{"id":11755,"date":"2018-07-25T15:12:34","date_gmt":"2018-07-25T15:12:34","guid":{"rendered":"https:\/\/clone4.10pearls.com\/?p=11755"},"modified":"2026-07-30T12:10:20","modified_gmt":"2026-07-30T12:10:20","slug":"designing-digital-products-for-millennials","status":"publish","type":"post","link":"https:\/\/10pearls.com\/uk\/blog\/designing-digital-products-for-millennials\/","title":{"rendered":"Designing digital products for millennials: 2 key rules to follow"},"content":{"rendered":"\t\t
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\"Design<\/p>

Other than music, there is arguably no greater indicator of age than how a person interacts with the technology that surrounds them. Modern technology<\/a> has changed nearly every aspect of our lives today, from the way we\u00a0communicate and\u00a0do business to how we\u00a0socialize.\u00a0And, no generation epitomizes\u00a0the digital age quite like millennials.\u00a0\u00a0<\/span><\/p>

Having\u00a0grown up in the digital age,\u00a0millennials\u00a0innately understand when to swipe, where to find the power button, and how to navigate an odd-looking portal. They\u2019re used to grandma calling for an impromptu iPad tutorial, and have high standards for the digital products<\/a> they engage with frequently. So how do you design a\u00a0successful\u00a0product for these tech connoisseurs?\u00a0\u00a0<\/span><\/p>

Our team of UX experts share their top two rules for doing just that:<\/h4>
Time is of the essence<\/h5>

Younger generations are used to accessing information extremely quickly and will not hesitate to close out of an application if the wait time is even a moment longer than necessary. In order to create a product that will be adopted and used, it has to be fast.\u00a0\u00a0<\/span><\/p>

Takeaway: UX and UI designers need to have a solid grasp of the coding that will be driving the product, and then design around it to maximize speed.\u00a0<\/b>\u00a0<\/span>\u00a0<\/span><\/p>

Keep it simple<\/h5>

\u00a0<\/span>UX and UI design serves many purposes, one of which is making a platform or application look attractive to the user. Research has shown that millennials prefer clean, simple designs that streamline content and provide only the most relevant information up front.\u00a0For a lot of designers, this is\u00a0easier said than done.\u00a0As we\u2019ve discussed<\/a> before, it can be tempting to fit as many features as possible into a minimally viable product \u2013you should avoid this\u00a0inclination in any circumstance, but especially when the product is being marketed to millennials.\u00a0\u00a0<\/span><\/p>

Takeaway:\u00a0<\/b>Unless the feature absolutely needs to be there, do not include it.\u00a0<\/b>\u00a0<\/span><\/p>

If you\u2019re interested in learning more about\u00a0bridging\u00a0the generational divides as you design your product, check out our product development<\/a> and customer experience<\/a> pages to\u00a0see\u00a0how 10Pearls approaches UX and CX.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In this post, we\u2019ll discuss two crucial rules every business leader must follow while designing digital products for millennials.<\/p>\n","protected":false},"author":21,"featured_media":11761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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