{"id":13514,"date":"2019-07-31T04:33:43","date_gmt":"2019-07-31T04:33:43","guid":{"rendered":"https:\/\/clone4.10pearls.com\/?p=13514"},"modified":"2026-07-30T11:24:15","modified_gmt":"2026-07-30T11:24:15","slug":"brand-loyalty-now-relies-on-mobile-experience-heres-why","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/brand-loyalty-now-relies-on-mobile-experience-heres-why\/","title":{"rendered":"Brand loyalty now relies on mobile experience \u2013 here\u2019s why"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13514\" class=\"elementor elementor-13514\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-735bb056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"735bb056\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1478c022\" data-id=\"1478c022\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68d5c97a list-style-01 elementor-widget elementor-widget-text-editor\" data-id=\"68d5c97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Effective\u00a0mobile integration is no longer a bonus\u00a0feature.\u00a0<strong>It\u2019s a necessity.<\/strong><\/em>\u00a0<\/p><p><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"281\" class=\"alignnone size-full wp-image-13515\" style=\"width: 100%;\" src=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/07\/brand-loyalty-blog.jpg\" alt=\"\" srcset=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/07\/brand-loyalty-blog.jpg 700w, https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/07\/brand-loyalty-blog-300x120.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><p>Ten\u00a0years ago,\u00a0launching a <a href=\"\/mobile-app-development\/\">mobile app<\/a> to accompany your brand was like ticking a \u201cpreferred\u201d skill on a job application. The novelty factor alone offered a bit of an edge over the competition\u00a0\u2013\u00a0no matter how clunky your product. Even YouTube\u2019s\u00a0<a href=\"https:\/\/mashable.com\/2012\/08\/06\/rip-youtube-iphone-app-2007-2012-why-you-wont-be-missed\/\" target=\"_blank\" rel=\"nofollow\">infamous original iOS app<\/a>\u00a0helped to drive more traffic to its mobile site.<\/p><p>Today, companies are competing in an entirely different playing field. To stand out in a\u00a0sprawling\u00a0sea of\u00a0apps\u00a0and pages,\u00a0an outstanding mobile UX is the number one requirement to <a href=\"https:\/\/10pearls.com\/uk\/10pearls-labs\/\">keep your brand ahead<\/a>\u00a0of the wave.\u00a0<\/p><h2>Google\u2019s New Indexing System Caters to Mobile-First UX Design<\/h2><p>By\u00a0July 2019, Google will be switching to a\u00a0<a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\" target=\"_blank\" rel=\"nofollow\">mobile-first indexing system<\/a> that prioritizes mobile versions of pages. The new algorithm will index and rank sites based on relevance to searches from mobile devices.\u00a0<\/p><p>Considering that 2018 saw\u00a0<a href=\"https:\/\/www.stonetemple.com\/mobile-vs-desktop-usage-study\/\" target=\"_blank\" rel=\"nofollow\">58% of website visits<\/a>\u00a0in the U.S. come from mobile devices, users\u00a0are most likely accessing your site\u00a0from their phones.\u00a0As the market shifts in focus towards a mobile-first perspective, any\u00a0mobile app without an intuitive UX and fully functional design will be at a disadvantage.<\/p><p>A negative experience on mobile\u00a0<a href=\"https:\/\/www.superoffice.com\/blog\/customer-experience-statistics\/\" target=\"_blank\">can send potential customers running<\/a>. Ensuring your mobile\u00a0product accurately reflects your brand is key to providing your audience with the same level of quality they\u2019ve come to expect.<\/p><h2>Trends Continue to Show Preference for Mobile User Experience<\/h2><p>Web\u00a0functionality isn\u2019t the only criteria that matters. Research shows that users spend <a href=\"https:\/\/www.emarketer.com\/content\/mobile-time-spent-2018\" target=\"_blank\" rel=\"nofollow\">over 90% of\u00a0their time on mobile devices<\/a> using apps. Apps with an engaging UX and easy-to-use design will maximize the value of a mobile platform for your brand.<\/p><p>Though it might seem like an appealing idea, it\u2019s crucial to avoid falling into the trap of simply translating a desktop site into a mobile one page by page. Differentiate your product by leveraging features unique to mobile devices, such as:<\/p><ul><li>Camera<\/li><li>Location services<\/li><li>Push notifications<\/li><\/ul><p>Providing a high-quality <a href=\"https:\/\/10pearls.com\/uk\/customer-experience\/\">customer experience<\/a> across every type of hardware device is a compelling reason for users to\u00a0choose your\u00a0app over your competitor\u2019s.<\/p><p>Remember, this process doesn\u2019t end after the initial download. Continuous mobile optimization will keep your customers coming back and maintain the daily and monthly active user metrics you need for maximum visibility.<\/p><h2>Ready to Take Your Brand to the Next Level with an Optimized Mobile App?<\/h2><p>At <a href=\"\/blog\/company-can-invest-intelligent-experiences\/\">10Pearls<\/a>, our blended-shore teams work seamlessly together. By combining in-depth expertise from across the end-to-end development lifecycle, we can produce a cutting-edge <a href=\"https:\/\/10pearls.com\/uk\/services\/\">digital solution<\/a> that will set your brand apart.<\/p><p>Whether\u00a0you\u2019re looking to revamp your existing product or if you\u2019re just starting out,\u00a0we tailor\u00a0our end-to-end services to fit you, including:<\/p><ul><li>User research and testing<\/li><li>UX\/UI design<\/li><li><a href=\"\/continuous-security\/\">Continuous security<\/a><\/li><li>Reliable coding<\/li><\/ul><p>\u2026 and many more.<\/p><p>Interested in learning more? Our original eBook goes in-depth on the importance of an engaging <a href=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2018\/01\/Ebook_Customer_Engagement.pdf\">mobile user experience<\/a>. Contact us today if you\u2019re ready to make your brand <a href=\"https:\/\/10pearls.com\/uk\/get-in-touch\/\">stand out from the competition<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this post, our custom software development experts will discuss the importance of mobile experience in enhancing brand loyalty and 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