{"id":13451,"date":"2019-06-20T05:42:57","date_gmt":"2019-06-20T05:42:57","guid":{"rendered":"https:\/\/clone4.10pearls.com\/?p=13451"},"modified":"2026-07-30T06:37:00","modified_gmt":"2026-07-30T06:37:00","slug":"practicing-customer-inspired-innovation","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/","title":{"rendered":"Practicing customer-inspired innovation"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\"\"<\/p>

Customer experience is driving innovation spend<\/em><\/p>

In a rapidly changing market, what drives business leaders\u2019 commitment to innovate? According to YPO<\/a>, the premier global leadership organization for more than 27,000 chief executives, the biggest answer isn\u2019t dwindling financials, rising competition, or even advancements in tech.<\/p>

It\u2019s the customer.<\/strong><\/p>

\"\"<\/a><\/p>

YPO\u2019s 2019 Global Pulse Innovation Survey<\/a> collected responses from more than 1,600 chief executives around the globe to find what drives their business forward in the digital age. Nearly 90% surveyed acknowledge to some degree that there is a need to innovate now, with 57% deeming that need urgent. Businesses know they need to make a change to stay competitive \u2013 but where to start?<\/p>

Half of executives would point to customers as their main motivation for change. Moreover, of 10 areas reported as most in need of innovation<\/a> now, customer experience<\/strong><\/a> came in the lead at nearly 20%. Executives plan to put improvement of the CX process ahead of all other innovation needs in the near future, including products, internal processes, and tech.<\/p>

Research by the Harvard Business Review<\/a> suggests that executives may be right to turn their attention in the direction of their customers. More and more startups are disrupting traditional business models, but not with sudden groundbreaking leaps in technology advancement (as many executives may be inclined to think). Rather, they\u2019re lending a keener ear to customers \u2013 hearing their wants and needs and zeroing in on their paint points within existing service models. The key to taking the lead in the current market climate, regardless of industry, is the ability to \u201cdeliver faster and more accurately exactly what customers want<\/em>.\u201d<\/p>

That starts with truly knowing the customer. The swift advance of a tech-centric market has many worried that digitalization will bring an impersonal touch to customer experience. But 10Pearls is turning things around.<\/p>

As recognized leaders<\/a> in design thinking, 10Pearls employs a human-centric approach to all customer solutions. By engaging and empathizing with our customers and their audiences on a human level, 10Pearls obtains a unique understanding of user needs and motivations. We analyze needs and brainstorm new ideas that take all stakeholders into account to cover every possible path to solving the challenge. There is room for diverse voices and ideas to have the floor with equal consideration. The 10Pearls team then completes the design thinking model by prototyping and testing solutions with keen attention to audience feedback and refinement of new products until we reach the best solution for you and your business.<\/p>

