dbd25889813d099e3af81edb38b345899416620476774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2711f2b627f2612eeb4dbd25889813d099e3af81edb38b345899416620476774?s=96&d=mm&r=g","caption":"10Pearls Team"}}]}},"_links":{"self":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/13562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/comments?post=13562"}],"version-history":[{"count":1,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/13562\/revisions"}],"predecessor-version":[{"id":215465,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/13562\/revisions\/215465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/media\/13564"}],"wp:attachment":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/media?parent=13562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/categories?post=13562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/tags?post=13562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}