At 10Pearls, we are at the forefront of customer-based innovation. What has driven us from the start and what sets us apart has always been our commitment to collaboration, co-creation, and trust<\/strong> between us and our clients. You tell us, we listen, and then we work with you every step of the way to get your product up and running and your business on the front lines. To learn more about our services and join other leaders investing in digital transformation<\/a>, contact us<\/a> to get started today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In this post, we\u2019ll talk about customer-inspired innovation and the role of customer experience in driving innovation spend.<\/p>\n","protected":false},"author":4,"featured_media":13452,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[4556],"class_list":["post-13451","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","tag-company-news"],"yoast_head":"\nHow is Customer Experience Driving Innovation Spend?<\/title>\n<meta name=\"description\" content=\"In this post, we\u2019ll talk about customer-inspired innovation and the role of customer experience in driving innovation spend.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How is Customer Experience Driving Innovation Spend?\" \/>\n<meta property=\"og:description\" content=\"In this post, we\u2019ll talk about customer-inspired innovation and the role of customer experience in driving innovation spend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"10Pearls UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/10Pearls\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-20T05:42:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-30T06:37:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/06\/practicingcustomer-Inspired-Innovation-img.jpg\" \/>\n<meta name=\"author\" content=\"10Pearls Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How is Customer Experience Driving Innovation Spend?\" \/>\n<meta name=\"twitter:description\" content=\"In this post, we\u2019ll talk about customer-inspired innovation and the role of customer experience in driving innovation spend.\" \/>\n<meta name=\"twitter:creator\" content=\"@TenPearls\" \/>\n<meta name=\"twitter:site\" content=\"@TenPearls\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"10Pearls Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How is Customer Experience Driving Innovation Spend?","description":"In this post, we\u2019ll talk about customer-inspired innovation and the role of customer experience in driving innovation spend.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"How is Customer Experience Driving Innovation Spend?","og_description":"In this post, we\u2019ll talk about customer-inspired innovation and the role of customer experience in driving innovation spend.","og_url":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/","og_site_name":"10Pearls UK","article_publisher":"https:\/\/www.facebook.com\/10Pearls\/","article_published_time":"2019-06-20T05:42:57+00:00","article_modified_time":"2026-07-30T06:37:00+00:00","og_image":[{"url":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/06\/practicingcustomer-Inspired-Innovation-img.jpg","type":"","width":"","height":""}],"author":"10Pearls Team","twitter_card":"summary_large_image","twitter_title":"How is Customer Experience Driving Innovation Spend?","twitter_description":"In this post, we\u2019ll talk about customer-inspired innovation and the role of customer experience in driving innovation spend.","twitter_creator":"@TenPearls","twitter_site":"@TenPearls","twitter_misc":{"Written by":"10Pearls Team","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/#article","isPartOf":{"@id":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/"},"author":{"name":"10Pearls Team","@id":"https:\/\/10pearls.com\/uk\/#\/schema\/person\/32ea2d71f6da3f243b9c80ab5bb2ae7f"},"headline":"Practicing customer-inspired innovation","datePublished":"2019-06-20T05:42:57+00:00","dateModified":"2026-07-30T06:37:00+00:00","mainEntityOfPage":{"@id":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/"},"wordCount":502,"publisher":{"@id":"https:\/\/10pearls.com\/uk\/#organization"},"image":{"@id":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/06\/practicingcustomer-Inspired-Innovation-img.jpg","keywords":["Company news"],"articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/","url":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/","name":"How is Customer Experience Driving Innovation Spend?","isPartOf":{"@id":"https:\/\/10pearls.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/#primaryimage"},"image":{"@id":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/06\/practicingcustomer-Inspired-Innovation-img.jpg","datePublished":"2019-06-20T05:42:57+00:00","dateModified":"2026-07-30T06:37:00+00:00","description":"In this post, we\u2019ll talk about customer-inspired innovation and the role of customer experience in driving innovation spend.","breadcrumb":{"@id":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/#primaryimage","url":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/06\/practicingcustomer-Inspired-Innovation-img.jpg","contentUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2019\/06\/practicingcustomer-Inspired-Innovation-img.jpg","width":1100,"height":733},{"@type":"BreadcrumbList","@id":"https:\/\/10pearls.com\/uk\/blog\/practicing-customer-inspired-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/10pearls.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Practicing customer-inspired innovation"}]},{"@type":"WebSite","@id":"https:\/\/10pearls.com\/uk\/#website","url":"https:\/\/10pearls.com\/uk\/","name":"10Pearls UK","description":"AI-Powered Software Development Company","publisher":{"@id":"https:\/\/10pearls.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/10pearls.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/10pearls.com\/uk\/#organization","name":"10Pearls","alternateName":"Software development company","url":"https:\/\/10pearls.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/10pearls.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/07\/10Pearls-Black.png","contentUrl":"https:\/\/10pearls.com\/uk\/wp-content\/uploads\/2025\/07\/10Pearls-Black.png","width":282,"height":107,"caption":"10Pearls"},"image":{"@id":"https:\/\/10pearls.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/10Pearls\/","https:\/\/x.com\/TenPearls","https:\/\/www.linkedin.com\/company\/10pearls\/"],"description":"10Pearls is a leading AI-powered software development company. We build intelligent digital products for healthcare, finance, retail, and more.","email":"info@10pearls.com","telephone":"+44 7957 620104","legalName":"10Pearls"},{"@type":"Person","@id":"https:\/\/10pearls.com\/uk\/#\/schema\/person\/32ea2d71f6da3f243b9c80ab5bb2ae7f","name":"10Pearls Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2711f2b627f2612eeb4dbd25889813d099e3af81edb38b345899416620476774?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2711f2b627f2612eeb4dbd25889813d099e3af81edb38b345899416620476774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2711f2b627f2612eeb4dbd25889813d099e3af81edb38b345899416620476774?s=96&d=mm&r=g","caption":"10Pearls Team"}}]}},"_links":{"self":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/13451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/comments?post=13451"}],"version-history":[{"count":1,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/13451\/revisions"}],"predecessor-version":[{"id":215314,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/posts\/13451\/revisions\/215314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/media\/13452"}],"wp:attachment":[{"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/media?parent=13451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/categories?post=13451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/10pearls.com\/uk\/wp-json\/wp\/v2\/tags?post=13451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}